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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Hardcover – Illustrated, March 21, 2016

4.3 out of 5 stars 71 ratings

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Frequently bought together

  • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
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  • The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
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  • Lean Agile Marketing: How to Become Agile and Deliver Marketing Success
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Editorial Reviews

Review

"A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry."
Ram Krishnan, SVP & CMO, PepsiCo

"Creates a compelling model for how to think about the intersection of marketing and our digital world. It helped me re-think the way I approach my role as a CMO."
John L. Kennedy, CMO, Xerox Corporation

"Marketing success is based on the experience it delivers, and now Scott Brinker lays out a terrific manifesto about how to rethink the operations underlying it."
David C. Edelman, Principal, McKinsey & Company

"An original take on how the management of marketing must transform to keep pace with our increasingly digital world. It's a must read for anyone looking to stay relevant in this modern marketing era."
Ann Handley, Chief Content Officer, MarketingProfs

"A must-read operating manual for CMOs who want to lead in the digital age."
Ajay Agarwal, Managing Director, Bain Capital Ventures

"We are all digital now. Scott makes it easier than ever for smart marketers to ask the right questions and to discover what they need to know now."
Seth Godin, Author, All Marketers Are Liars

"An inspiring read for anyone who wants to master the art and science of modern marketing management, from the practice of lean and agile marketing to the design of a scalable engine for marketing innovation."
Mayur Gupta, SVP and Head of Digital, Healthgrades

"Scott shows how great marketing management today is closer to modern software development than the marketing of yesterday and helps marketers understand how to incorporate those principles to succeed."
Rishi Dave, CMO, Dun & Bradstreet

"The truth is that marketing has changed, more than almost any other profession, and the majority of marketers have no idea how to effectively manage the process. Hacking Marketing gives you a flashlight and shows you the truth so you never have to look back again."
Joe Pulizzi, Founder, Content Marketing Institute

"I am a strong believer that Agile has to be the foundation of any successful marketing team. Scott’s book provides timely insight into how to make a shift to agile marketing."
Joe Staples, CMO, Workfront

From the Inside Flap

Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance innovation and scalability in this highly fluid, digital environment have become key factors in a company's competitiveness.

How can marketing managers master these new dynamics? In many ways, modern marketing now shares a surprising number of characteristics with contemporary software development. Hacking Marketing reveals the fascinating parallels between these two disciplines--and shows how marketers, even with no technical background, can borrow and adapt successful ideas from software management to lead marketing more effectively in a digital world.

Written by one of the industry's foremost experts on the interplay between marketing and technology, Hacking Marketing is a nontechnical guide to managing marketing with a new generation of "digitally native" practices and frameworks. In a conversational style, it walks through pragmatic solutions to the challenges of increasing agility without losing strategic focus, accelerating marketing experimentation without sacrificing scalable operations, and empowering a more independent and distributed workforce without disconnecting executive leadership.

Whether you're an experienced marketing manager updating your skill set or a newcomer looking to gain a foothold in the current marketplace, keep this one-of-a-kind resource of convenient, authoritative information at your side for its:

  • Thoroughly clarifying primer on agile marketing, including fundamental concepts of iterative and incremental management, workflow strategies, team dynamics, and more
  • Practical guidance for shaping marketing programs in a world of digital experience touchpoints, including working in perpetual beta, collaborative design, interactive content, and "big testing"
  • Everyday tactics for managing the dichotomy between innovation and scalability, including a two-pronged approach to stability and agility, an easy-to-use "pace layering" model, and strategies for avoiding the pitfalls of complexity

Hacking Marketing expands your mind-set and skill set for cutting-edge marketing leadership in a digital world where everything flows with the speed and adaptability of software.


Product details

  • Item Weight : 1.05 pounds
  • Hardcover : 288 pages
  • ISBN-10 : 1119183170
  • ISBN-13 : 978-1119183174
  • Dimensions : 6.1 x 1.1 x 9.1 inches
  • Publisher : Wiley; 1st edition (March 21, 2016)
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 71 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
71 global ratings
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Top reviews from the United States

Reviewed in the United States on April 4, 2016
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Reviewed in the United States on September 18, 2016
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Reviewed in the United States on February 25, 2019
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Reviewed in the United States on September 28, 2016
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Reviewed in the United States on March 31, 2019
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Top reviews from other countries

Silverfan
5.0 out of 5 stars A really profound and useful new insight
Reviewed in the United Kingdom on April 13, 2017
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Dirk Wybe de Jong
1.0 out of 5 stars a printed blog post
Reviewed in the United Kingdom on December 27, 2018
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Suzy
5.0 out of 5 stars An important read for any marketer
Reviewed in Australia on November 21, 2020
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Rodrigo Leme
5.0 out of 5 stars Um mapa detalhado de como fazer marketing em sintonia com os tempos atuais
Reviewed in Brazil on August 10, 2016
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Pietro Mantovani
4.0 out of 5 stars Ottimo libro per chi cerca un metodo organizzativo per attuare le strategie di marketing.
Reviewed in Italy on March 27, 2018
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