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The Gutenberg Galaxy Paperback – July 31, 2011
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‘The book that helped establish McLuhan as the original media guru.’ (The New York Times)
‘Think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. McLuhan saw this coming, and wrote about its impact on us as individuals and members of the “global village” in The Gutenberg Galaxy. Revisiting it is a revelation.’ (Nigel Beale The Guardian)
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It's also fascinating how some topics and ideas that have become commonplace afterwards can already be found in this book.
This is the best background I have found to understanding what is happening now when electronic media gradually take over more and more from the printed word
Top international reviews
McLuhan writes with such clear vision about his own era of electronic media, foreshadowing the coming digital age. In TGG, his focus in on the print word, as he collects examples of how literacy has shaped man's psyche. The examples are great, enlightening, and I think essential for understanding the western world's journey into the digital and internet ages, and how print had shaped man for centuries. The electronic words has changed us, how we interact with the world, and this books gives a lot of clues as to where that change touches us fundamentally.
For what it's worth, I found TGG a bit more difficult to read than some of his other works. The topic is dense, and borderline metaphysical & psychological in nature. It's certainly worth a slow, careful examination. For anyone interested in the self, communication and our environment, McLuhan gives a valuable perspective from a time when great changes were just forming.
gilbes und brüchiges Taschenbuch mit Raucherflair,
das ich eklig finde und nicht in die Hand nehmen mag.