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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Hardcover – April 25, 2017
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“In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.”
—Eric Ries, bestselling author of The Lean Startup
“It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.”
—Nir Eyal, bestselling author of Hooked
“Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.”
—James Currier, managing partner, NFX Guild
“There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn how to do deep data analysis, and how to think about developing features into your products that drive growth directly.”
—Josh Elman, partner, Greylock Partners
“Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth.”
—Geoffrey Colon, Communications Designer at Microsoft and Author of Disruptive Marketing
"Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then is book is your new best friend."
—Patrick Vlaskovits, New York Times Bestselling Author of Hustle and The Lean Entrepreneur
"Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book." --Annabell Satterfield, Growth Mentor, 500 Startups
"A terrific book [that] belongs up there with Geoffrey Moore, Eric Ries and Steve Blank’s books as a fundamental part of the canon of StartUpLand" -- Jeff Bussgang, Harvard Business School Lecturer, and general partner at Flybridge Capital Partners
About the Author
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
Morgan Brown is a startup-marketing veteran and launched GrowthHackers.com with Sean. Both speak regularly at major conferences including SXSW, TechWeek, HubSpot, and others.
Top customer reviews
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However, it's strength it also a bit its weakness. I feel most of these topics could be gone into much more depth (although that is somewhat of a given for a topic like this). growthhackers.com seems like a great resource for more information and one that I hadn't used much before the book.
This book let me see the integrated picture how to make an app grow, most importantly everything from the roots of user behavior, from understanding our app's "must-have" level to all the measurable steps to the "aha moment" , and to the customer journey.
Other than that I also realized how different between China and US internet companies. A lot of Chinese internet companies' structure is not that helpful to drive growth. each role is very isolated which is hard to bringing in cross-functional growth. And therefore hardly to create things like Pinterest's copytune tool. This book is so helpful to me as a conclusion of working for 4 years for internet companies.
For example, in typical businesses the marketing and sales departments are responsible for growth, but Brown and Ellis show how that way of working is now outdated. Many of the examples show how growth comes from things such as better customer retention and better pricing, and how the best companies test their assumptions continually to find what works best.
The best part about this book is that it's actionable now, but the processes don't have a shelf life, they just make good business sense. I think any leader can read it and put it into practice, and it will be a manageable guide for their team, too. Definitely recommend!
I would recommend this book to anyone looking to jump into growth for the first time or to level up your current skills/understanding of growth.
Most recent customer reviews
This should be the first book every digital marketer and product manager should read...Read more
Just like Eric Ries' Lean Startup book
This book feels like it's teeming with potential
But writers of both books are woefully...Read more