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Hacking Sales: The Playbook for Building a High Velocity Sales Machine Paperback – March 2, 2015
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"Hacking Sales creates an actionable, cutting edge sales process that can scale with your sales org and the ever changing world of technology."
- Mark Roberge, Chief Revenue Officer at Hubspot and bestselling author of The Sales Acceleration Formula
- Aaron Ross, Built Outbound Sales at Salesforce and bestselling author of Predictable Revenue
"Hacking Sales is an education in the new era of sales that will help sales orgs grow and innovate in ways they didn't know they could."
- Sam Blond, VP of Sales at Zenefits, the fastest growing SaaS company in history
"Hacking Sales uniquely brings together sales thought leadership and leading next generation technologies to quantify and scale sales dramatically faster than ever before. Kudos, and thank you, to Max."
- Bill Binch, VP of World Wide Sales at Marketo
"As sales becomes more scientific, sales teams need to stay up to date on all the new technologies and processes. Max Altschuler knows them all!"
- Armando Mann, VP of Sales and Customer Success at RelateIQ
"This is a must read for anyone just getting into sales."
- Doug Landis, VP of Sales Productivity at Box
"Startups no longer have the luxury of time. They need to create and execute their sales strategy in real time... kind of like changing a tire while the bus is still in motion. This book gives startup and sales executives the ability to do just that."
About the Author
Max Altschuler has been an entrepreneur his whole life and learned sales at an early age from his father, David, who was a pioneering Certified Financial Planner.
His entrepreneurial journey led him to San Francisco to work for an online education company called Udemy, in which he was the first sales hire and built the process that launched the Instructor side of the marketplace. Udemy recently raised a $32 million dollar series C round of funding with a valuation in the hundreds of millions.
After Udemy, Max helped build the AttorneyFee marketplace as the Vice President of Business Development and departed after their acquisition by LegalZoom.
He started Sales Hacker, Inc. to help other startups with fewer resources to sell their products and services to large corporations. This book is a product of the community and we're excited to see the growth and innovation that comes out of it.
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Top Customer Reviews
I felt like the author kept the best gems of hacking sales to himself by not sharing how he personally grew sales at his previous sales positions using the tools in the book.
A better subtitle for the book could have been "100 Tools to Create an Outbound Cold Email Strategy." Countless chapters read like tool summaries (i.e. Here's a tool, here's why to use it, and here's a potential benefit). This went on chapter after chapter.
With so many endorsements, praise, reviews, and author accomplishments, I was expecting to read at least 1 chapter where the author shared how he personally utilized all the tools, techniques, and tactics mentioned in the book to achieve a massive sales goal. It just wasn't there.
Need a sales list ... here are the x number of software or technology tools that scrap the internet and what the author thinks of each in a paragraph or less.
Rinse and repeat for each sales stage.
I wasted ten bucks on this book. I hope you don't.
This is a great list of vendors/sales tools with the use cases for each. But is certainly isn't a system for building a team. I could buy all the tools listed and without what isn't in the book, be no further ahead. Max's blog, on the other hand is great. Skip this and head over there.
For 30 years since I started selling, I've been a practitioner and lifelong student of the science and art of selling. I read a few dozen books on selling every year without fail. "Strategic Selling" by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja, came out in 1985 and gave B2B salespeople a framework to manage complex sales. I participated in their sales training program in 1988 and continued to use that framework for many years. The Miller Heiman process and the famous blue sheets, influenced me and a generation of sales professionals.
When I read "Hacking Sales", I had a hunch that in future, this book will be remembered as one that started the sales hacking movement and forever change the sales processes and "sales stacks" for B2B sales professionals.