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The Gutenberg Galaxy: The Making of Typographic Man Paperback – March 1, 1962
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'One of the most stimulating and important books that has been written in our time.'
'Marshall McLuhan looks back to what the printing revolution did to us and looks ahead to what the electronic revolution will do to us. Our world tomorrow will be utterly different, in ways we cannot even conceive. Marshall McLuhan pulls the curtain aside for us. Vision such as his is a precious gift.'
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Although you may find yourself, as I did, re-reading many paragraphs two or three times to comprehend the point he was making (geniuses being what they are), it is well worth the effort. The Gutenberg revolution did not just enable the rise of such things as Nationalism or the spread of the Reformation, it fundamentally changed human perception-- what McLuhan calls the sense-ratio.