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No Happy Cows: Dispatches from the Frontlines of the Food Revolution Paperback – April 1, 2012
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“John Robbins is the leading voice in the world for restoring humanity to its proper relationship with food, the Earth, and health.” ―Paul Hawken, author of Natural Capitalism
"John Robbins has inspired a revolution, plain and simple. He saw things that were wrong in the food industry long before any of us did, and with his brilliant research and compelling insight, caused a seismic shift in the way we Americans behold our dinner plates. This book is not only clarifying in terms of the physical, environmental, and spiritual effects of food, but it is inspiring enough to cause material change." –Kathy Freston, New York Times bestselling author of Quantum Wellness and Veganist
"This compilation of previously published essays, along with some new material, by best-selling author Robbins (The Food Revolution: How Your Diet Can Help Save Your Life and Our World) examines the physical, social, economical, and environmental effects of industrialized food production. While a longtime promoter of a varied, plant-based diet, Robbins acknowledges that many people also want to eat animal products; for that audience, he espouses the benefits of supporting humane, natural farming practices that promote sustainability while providing nutritious, affordable food for everyone. The book’s title derives from Robbins’s lawsuit with PETA against the California Milk Board’s “Happy Cows Come from California” advertising campaign. He discusses large-scale agribusinesses, misleading advertisements, food labeling, and government regulations of agriculture, all while providing information for his claims and deftly avoiding steamrolling readers with technical language or invective.
Verdict: Robbins sounds like a close friend who is very passionate about his cause. Like a good pal, he encourages readers to make informed choices about what they consume and how they spend their money. He believes even small steps can have big impacts if more people join his food revolution." ―Meagan Storey, Virginia Beach, Library Journal, May 4, 2012
“Every so often, I come across a book of substance ― a masterpiece that enriches all aspects of my life. It’s rare, but when it happens, I am over the moon. John’s new book, No Happy Cows, is that kind of book, which I am highly recommending in my work and books. If you wish to upgrade your diet, lose weight, reboot your health, and enhance your life physically, mentally, emotionally, and spiritually, No Happy Cows will be your godsend. Every page of this book is filled with food for thought. I encourage you to get several extra copies to keep on hand and give for gifts. It’s a must-read for anyone interested in vibrant health from an outstanding author who writes from the heart. Kudos to John Robbins for another life-changing book!” -Susan Smith Jones, PhD, author of The Joy Factor and Walking on Air
“A person who leads me to eat in a way that cultivates spiritual awareness is my kind of prophet. John Robbins gives me a light at the end of the tunnel as well as providing a moral compass. The truth has few allies these days. I have deep and abiding respect for John Robbins.” ―Woody Harrelson, actor and activist
“With his singular talent for telling us what we need to know in a way that makes us want to hear it, John Robbins gives us No Happy Cows--as engaging as it is informative, and more important than you'll know until you've read it.” -Victoria Moran, author, Main Street Vegan
“In this comprehensive yet highly accessible book, John Robbins puts to rest many of the most hotly debated and pressing issues of the times regarding our food choices. With his characteristic grace, compassion, and wisdom, Robbins debunks the myths that have confounded consumers, causing them to act against their own interests and the interests of the planet. This book is a must-read for anyone who cares about their own wellbeing and the wellbeing of the world.” ―Melanie Joy, PhD, EdM, author of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
“John Robbins is one of the most important voices in America today, and the most powerfully sane man I know. He cuts through nonsense like no one else does. He delivers crucial information like no one else does. He gives hope like no one else does. His words are lifelines for the mind, heart, body and soul. When the going gets rough, Robbins’ wisdom is what people need to see them through.” ―Marianne Williamson, author of A Return to Love and A Woman’s Worth
About the Author
John Robbins is the author of The Food Revolution and Diet for a New America. Groomed to follow in the footsteps of his father, founder of the Baskin-Robbins ice cream empire, he chose a different, more authentic path for himself. He lives with his family in the Santa Cruz Mountains. Visit him at: www.foodrevolution.org.
