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on April 25, 2017
What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.
The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is that the companies that learn the fastest, grow the fastest. And the many, many examples in the book make it easy to see how companies take advantage of many small wins over time to build up a big advantage.
While I'm not from the tech industry, I truly feel like the authors did an excellent job of showing how this process can apply to businesses of all types, using examples of restaurants and grocery stores in addition to the big name tech companies.
I definitely think anyone responsible for results and business growth can benefit from reading this book.
The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is that the companies that learn the fastest, grow the fastest. And the many, many examples in the book make it easy to see how companies take advantage of many small wins over time to build up a big advantage.
While I'm not from the tech industry, I truly feel like the authors did an excellent job of showing how this process can apply to businesses of all types, using examples of restaurants and grocery stores in addition to the big name tech companies.
I definitely think anyone responsible for results and business growth can benefit from reading this book.
on May 12, 2017
If you are a business owner, manager, marketer, product manager or salesperson within a business, this book will become your new go-to business bible. Hacking Growth reads like the blueprint for business growth but one that actually makes sense in today's market. Let's be honest - the business landscape has really changed in the last 10 years or so, and Hacking Growth not only makes sense of that but also shows business leaders of all stripes how to organize, prioritize and test the most promising opportunities to grow, no matter where they might exist.
For example, in typical businesses the marketing and sales departments are responsible for growth, but Brown and Ellis show how that way of working is now outdated. Many of the examples show how growth comes from things such as better customer retention and better pricing, and how the best companies test their assumptions continually to find what works best.
The best part about this book is that it's actionable now, but the processes don't have a shelf life, they just make good business sense. I think any leader can read it and put it into practice, and it will be a manageable guide for their team, too. Definitely recommend!
For example, in typical businesses the marketing and sales departments are responsible for growth, but Brown and Ellis show how that way of working is now outdated. Many of the examples show how growth comes from things such as better customer retention and better pricing, and how the best companies test their assumptions continually to find what works best.
The best part about this book is that it's actionable now, but the processes don't have a shelf life, they just make good business sense. I think any leader can read it and put it into practice, and it will be a manageable guide for their team, too. Definitely recommend!
on May 15, 2017
This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.
The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.
The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.
The steps the authors will walk you through in detail:
Part 1 – The Method
-Building growth teams
-Determining if your product is a must have
-Identifying your growth levers
-Testing at high-tempo
Part 2 – The Growth Hacking Playbook
-Hacking acquisition
-Hacking activation
-Hacking retention
-Hacking monetization
-A virtuous cycle of growth
If you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.
I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.
The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.
The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.
The steps the authors will walk you through in detail:
Part 1 – The Method
-Building growth teams
-Determining if your product is a must have
-Identifying your growth levers
-Testing at high-tempo
Part 2 – The Growth Hacking Playbook
-Hacking acquisition
-Hacking activation
-Hacking retention
-Hacking monetization
-A virtuous cycle of growth
If you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.
I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.
on June 2, 2017
This is one of the best marketing books I've ever read, and I write marketing books so I like to think that's saying something.
My fear when I purchased the book is that the first half would be all preaching to choir on the need for growth hackers and the impact it's made, but thankfully they got through that very, very quickly. I understand that a some of this is necessary just to set the context, but far too often "category-defining" books like this waste too much time on rah-rah and never get to the execution. Thankfully, this book was almost all execution...
I love that it gets straight into meaningful specifics about how to structure a team and how to test your offer to make sure it's worth of growth, and then it dives into specific tactics. It will be interesting to see how this book ages and how frequently the authors need to write updates and new additions, but for now, I don't think there's a more relevant book you can read if your goal is growth.
My fear when I purchased the book is that the first half would be all preaching to choir on the need for growth hackers and the impact it's made, but thankfully they got through that very, very quickly. I understand that a some of this is necessary just to set the context, but far too often "category-defining" books like this waste too much time on rah-rah and never get to the execution. Thankfully, this book was almost all execution...
I love that it gets straight into meaningful specifics about how to structure a team and how to test your offer to make sure it's worth of growth, and then it dives into specific tactics. It will be interesting to see how this book ages and how frequently the authors need to write updates and new additions, but for now, I don't think there's a more relevant book you can read if your goal is growth.
on May 23, 2017
I have followed Sean's career for many years and think this is a first-rate book for modern product development. It might replace The Lean Startup as the book I suggest when asked. I feel the biggest strength is that it provides a framework that can used from a one-person startup to a large company. The writing style is easy, accessible and straightforward.
However, it's strength it also a bit its weakness. I feel most of these topics could be gone into much more depth (although that is somewhat of a given for a topic like this). growthhackers.com seems like a great resource for more information and one that I hadn't used much before the book.
However, it's strength it also a bit its weakness. I feel most of these topics could be gone into much more depth (although that is somewhat of a given for a topic like this). growthhackers.com seems like a great resource for more information and one that I hadn't used much before the book.
on May 23, 2017
Books is super insightful. I paid particular attention to the Hacking Retention chapter. This is often ignored and represents a huge missed opportunity.
on May 28, 2017
I run a technology startup and had heard about Sean Ellis ' work in the past. This book has helped up a ton to the point of having changed our strategy, team and tactics because of it. I invited everyone in my team to read it. Give yourself a chance and do so, too.
on May 21, 2017
I loved this book. I let me know how big and small companies spread the word and grow their company. An easy read, but I found myself highlighting it constantly. Great work!
on April 26, 2017
Best book I ever read on Growth Hacking.
Very detailed and as it gives you the process you need to follow at every stage in your growth funnel! Love it :)
Very detailed and as it gives you the process you need to follow at every stage in your growth funnel! Love it :)
