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Hacking Growth: Unlocking Business Opportunities with the Growth Hacker Mindset Audible – Unabridged

Alex Kehr (Author), Dan Lizette (Narrator), Wander Agency (Publisher)

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Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage - resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth and come up with creative and fun ideas to build a business that triumphs.

Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It's about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, you will achieve impressive business results and have the most fun you've ever had building a business.

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Product details

Audible Audio Edition
Listening Length: 1 hour and 40 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Wander Agency
Audible.com Release Date: November 30, 2016
Whispersync for Voice: Ready
Language: English
ASIN: B01MZWNGQK
Amazon Best Sellers Rank:
- #763 in Books > Audible Audiobooks > Business & Investing > Marketing & Sales
- #8355 in Books > Business & Money > Marketing & Sales > Marketing

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Top Customer Reviews

Solid book on growth that is accessible for your whole team.

ByAndy Barron November 17, 2015

Format: PaperbackVerified Purchase

I highly recommend this book. If you have ever wanted to promote a site or product and thought, "I will just post a funny video and it will go viral", (1) Good luck, you probably won't get the results you hoped for (2) Get this book.

It is full of specific steps to get you customers, and then subsequently have those customers get you more customers. It is relatively short, but that is because it is direct and to-the-point.

If you are a company and want to get your team on the same page when it comes to marketing strategy, grab them each a copy.

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You can major in advertising and marketing or you can read this great book.

ByAmazon Customeron October 31, 2015

Format: Kindle EditionVerified Purchase

If you like to read and learn updated marketing strategies with real examples of successful companies, read this great book.

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Great Weekend Read

ByAlexanderon June 30, 2016

Format: PaperbackVerified Purchase

Great quick read. Got my brain going and I highly recommend it.

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Accessible, informative and well written guide to growing a GREAT community

BySean Otteyon October 14, 2015

Format: PaperbackVerified Purchase

Alex Kehr has written a book about community building that is neither Marketing top-heavy nor Business top-heavy. A great balance of common sense and unexpected instructions on how to grow not just a community, but an engaged and loyal community.

The narrative portions of the book are entertaining and, somehow, are also informative about the mindset and attitude needed to truly grow a committed community. The instructional portions of the book are clear, concise and, most importantly, actionable.

I read the whole book the day I got it. I am sure it will be something I will return to over and over as I grow my developer community.

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A quick read overview of growth hacking

ByRoland Frasieron September 30, 2016

Format: Kindle Edition

If you have little to no experience with the Lean Startup, growth hacking or online marketing this book provides a nice 36,000 foot view to get you started.

It provides a very general view of rapid business growth. However, if you are looking for a well-organized or detailed guide to growth hacking, there are better options.