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Handbook of Consumer Psychology (Marketing and Consumer Psychology)

5.0 out of 5 stars 2 customer reviews
ISBN-13: 978-0805856033
ISBN-10: 080585603X
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Editorial Reviews

Review

"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." – John G. Lynch, The Fuqua School of Business, Duke University

"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing, attitudes, motivation, and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics), this handbook has everything one could ask, and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester, Marshall School of Business, University of Southern California

About the Author

"Frank R. Kardes" is a Professor of Marketing at the University of Cincinnati and a former faculty member of the Sloan School of Management at MIT. His research focuses on a wide range of topics in consumer psychology and product management&151;including consumer judgment and inference processes, persuasion and advertising, the pioneering brand advantage, and judgment based on limited evidence. His research has appeared in many leading scientific journals, and he is frequently invited to present his research at leading universities throughout the world (including Wharton, INSEAD, Hong Kong University of Science and Technology, and the London Business School). He serves on the editorial boards of the "Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, International Quarterly Journal of Marketing," and "Marketing Letters." Dr. Kardes is a former Co-Editor of the "Journal of Consumer Psychology," and "Advances in Consumer Research," and is currently an Associate Editor of the "Journal of Consumer Research." Dr. Kardes is a former President of the Society for Consumer Psychology and is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, and the Society for Personality and Social Psychology.
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Product Details

  • Series: Marketing and Consumer Psychology (Book 4)
  • Hardcover: 1296 pages
  • Publisher: Routledge (February 8, 2008)
  • Language: English
  • ISBN-10: 080585603X
  • ISBN-13: 978-0805856033
  • Product Dimensions: 7.1 x 2.4 x 10.1 inches
  • Shipping Weight: 5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #724,938 in Books (See Top 100 in Books)

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Format: Hardcover Verified Purchase
A must have. If you want to start at the beginning, this is your resource. Comprehensive and detailed. A pro would do better than a curious beginner with it.
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Format: Hardcover Verified Purchase
One of the most comprehensive books in the field, that should be on the bookshelf of anyone connected with the consumer psychology area. It is almost impossible to find a subject that is not covered in this work. 5 stars.
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