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The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online Paperback – May 20, 2014
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About the Author
Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She is known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.
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Not only is this book beautifully illustrated, the information is presented in a way that makes marketing actually quite interesting and understandable. How to decide if your craft is in demand, how to set up your online presence, how to build your brand, even how to get involved in selling your creations at local fairs and markets - it's all here. While I'm no book reviewer - nor do I really feel the need to try to be - once I read this book, I knew I had to tell people about it. I first handed my copy off to Alex (a fellow misc*maker, whom you shall meet soon) as she was just beginning to sell her crochet masterpieces. Next, the book was passed to Elizabeth, another collaborator here. pssst - Liz, give me back my book. Now I've taken my praise to the internet - Do you see what you've done, Kari Chapin?! What I'm getting at here is that if you're interested in learning how to market your work as an artisan, this book will definitely take the edge off that big "M" word - Marketing. If you're on the search for a sort of text book for crafty business models and resources, I'd highly suggest taking a look at this book. This book is definitely my friend :)
I have been making handmade greeting cards for over a year and I am in the process of opening a store on Artfire.Com. I bought this book to learn more about selling and marketing my cards and I was not disappointed.
The author covers setting goals, branding and basic business procedures. She interviews many successful crafters who share their tips for success. I found Part 2 of the book on marketing your crafts very informative and helpful. Kari gives detailed information about joining online communities, blogging, putting together a press kit, podcasting and social media. I have never tried podcasting so I found this part of the book especially interesting.
The author gives information about selling at craft fairs, setting up online stores and selling at brick-and-motor stores. She also provides ideas for "creative" opportunities such as joining a co-op, teaching courses, house parties and selling kits and patterns.
There is an excellent "Resourses Section" at the end of this book that will provide you with tons of additional information, ideas and opportunities. This book offers up-to-date information that will help crafters take their business to the next level. Highly recommended!
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