- Paperback: 400 pages
- Publisher: Wiley; 1 edition (November 20, 2000)
- Language: English
- ISBN-10: 0471390844
- ISBN-13: 978-0471390848
- Product Dimensions: 6.4 x 1.3 x 9.4 inches
- Shipping Weight: 1.5 pounds
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #3,292,135 in Books (See Top 100 in Books)
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The Guru Guide to Entrepreneurship: A Concise Guide to the Best Ideas from the World's Top Entrepreneurs Paperback – November 20, 2000
"It is a working asset no entrepreneur or aspiring business owner should be without." (Eurobusiness, February 2001)
From the Inside Flap
There are scores of books on the market offering "surefire" formulas for entrepreneurial success. But when it comes to turning your dreams of success into reality, who do you think is more qualified to offer an opinion-the esteemed Professor X, or Richard Branson, Bill Gates, Wayne Huizenga, and Walt Disney? And who better than Ray Kroc, Debbi Fields, and Lillian Vernon can provide solid advice and guidance on overcoming psychological obstacles to success, pitching ideas to skeptical backers, and keeping your cool in the face of adversity? The answer is clear: When you want to know what it's like from the inside out to make it in a business of your own, ask those who have done it to the max. Ask the gurus. A valuable source of inspiration and entrepreneurial know-how, The Guru Guide(TM) to Entrepreneurship provides you with an unparalleled opportunity to learn the keys to starting and succeeding in your own business-directly from the real experts. Based on top Fortune 500 consultants Joseph and Jimmie Boyett's exhaustive research, it distills the wisdom of seventy of the world's most successful entrepreneurs into straightforward, easy-to-digest lessons about everything from picking the right business and developing business plans to managing money and exploiting technology and the Internet.Here's your chance to hear what entrepreneurial lions Ted Turner, Warren Buffett, and Sony's Masaru Ibuka have to say about the "right stuff" and how to tell if you have it. From no less than Mary Kay Ash, Michael Dell, and Jeff Bezos you'll learn the secrets to coming up with, developing, and fine-tuning the "perfect" idea for a business. You'll find out how to estimate start-up costs, raise initial capital, and work with banker and venture capitalists from Home Depot's Arthur Blank, Domino's Pizza's Tom Monaghan, and Ross Perot, among others. You'll also learn what it takes to get and keep customers for life from Nike's Phil Knight, Ben & Jerry's Ben Cohen and Jerry Greenfield, Hewlett-Packard's David Packard, and more than forty other successful entrepreneurs. And, from the likes of Steve Jobs, Soichiro Honda, and Colonel Harland Sanders, you'll learn valuable lessons on finding, hiring, and rewarding great employees and motivating them to exceed customer expectations-every time.Featuring practical, motivational advice and guidance from some of the all-time greatest entrepreneurs, The Guru Guide(TM) to Entrepreneurship is a working asset no entrepreneur or aspiring business owner should be without.
Top customer reviews
"For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things. Their people are free to direct their energy and attention toward the marketplace rather than fighting bureaucracy."
These remarks are especially relevant to several of the "gurus" whom the Boyetts feature, including Paul Allen and Bill Gates, Mary Kay Ash, Jeffrey R. Bezos, Warren Buffett, Walt Disney, Wayne Huizenga, Steven Jobs, Herb Kelleher, Tom Monaghan, Ross Perot, Ted Turner, and Sam Walton...all of whom created multi-billion dollar global corporations with visionary and tenacious entrepreneurship. Those who share my regard for this book are urged to consult the "Select Bibliography" the Boyetts provide to which I presume to add Visionary Business (Marc Allen), Entrepreneur America (Rob Ryan), and Growing a Business (Paul Hawken).
Buy and keep a copy close by, whenever you're feeling down or run out of ideas in your long and lonely journey to success, you need all the help and "lift" you could get and this is when the Gurus will come and save your day.
I was not excited about the purchase although I imagine if you have limited experience in this area, you will gain some benefit.
I am an active angel investor and previously ran companies in both the USA and England.