- Series: The Halbert Copywriting Method
- Paperback: 118 pages
- Publisher: CreateSpace Independent Publishing Platform (June 5, 2016)
- Language: English
- ISBN-10: 1534632050
- ISBN-13: 978-1534632059
- Product Dimensions: 8.5 x 0.3 x 11 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 53 customer reviews
- Amazon Best Sellers Rank: #351,164 in Books (See Top 100 in Books)
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The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads! Paperback – June 5, 2016
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This new book written by his son Bond Halbert has an interesting twist on editing copy. I honestly believe the headline I wrote:
"The People Who Read This Book Will Inevitably End Up With Better Copy! Substantial Marketing Results! & More $$ in Their Pocket!"
I am not some big copywriter or anything
I am just a small business that simply wants to get the right message out to the clients I do and want to do business with. In years past, I soon found the actual words one would use in their marketing message: such as a sales letter, a web site, and email and etc is what the industry calls copywriting. I could have the best service in the world. But if I couldn't get my message out there correctly, pickings were slim for a long time. So I started to learn and study it the best I could. Using reputable resources like this has made all of the difference for me.
Everyone seems to have a book out now about writing copy
Although some of them are good, this is the first one that has caught my attention about editing and it does it very well! I looked at the sample before purchasing and as soon as I seen the chapters and started going through it, I knew right away I had to get the book and did. It does me good to be humbled sometimes. I noticed things I was in need of working on before even reading. It's the best $10 I have spent this year! It was a no brainer purchase for me.
Everything Bond has done in the past has been fanatical!
The Boron Letters book Bond updated with his commentary, that his dad Gary Halbert wrote, should be recommended reading for every single student before being allowed to graduate from high school. It has a near A to Z education of marketing. And it also gives eminent advice on leading a healthy, prosperous life; which by the way is not fully measured in terms of money. Money helps. But what good is it if you are not going to live long enough to enjoy it now and later.
You can probably imagine I absolutely could not wait...
...to get into this new book of his and see what it had in store for me. I get excited about the small things in life and I must say this was something that perked me right up.
I don't want to ruin the surprise
But the FREE Bonus inside is worth just as much as the book, if not more. If I had to pick a single word to describe it, complimentary would be what I would use.
jfyi: I did not get a free copy of this book to write a review and I don't know Bond personally. He wouldn't know my name from anyone else's. I just thought the book was worthy of a great review because it is truly a great book. I hope you enjoy it as much as I did.
I'm now running all of my copy through the checklist here.
Looking back at the first version -- I'm embarrassed it ever saw the light of day. Bond - thanks for putting this together.
(Will update this review when I have tested numbers)
Mr. Halbert talks about the need to simplify sentences so that readers do not have to read twice - many times I had to read twice. His failure to use good punctuation (not necessarily perfect punctuation) added to the difficult reading. I guess I just expected more.
I almost bought the Boron Letters with Bond's commentary - so glad I didn't. I think I will just stick to the original Boron Letters.
I suspect no one has written (much) about editing in copywriting because it's considered the "dirty work"...
But the work of editors have been to take raw gemstones and make them shine ... certainly true in the case of James Joyce ... and a recent movie release centers around a famous editor, and one of his very well-known clients...
...and those were for the novels of reading leisure...and when attention spans were much,much longer...
A direct marketer, a copywriter, a marketer...has little time ... vanishing less time...to capture the attention of their visitors ... whether it's an email, a salesletter, a VSL, - and even those forms demanding even MORE succinctness such as the various forms of text-limited PPC campaigns...
Bond leads the way...and not only shows you how to EASILY make your sales copy easier to read, faster...and actually to have a bit of fun in the process as you follow his guide and turn your mediocre or even good copy into copy your visitors will actually read...read more of ... and, as I like to say...all the way down to the buy button...
I'd heard rumors about this book for a long time...even heard hints about the contents...and have eagerly been waiting for this...and now it's here...
It's been well worth the wait.
Pick this up if you know editing is necessary -- but hate the task -- or simply want a powerful way to get more sales by what, prior to this contribution, was painful and filled with incompleteness and error ... a great roadmap for anyone who writes, needs or uses copy...
Most recent customer reviews
I just need to know where et he editing checklist can be found. Then I'll give 5 stars!
Brimful of useful information. I particularly liked the idea of writing in the present progressive. It makes sense.Read more