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The Gutenberg Galaxy: The Making of Typographic Man Paperback – March 1, 1962
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About the Author
Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.
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Top Customer Reviews
Although you may find yourself, as I did, re-reading many paragraphs two or three times to comprehend the point he was making (geniuses being what they are), it is well worth the effort. The Gutenberg revolution did not just enable the rise of such things as Nationalism or the spread of the Reformation, it fundamentally changed human perception-- what McLuhan calls the sense-ratio.
This is the best background I have found to understanding what is happening now when electronic media gradually take over more and more from the printed word
It's also fascinating how some topics and ideas that have become commonplace afterwards can already be found in this book.