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Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales Paperback – March 23, 1992

4.2 out of 5 stars 17 customer reviews

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Editorial Reviews

Review

''This is a fast-moving, action-packed book on selling, full of practical tips and ideas that anyone can apply immediately to increase their corporate sales and personal income. Every salesperson in today's competitive market should read this book from cover to cover. It will give you the winning edge over the competition!'' --Brian Tracy, president, Brian Tracy Learning Systems

''Guerrilla Selling is loaded with great ideas that will help salespeople excel at every phase of selling. A salesperson armed with this book will make everyone win -- except the competition!'' --Dr. Tony Allesandra, author of Non-Manipulative Selling

''Guerrilla Selling is one of the finest books I have ever read on bringing all sales principles up to date. It is a how-to treasure and is not limited to just know-how principles.'' --Cavett Robert, chairman emeritus, National Speakers Association --This text refers to the MP3 CD edition.

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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Product Details

  • Paperback: 224 pages
  • Publisher: Mariner Books (March 23, 1992)
  • Language: English
  • ISBN-10: 0395578205
  • ISBN-13: 978-0395578209
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 14.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #176,660 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Charles Rubin is NOT one of the authors.
Guerrilla Selling is well organized and clear in its concepts. It is not high pressure, not even low pressure. It's no pressure selling at its best. Designed for those who don't like to sell, but must.
It's learning to turn control over to your customers while staying in control. Buy it, you'll love it! My mother will thank you.
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Format: Paperback
In this incredible clearly written book, I realized I did sale my own work, and was one of my own best sales reps! It helped me see that being in "Sales" was interesting, certainly a change of pace from being alone in my studio making my Glass Art for sale. Showed me I was doing LOTS of things right & helped me see HOW to tweak sales with the right touches, Really took the fear out of the whole concept of "SALES". I want to thank my friend D.R. for giving me this book. It's amazing what it did for my attitude on self-repping. I saw immediate improvement in the sale of my work. EXCITING.
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By A Customer on May 5, 1999
Format: Paperback
A "must have" no matter what you do for a living. Once you realize that love, relationships, televisions, real estate and cars all require a bit of clever selling, you'll embrace this book.
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Format: Paperback
The Guerrilla Team has done it again. An absolute MUST READ for anyone in sales. No gimmicks, just good sales tactics. The book is filled with great advice and clever ideas. I started using the material with immediate success. My numbers jumped twofold in three months. I've seen the seminars that Orvel Wilson does, which are a great companion to the book. (See the audio tape version.) I'd buy anything by these authors. These guys know their stuff and they share it in such a usable form, you can't help but succeed. THEY ARE THE BEST
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Format: Paperback Verified Purchase
I bought this after having read 'Guerilla Marketting'. It is true that the selling methods in this book are more related to need-type products, while I sell art, usually a descretionary-income purchase and very subjective. However, I liked the method and it has helped me somewhat. I can see that it is a great selling method for the right product.
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Format: Paperback
I've been to one of the Seminars held in San Francisco in 1997. I went out and grab the book and tapes, and man...never had so many new ideas about selling. With this book you can sell a freezer to an Eskimo! It's worth the price. It will repay it's self after your first sell.
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Format: Paperback Verified Purchase
After reading and applying the material in Guerrilla Selling my closing percentage increased greatly. Truly a top 10 book on selling. - Rudyard Moncayo, Personal Trainer.
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Format: Paperback
This is a great addition to the sales books out there. It isn't everything trying to cram together but plays a very good part in selling face to face. Defineately worth it.
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