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Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Paperback – June, 2002
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Copyright 2002 Cahners Business Information, Inc.
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Top Customer Reviews
Since the Guerrilla Marketing plans are all based on a lot of imagination, intellect, and effort, Guerrilla Publicity is probably one of the best tools to use (it's free!). Publicity is defined by the author as 'the art of building favorable interest in your product or service. It's creating a buzz, an identity, name recognition, and getting your message across. Publicity is a part of public relations'.
The hundreds of publicity ideas are summarized in about thirty three 2-3 page chapters that pull together related ideas. As with all of this author's books, this book is very easy to understand and implement. The only complaint I have is that the sections on Internet related publicity are a little weak. Even though there is no perfect book on the subject of Internet publicity, there are better books out there than this one. But even so, the Internet related sections are very good, just not at the same level as the rest of the book.
Publicity as a marketing tool is probably one of the hardest things for a small business to master as most small businesses are formed out of technical competence before being forced to learn all the other skills needed for a successful business - marketing, sales, management, etc. After reading this book, I became even more committed to mastering the art and science of publicity as a marketing tool. No small business can avoid this tool on the path to success.
Go ahead and invest in this inexpensive book. You won't regret it. Good luck!
Although his name as shown as the primary author, I don't think Levinson had much to do with writing this book. And that's OK. It's OK because the other co-authors are well-known and respected publicists who have achieved results for their clients for many years. They know what they're talking about. Personally, I don't think they had to hitch their wagon to Levinson's star; but the name and theme do add something to the book.
Frishman and Lublin have written a book that addresses fundamentals. You'll read things like "Publicity never sleeps. It's an ongoing, 24/7 process that never stops. Since you're the product, you're also your own best marketing tool." Beginners who use this book (note my word "use," not just "read") will find a wealth of advice and technique in these pages. People who have built some experience over the years, promoting themselves or their product or service, will find refreshing reminders and some things they haven't thought about before. This "new stuff" aspect applies particularly to some of the ideas about using e-mail and the internet. There's even more that Frishman and Lublin didn't cover in this area, but once you get started, you'll find those new approaches. Their writing will stimulate your creative juices to develop more strategies. Their resource guide at the end of the book will give you more places to go for learning.Read more ›
Guerrilla Publicity's success lies in repositioning public relations from a "patched on" or "exploitative" function to one that is intrinsic to the way the business owner thinks of, and manages, their business. Instead of the frequently encountered "how to manipulate the media" approach, Guerrilla Publicity emphasizes that public relations activities that are not based on a firm's philosophy and day-to-day operations, are both deceitful and doomed to fail.
Guerrilla Publicity teaches you not only how to run a business that's worthy of promotion but also how to become a valued resource to the media that impacts your market. You'll learn not only the basics orf crafting and formatting a press release that
will be read as well as how far to go with following-up by phone.
Choose Guerrilla Publicity when you want to earn your public's attention instead of buying it through inflated media purchases. Choose it when you want to rethink not just your firm's public relations, but also your firm's total marketing program and how you appear to your customers and prospects. Half-way through Guerrilla Publicity, late one night, for example, I stopped reading and wrote out an outline of an entirely new business plan on the inside back cover. The book sparked my thinking and provided me with a framework for rethinking my marketing and customer service objects which are at the basis of publicity. Guerrilla Publicity is that good.Congratulations to Jay, Rick and Jill on a job well done, plus numerous samples of completed press materials.
Most Recent Customer Reviews
Made great sense in reading it. A number of the ideas offered are relevant in any area of sales or publicity. Offers valuable helps for someone who is perhaps seeking ideas.Published on October 7, 2013 by Dave P.
I really am still studying this book and am implementing everything possible. I especially like the "introduce yourself with a soundbite" chapter. Read morePublished on October 7, 2008 by Marilyn Parmelee
Guerrilla Marketing has excellent publicity samples and templates that you can model. It's worth the price of the book just for the samples.Published on May 12, 2008 by Thomas C. O'Malley
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Read morePublished on July 21, 2007 by Phil R. Dunn
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Read morePublished on July 14, 2007 by Karen L. Syed
Derek Sivers said: "Get this or die in obscurity!" So I did.Published on June 1, 2007 by Adam Frange
It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and... Read morePublished on February 2, 2006 by Chanta Rose
I got this book because I hear a lot of buzz from prospective clients about using PR to promote their business virtually free. I figured this book had something to do with it. Read morePublished on September 23, 2005 by Craig Scott
Guerrilla Publicity teaches you more than you ever could imagine about how to create publicity campaigns and then some. Read morePublished on June 7, 2005 by Deremiah *CPE