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Hacking the Electorate: How Campaigns Perceive Voters by [Hersh, Eitan D.]
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Hacking the Electorate: How Campaigns Perceive Voters Kindle Edition

4.6 out of 5 stars 6 customer reviews

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Length: 273 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"With solid empirics, Eitan Hersh's Hacking the Electorate deftly deflates myths about the magic of microtargeting, while demonstrating how campaigners' perceptions of voters vary in consequential ways with the particulars of the publicly available data they draw on for the enterprise. The book offers an original and thoughtful perspective on an increasingly prominent campaign tool."
Gary Jacobson, Distinguished Professor of Political Science, University of California, San Diego

"Think political campaigns know you better than you know yourself? Think again. It's not what magazines you read or which beer you drink that drives campaign strategies, it's the information on public records gathered by local governments. In Hacking the Electorate, Eitan Hersh delivers a much-needed corrective to the myths of modern campaigning - microtargeting may be effective, but the algorithms are far simpler than candidates and strategists would have you believe."
Lynn Vavreck, University of California, Los Angeles

"You may have heard that campaigns have encyclopedic data about you and can use your choice of car, beer, or magazine to target a message specifically to you. You've heard wrong. Eitan Hersh shows what campaigns really know about voters, and how it matters. This is the first political science account of what 'big data' can and cannot do for campaigns. It is a must-read for academics and campaign practitioners alike."
John Sides, George Washington University, Washington DC

"Hersh offers a compelling account of the link between campaign strategy and candidate access to the personal information citizens provide to the government to register to vote. The book should be required reading for scholars of campaigns and elections, but it holds broader appeal to anyone interested in understanding the dynamics of campaign communication and the politics of public records."
Sunshine Hillygus, Duke University, North Carolina

"In Hacking the Electorate, Eitan Hersh has not only drawn attention to a critical feature of modern campaigns but he has also opened up an entirely new field of study in American politics. Commentators speak about the importance of 'big data' to contemporary campaigns and governance, but Hersh shows us the link between the available data and many well-known, if poorly understood, pathologies of our politics. Anyone interested in the trajectory of American campaigns and the important role of data and technology in them should read this book and heed its lessons."
Nathaniel Persily, James B. McClatchy Professor of Law, Stanford University, California

Book Description

Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.

Product details

  • File Size: 4127 KB
  • Print Length: 273 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Cambridge University Press (June 30, 2015)
  • Publication Date: May 26, 2015
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00Y37Z5OW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #310,893 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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