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The meat,egg and dairy industry,food production and how our food choices deteriorate or benefit our health are topics intertwined with big business and profit. And commercialism and politics. These interests generally don't want the public to be influenced to avoid their products or question their practices and policies. Which is why we continue to be given entertainment,"part of the story"and loads of advertising in all forms of media the public consumes. Those interests generally influence or control most media sources. And so,compared to the entertainment,partial stories,misinformation and plain silence,we hear and see and read very little about topics we should care about and be well-informed of. The media is not providing this. Which is why this book will point so many people in the right direction,informing them and giving them the resources to find more information. Our choices are so often based on advertising and our assumption that what we're familiar with,doing what our parents and friends and everyone around us is doing,is what we should be doing. But people are making choices based on clever commercialism,well planned out psychological tricks that play on our thinking, emotions, mental make up and insecurities,not to mention our lack of information. But information allows us to think for ourselves and make decisions based on facts;and see the flimflam of "facts" commercialism presents us with to sell us their products or convince us we need them. Our choices are not our own when Madison Avenue shoves an attractive person in front of us and tells us how their product will enhance some aspect of our lives. This all plays on emotion and our mental make make-up. We don't realize or consider that no real facts are given to us to think about. In all the commercials and packaging for sweet,sugar loaded food,they never suggest or mention sugar consumption causes diabetes. I think sugar products should come with a warning like cigarettes do. And cholesterol-containing products. And high-calorie-no-nutrition products. But they never tell us how using their products can hurt us,like sugar and disease or one of our newer epidemic "diseases", obesity. Being overweight isn't deadly. But the condition your body chemistry and vital organs are in from the high calorie foods you spent years and years or all of your life eating,is what eventually makes obesity a killer disease. But they don't tell us about so many things.
Making bad food choices not only gives you the health-destroying effects of the foods themselves,but bad food choices robs your body of the vitamins and minerals and nutrients found in good food choices. Two very bad results for the price of one.
But they don't tell us these things. And on and on for every food product made from animals,milk,eggs or flesh,finned,furred,feathered and every living creature that doesn't fit that description. The packaging and advertisements never mention that ALL animal products,and I do mean ALL animal products,contain cholesterol. And animal products are THE ONLY SOURCE of cholesterol in the diet; your body needs cholesterol and your body produces all the cholesterol it requires. Dietary cholesterol is cholesterol in the foods people eat.
And they never mention all the diseases connected to cholesterol or the death rate from heart disease alone. They want you to buy the products they paid good money to advertise to you. More information,or "the downside" is what would make people NOT choose their products,which makes their commercials or advertisement ineffective and a waste of money. So there are important things they never mention but people find out for themselves. Like when they're on insulin till they die or they need expensive cholesterol prescriptions,or need heart surgery. Or die unexpectedly with no life insurance or will that would have helped their spouse and children. It's like someone giving you a nice vacation house on the beach. What they didn't tell you was the water in the area is contaminated with carcinogens. The food industry and advertisements are literally like a Pandora's Box. When opened plagues and sickness and death engulf the world. And food-related illnesses are preventable and common and may well be the main cause of most of the diseases that amount to epidemics in modern life in so many developed countries where "the standard of living is high". I think that's another bit of commercialism. I can think of several changes that would change our familiar "high"standard of living,that would make people happier and healthier. But a lie repeated often enough becomes the truth. A lot of people probably think we have a high standard of living and "a good life".
This book provides facts and information. I am well enough informed,but I know a lot of information in certain, concentrated subjects or areas. This book focuses on some topics I have not concentrated on,and contains certain facts and details which are fresh pieces of subjects I am well informed on,or have figured out for myself. But this book has something most people,if not everyone,can learn much needed information from. And the less someone knows about these very important subjects, the more I recommend they read this book.
crap. We need people that care about people rather than people being bought by the BIG Monsanto money. It is all so sad -- other countries are smarter for their citizens than the people on our panels that do not protect our people.