Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $130.00
  • Save: $13.65 (11%)
Only 10 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Handbook of Consumer Psyc... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by RushLtd
Condition: Used: Good
Comment: Book is in Used-Good condition and will show signs of previous ownership including exterior wear and interior markings. May have ex-library stamps and stickers.
Trade in your item
Get a $28.21
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Handbook of Consumer Psychology (Marketing and Consumer Psychology) Hardcover – February 8, 2008

5.0 out of 5 stars 2 customer reviews

See all 2 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$102.71 $69.76

ITPro.TV Video Training
Take advantage of IT courses online anywhere, anytime with ITPro.TV. Learn more.
$116.35 FREE Shipping. Only 10 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Handbook of Consumer Psychology (Marketing and Consumer Psychology)
  • +
  • Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Total price: $276.67
Buy the selected items together

Editorial Reviews


"The Handbook of Consumer Psychology, edited by Haugtvedt, Herr, and Kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the world's leading experts on these topics. Chapters from Kassarjian and Robertson's (1991) edited Handbook of Consumer Behavior proved to be a mainstay for consumer behavior PhD seminars for a decade. I expect the Handbook of Consumer Psychology to play a similar role for established researchers and graduate students over the next decade." – John G. Lynch, The Fuqua School of Business, Duke University

"This handbook assembles a superb slate of top researchers who expertly explore the field of Consumer Psychology with impressive depth and breadth. From classic perspectives (such as information processing, attitudes, motivation, and behavioral decision research) to up-to-the minute cutting-edge research areas (from well-being to neuroeconomics), this handbook has everything one could ask, and more. This book is truly a must for anyone with an interest in why people consume." - Joseph Priester, Marshall School of Business, University of Southern California

About the Author

"Frank R. Kardes" is a Professor of Marketing at the University of Cincinnati and a former faculty member of the Sloan School of Management at MIT. His research focuses on a wide range of topics in consumer psychology and product management&151;including consumer judgment and inference processes, persuasion and advertising, the pioneering brand advantage, and judgment based on limited evidence. His research has appeared in many leading scientific journals, and he is frequently invited to present his research at leading universities throughout the world (including Wharton, INSEAD, Hong Kong University of Science and Technology, and the London Business School). He serves on the editorial boards of the "Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, International Quarterly Journal of Marketing," and "Marketing Letters." Dr. Kardes is a former Co-Editor of the "Journal of Consumer Psychology," and "Advances in Consumer Research," and is currently an Associate Editor of the "Journal of Consumer Research." Dr. Kardes is a former President of the Society for Consumer Psychology and is a Fellow of the American Psychological Association, the American Psychological Society, the Society for Consumer Psychology, and the Society for Personality and Social Psychology.
New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Series: Marketing and Consumer Psychology (Book 4)
  • Hardcover: 1296 pages
  • Publisher: Psychology Press (February 8, 2008)
  • Language: English
  • ISBN-10: 080585603X
  • ISBN-13: 978-0805856033
  • Product Dimensions: 7.1 x 2.4 x 10.1 inches
  • Shipping Weight: 5 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,166,711 in Books (See Top 100 in Books)

Important Information

Example Ingredients

Example Directions

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover Verified Purchase
A must have. If you want to start at the beginning, this is your resource. Comprehensive and detailed. A pro would do better than a curious beginner with it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
One of the most comprehensive books in the field, that should be on the bookshelf of anyone connected with the consumer psychology area. It is almost impossible to find a subject that is not covered in this work. 5 stars.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Handbook of Consumer Psychology (Marketing and Consumer Psychology)
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Handbook of Consumer Psychology (Marketing and Consumer Psychology)