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Showing 1-9 of 9 reviews(Verified Purchases). See all 27 reviews
on April 25, 2017
Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there to see what sticks anymore.

The book is presented in a smart and thoughtful format, with part 1 covering the method and process of Growth Hacking and part 2 being the playbook for applying the method of Growth Hacking to your specific business. I think the format makes the book easily digestible and I found the writing thorough and the information to be actionable.

Simply put, Hacking Growth is a must-read for any marketer, manager, owner, or entrepreneur who is trying to grow their business in today's ever-changing market.
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on April 25, 2017
What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.

The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is that the companies that learn the fastest, grow the fastest. And the many, many examples in the book make it easy to see how companies take advantage of many small wins over time to build up a big advantage.

While I'm not from the tech industry, I truly feel like the authors did an excellent job of showing how this process can apply to businesses of all types, using examples of restaurants and grocery stores in addition to the big name tech companies.

I definitely think anyone responsible for results and business growth can benefit from reading this book.
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on May 12, 2017
If you are a business owner, manager, marketer, product manager or salesperson within a business, this book will become your new go-to business bible. Hacking Growth reads like the blueprint for business growth but one that actually makes sense in today's market. Let's be honest - the business landscape has really changed in the last 10 years or so, and Hacking Growth not only makes sense of that but also shows business leaders of all stripes how to organize, prioritize and test the most promising opportunities to grow, no matter where they might exist.

For example, in typical businesses the marketing and sales departments are responsible for growth, but Brown and Ellis show how that way of working is now outdated. Many of the examples show how growth comes from things such as better customer retention and better pricing, and how the best companies test their assumptions continually to find what works best.

The best part about this book is that it's actionable now, but the processes don't have a shelf life, they just make good business sense. I think any leader can read it and put it into practice, and it will be a manageable guide for their team, too. Definitely recommend!
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on May 15, 2017
This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.

The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.

The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.

The steps the authors will walk you through in detail:
Part 1 – The Method
-Building growth teams
-Determining if your product is a must have
-Identifying your growth levers
-Testing at high-tempo
Part 2 – The Growth Hacking Playbook
-Hacking acquisition
-Hacking activation
-Hacking retention
-Hacking monetization
-A virtuous cycle of growth

If you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.

I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.
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on May 11, 2017
As an intro to growth hacking I was able to read through the book and grasp all the concepts. Sean broke concepts down easy for anyone to understand. Since studying growth hacking more, I can't wait to read it again!
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on April 26, 2017
Best book I ever read on Growth Hacking.
Very detailed and as it gives you the process you need to follow at every stage in your growth funnel! Love it :)
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Dear reader,

While I was lurking the deep web to find a dusting copy about this book, I decided to make a purchase to support the authors. I am also part of their great growth hack thing they did with this book to make a success. This is a great book and I am enjoying it every minute of it. I will use the hacks inside the book and implement them on my new projects :-) Soon all the readers will learn about it. I wholeheartedly recommend this book to everyone who want to make it big and scale and sustain the startups and the springboards.
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on May 19, 2017
each page is a goldmine
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on May 19, 2017
Loved the book, super insightful
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