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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time Hardcover – September 26, 2003
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"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business.... This is vintage Bob--contrarian, thoughtful, and he's really fun to read."
From the Inside Flap
What do you do with a book thats filled with controversial, counterintuitive, and downright contrarian statements that stand conventional wisdom on its ear and claim, lightheartedly, to be immutable "laws of business?" If the author is Robert Lutz, you read the book very carefully, probably several times, learn all of the "laws" by heart, and follow them to the letter every chance you get. You also find yourself laughing out loud, shaking your head in wonder, and nodding in agreement.
Revised and updated, this is a mavericks primer on the business philosophy that revolutionized Chrysler and is now powering dramatic new product development at General Motors. In it, Lutz reexamines his iconoclastic maxims to see how they have withstood the test of time. With hard evidence, hilarious anecdotes, and his characteristic frankness, the high-flying chairman of GM North America challenges his own contention that businesses should deliberately construct a "schizophrenic" corporate culture that combines rock-solid financial controls with a highly creative, no-holds-barred product development process.
Concluding that his laws have served him well and are generally reliable in any business situation and any industry, he goes on to explain why:
- The customer isnt always right
- The primary purpose of business isnt "to make money"
- When everybody else is doing it, dont
- Too much quality can ruin you
- Financial controls are bad
- Disruptive people are an asset
- Teamwork isnt always good
If Lutzs first seven laws arent provocative enough for you, wait until you read the new one that he formulated for executives charged with managing mergers and takeovers or rehabilitating failing companies. Suffice it to say, it involves the use of a flamethrower.
Enriched by Lutzs deep store of business wisdom acquired over three-plus decades in the automobile industry, Guts combines a fascinating, behind-the-scenes look at some of the most important events in the industrys history, with an outside-the-box view on the nature of leadership and success. This insightful, unorthodox, and thoroughly enjoyable discourse will change the way you think about product development and marketing, financial management, strategy, and managing people. It will redefine the way you think about successand make you all the more eager and likely to achieve it.
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Top customer reviews
Lutz is very forward and does not sugar coat any of his opinions. If you don't agree with his viewpoint, I can see how you might get offended. I thought most if not all of his views were in line with my own, so I enjoyed the book thoroughly.
Mr. Lutz names names and give examples of his points.
Most refreshing was his run down of the points of personal behavior needed in business.
I was a participant in the Auto industry a bit earlier and thru the 1980's and found the book very clear on many of the things I observed.
It may be the first eBook I've seen with zero typos.