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The Gutenberg Galaxy Centennial Edition

by Marshall McLuhan (Author)

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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before.

Readers will be amazed by McLuhan's prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed 'global village' that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous.

This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan's birth and the fifty-year anniversary of the book's publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan's lasting effect on a variety of scholarly fields and popular culture.

A must-read for those who inhabit today's global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

ISBN-10

144261269X
ISBN-13

978-1442612693
Edition

Centennial
Publisher

University of Toronto Press
Publication date

July 31, 2011
Language

English
Dimensions

6.1 x 1.2 x 9.2 inches
Print length

336 pages
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Editorial Reviews

Review

'Endlessly stimulating, informative, and liberating.' -- The Observer Weekend Review

'The book that helped establish McLuhan as the original media guru.' -- The New York Times

'Think of anything and you can now get your fill of multimedia feedback and facts at the press of a button. McLuhan saw this coming, and wrote about its impact on us as individuals and members of the "global village" in The Gutenberg Galaxy. Revisiting it is a revelation.' -- Nigel Beale ― The Guardian

About the Author

Marshall McLuhan (1911 - 1980) was a literature scholar and the founder of the Centre for Culture and Technology at the University of Toronto.

Product details

Publisher ‏ : ‎ University of Toronto Press; Centennial edition (July 31, 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 336 pages
ISBN-10 ‏ : ‎ 144261269X
ISBN-13 ‏ : ‎ 978-1442612693
Item Weight ‏ : ‎ 1.37 pounds
Dimensions ‏ : ‎ 6.1 x 1.2 x 9.2 inches

Best Sellers Rank: #692,845 in Books (See Top 100 in Books)
- #446 in Communication Reference (Books)
- #1,652 in Communication & Media Studies
- #2,271 in Popular Culture in Social Sciences

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4.6 59 ratings

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59 global ratings

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Desron 449

Lead to bok Undersanding Media which predicts how your cell phone affects you merely by it's presence.

Reviewed in the United States on January 6, 2018

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the original book that describe just how the "fact of the presence of a particular "medium" in this case printing changes knowledge and how we perceive knowledge. Very readable by a real accredited expert. It lead Understanding media. Read this first then read Understanding media which stops kind of at the beginning of the computer age but PREDICTS exactly what is happening now with the "cell phone"... lead to the term "medium is the massage" notice mAssage, in that it massages you, but the spelling was changed. Get this with Understandng Media are read both.

7 people found this helpful

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Jonathan F. Vernon

A sharp mind writing in the early 1960s

Reviewed in the United States on February 16, 2013

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Every generation spawns its popular intellectuals who coin a few phrases, get written up in the media and become legends. There's no faulting that McLuhan is well read, but as contemporary commentators do, quoting Shakespeare and calling forth your understanding of Ancient History is neither science nor philosophy it is simply thevery grandest of intelligent 'small talk'. Informative, of its time, not history, sticks to a single thesis without any attempt at offering an alternative or balanced view. And when it comes to his catchphrase, 'the medium is the message' I disagree - the message is far more important and ultimately whereor how it is recorded, delivered or shared is irrelevant. The fact that the Ten Commandments were written on stone is irrelevant.

6 people found this helpful

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Amazon Customer

Prophetic

Reviewed in the United States on February 11, 2020

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Very thoughtful and informative book. Most importantly, true, prophetic really. I know it is considered academically seminal and yet outdated, but this book may be the first to have predicted the massive changes in our forms of communication and to our very minds due to technological developments.

3 people found this helpful

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GG

The Gutenberg Galaxy is the most important of McLuhan's books

Reviewed in the United States on December 19, 2013

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To understand the present you have know history. The Gutenberg Galaxy describes what happened to us as humans and to our social organization when writing and the printed word replaced oral tradition.

This is the best background I have found to understanding what is happening now when electronic media gradually take over more and more from the printed word

7 people found this helpful

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Carlos Ramos Mattei

A key to understanding our times

Reviewed in the United States on August 5, 2013

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Although not an easy reading due to its peculiar topic organization, it is still worth the effort and by the way, I do not think it to be beyond the normal person's intelligence.

It's also fascinating how some topics and ideas that have become commonplace afterwards can already be found in this book.

7 people found this helpful

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Michael Pijanowski

Heavy Duty Read

Reviewed in the United States on December 16, 2019

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I liked the quality and durability of the book.

Reviewed in the United States on March 5, 2013

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Great insight into how media (technology) shapes us, just as it has shaped humanity in the past. Traces some of the impacts of previous media on culture and on the mind itself. Prophetic in its anticipation of the effects of new media.

4 people found this helpful

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Rafael Reyes

The Gutenberg Galaxy is a great book. This book is the vision of a ...

Reviewed in the United States on October 20, 2015

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The Gutenberg Galaxy is a great book. This book is the vision of a man who realized that information systems will establish absolute control over society.

2 people found this helpful

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glen cochrane

The Gutenberg Galaxy

Reviewed in Canada on January 6, 2013

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What can be said about this book without going into a full critical review? It's a an important read, that can only become more so as time passes and generations of people become further removed from the great media shift of the 20th century.

McLuhan writes with such clear vision about his own era of electronic media, foreshadowing the coming digital age. In TGG, his focus in on the print word, as he collects examples of how literacy has shaped man's psyche. The examples are great, enlightening, and I think essential for understanding the western world's journey into the digital and internet ages, and how print had shaped man for centuries. The electronic words has changed us, how we interact with the world, and this books gives a lot of clues as to where that change touches us fundamentally.

For what it's worth, I found TGG a bit more difficult to read than some of his other works. The topic is dense, and borderline metaphysical & psychological in nature. It's certainly worth a slow, careful examination. For anyone interested in the self, communication and our environment, McLuhan gives a valuable perspective from a time when great changes were just forming.

2 people found this helpful

david80

Gutenberg Galaxy - is a foundation document!

Reviewed in the United Kingdom on April 29, 2015

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The Gutenberg Galaxy is still as relevant today as when it was first published. It is really a foundation document for everyone engaged in communications of any kind.

Bartosz Sobieraj

The Gutenberg Galaxy

Reviewed in the United Kingdom on June 5, 2013

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Everything is perfect about this book. Exactly what I was looking for, so there is not much more words to say:)

One person found this helpful

Okumayazma

Five Stars

Reviewed in the United Kingdom on July 14, 2017

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