A Better Footwear Experience
We've found this generally comes down to 3 things. How do your shoes fit? How do they look? How do you put them on everyday? The HICKIES Lacing System is an upgrade from traditional laces, those old-world strings. It improves the Fit, Aesthetics, and Usability of wearing shoes for everyone. It's a new era of laces, designed to keep you moving. So no matter how you run, walk, dance or play through your day, you can do it more freely, more comfortably, and more beautifully.
Universal Fit, Perfect for Everyone
One-size fits all by design. Use in any shoe, any brand and any model, as long as it has eyelets.
Describe your product in 3 words.
Flexible, Unique, Freeing.
How did you come up with the idea for this product?
Co-founder Gaston hated tying his shoes ever since he was a child. Untied laces were dangerous, bows were unflattering and constant tying was tedious. In college, Gaston began exploring alternatives to tying his shoes. After more than ten years of research, development, and prototyping, Gaston and Mariquel founded HICKIES in 2012.
What makes your product special?
The HICKIES Lacing System is the only alternative shoe lacing system that is modular by design and allows customization to every individual foot and shoe. Seven different lacing techniques can be combined to make HICKIES the perfect option for virtually any pair of shoes.
What has been the best part of your startup experience?
We have watched how our product, the HICKIES Lacing System, has changed the way people wear their shoes. What we did not know was how HICKIES would free people of different abilities from tying their shoelaces and what a difference that could make in their lives.