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The Haier Model: Reinventing a multinational giant in the new network era Kindle Edition

by Cao Yangfeng (Author) Format: Kindle Edition
3.8 3.8 out of 5 stars 23 ratings
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
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  1. Print length
    401 pages
  2. Language
    English
  3. Publication date
    January 25, 2018
  4. File size
    3.5 MB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
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Editorial Reviews

About the Author

Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.

Product details

  • ASIN ‏ : ‎ B079C53BYQ
  • Publisher ‏ : ‎ LID Publishing (January 25, 2018)
  • Publication date ‏ : ‎ January 25, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3.5 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 401 pages
  • Customer Reviews:
    3.8 3.8 out of 5 stars 23 ratings

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Customer reviews

3.8 out of 5 stars
23 global ratings

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Top reviews from the United States

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  • Cliente de Kindle
    5.0 out of 5 stars Muy ilustrativo del nuevo modelo de liderazgo y gerencial
    Reviewed in the United States on January 12, 2021
    Verified Purchase
    Este libro genialmente escrito permite entender cómo Haier y sus líderes han logrado implementar un. Ir o modelo gerencial y de liderazgo centrado en los clientes. Superó mis espectativas
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  • Denis
    5.0 out of 5 stars Solid book about Haier management practices
    Reviewed in the United States on January 31, 2020
    I'd like to see a lot of top of the class management practices invented or refined by Chinese corporation. Insightful
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Top reviews from other countries

  • Michele Amati
    4.0 out of 5 stars Great Insight on Haier
    Reviewed in Italy on August 28, 2021
    Verified Purchase
    It is a very interesting book on Haier Model. Good insights that help understand the fundamentals of the Haier revolution.
    Report
  • Susannah
    2.0 out of 5 stars Some interesting ideas
    Reviewed in the United Kingdom on April 14, 2021
    Verified Purchase
    In this overly long book, there are some interesting ideas. However,there is a lot of repetition, a lot of invented vocabulary, and a limited number of really practical, concrete examples of what Haier's revolutionary changes mean for ordinary workers.
    Report
  • Chris
    3.0 out of 5 stars Good contents, missing critical views
    Reviewed in Germany on August 22, 2018
    Verified Purchase
    Fascinating insights in Haier, yet with some redundancy and missing critical standpoints. Still, worth reading. Already my 2nd book on Haier after Reinventing Giants.
    Report

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