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Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliaths Perfect Paperback – January 1, 2012

by Mark Anthony Peterson (Author)

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“Guerrillapreneur” is a combination of the words “Guerrilla” and “Entrepreneur,” and it is the name given by the author to enterprising, cash, and environment-conserving small business executives who are dedicated to defeating corporate Goliaths. David used a slingshot and pouch of rocks to defeat Goliath. The author profiles past “Davids” like Wal-Mart, Apple, and Turner Enterprises, and derives from their garage-to-Goliath transformations the ultimate small business “slingshot” strategy and “marketfighting” tactics. Guerrillapreneur is a MUST READ for every entrepreneur! 1 Samuel 17 of the King James Bible details the battle between David, an undersized Israeli teenager, and Goliath, a nine foot tall Philistine warrior. As the Israeli and Philistine armies prepared for war in nearby camps, Goliath taunted the Israeli army and challenged any man brave enough to head-to-head battle. David, armed with slingshot and a pouch of rocks, accepted Goliath’s challenge. As Goliath charged with spear in hand, David released a rock from the slingshot and struck the giant in the forehead knocking him down. David took Goliath’s sword and removed the Philistine’s head. The sight of David holding Goliath’s decapitated head sent the Philistine army into retreat. The moral of the story: small players with good strategies can defeat even the biggest giant.

Print length

216 pages
Language

English
Publisher

BookLogix
Publication date

January 1, 2012
ISBN-10

1610051270
ISBN-13

978-1610051279
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Product details

Publisher ‏ : ‎ BookLogix (January 1, 2012)
Language ‏ : ‎ English
Perfect Paperback ‏ : ‎ 216 pages
ISBN-10 ‏ : ‎ 1610051270
ISBN-13 ‏ : ‎ 978-1610051279

Best Sellers Rank: #6,933,484 in Books (See Top 100 in Books)
- #35,668 in Entrepreneurship (Books)

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Robert

Great book

Reviewed in the United States 🇺🇸 on May 20, 2012

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I am in the process of reading a lot of entrepreneurial books and found this one exceptionally. It gave me the perspective to think about my business from a very strategic position and not just one of supplying the customer with product. It showed me to ask the questions:

+ How do I position myself to compete with the larger companies not head on but in their blind spot?
+ What are company blind spots and how do I find them?

and it gave me success stories of how these guerrilla tactics work.

I found the book an easy and quick read. The author does a very good job of combining his own life's experiences with those of people that he studied. If you are an entrepreneur in this new era then this is a must have book!

3 people found this helpful

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Allegra Young

Fresh wisdom and practical, inspiring advice

Reviewed in the United States 🇺🇸 on March 6, 2012

Verified Purchase

I knew Mark Peterson from high school where he was on the state debate championship team, president of his class, and one of the funniest people I had ever met. I bought the book to learn what he is thinking now. It was delightful, practical, concrete wisdom for the person who wants to actually run a company. I loved it! If you are thinking about hiring McKinsey for seven figures, drop that thought and read Peterson's book. As a seasoned business executive, I found it fun, wise, and helpful in so many ways to remember what's real about life and business. This book is a real treasure!

4 people found this helpful

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The Trailboss

An Entrepreneur's "Must Read"

Reviewed in the United States 🇺🇸 on November 30, 2014

Lessons are rarely learned from successes but instead the tough times and failures. In this exceptional book Mr. Peterson reviews his entrepreneurship since his teens and shares the lessons he learned along the way. He also examines other major corporations, that we all know, and helps us to analyze their mistakes along the way for lessons learned. This is a MUST READ book for starting (and experienced) entrepreneurs wishing to get ahead from Mr. Peterson's successful entrepreneur experience and analysis. I thoroughly enjoyed this book and look forward to Mr. Peterson continuing his business insight in his next book.

One person found this helpful

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Jon Jordan

Excellent Read for Business - Serious Lessons Well-Written

Reviewed in the United States 🇺🇸 on March 15, 2012

Peterson's work deals with today's complex, competitive environment while holding entrepreneurs to high moral standards.

As a bankruptcy lawyer, I encounter business people whom, had they had adhered to some of the lessons in GUERRILAPRENEUR, would not be in my office. In GUERILLAPRENEUR, the author lays out common sense strategies for business through entertaining vignettes backed by excellent data. It has the three attributes of a good business book: reasonable length, well-framed data, and it weaves an engaging story. The author is a likeable, adept writer with a gift for making his point with compassion, humor, and common sense. The book's strong suit is illustrating business and ethical points by using well-known examples, such as how Ted Turner's Montana Grill's could be more eco-friendly (powered by bison chips!).

On the "autobiographical" side, it's interesting to see the evolution of the author's business acumen, from his start collecting aluminum cans to building his own laboratory, and from growing up in the heart of Civil Rights history to working with Fortune 500 companies.

Highly recommended for business and the general reader!

One person found this helpful

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Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliaths Perfect Paperback – January 1, 2012

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