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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Paperback – May 18, 2004


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Product details

  • Paperback: 302 pages
  • Publisher: Routledge; 1 edition (May 20, 2004)
  • Language: English
  • ISBN-10: 0789025353
  • ISBN-13: 978-0789025357
  • Product Dimensions: 6 x 0.7 x 8.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: Be the first to review this item
  • Amazon Best Sellers Rank: #3,110,304 in Books (See Top 100 in Books)
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