- Paperback: 208 pages
- Publisher: Conari Press; 1 edition (April 1, 2012)
- Language: English
- ISBN-10: 1573245755
- ISBN-13: 978-1573245753
- Product Dimensions: 5.5 x 0.5 x 8.5 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (62 customer reviews)
- Amazon Best Sellers Rank: #598,041 in Books (See Top 100 in Books)
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No Happy Cows: Dispatches from the Frontlines of the Food Revolution Paperback – April 1, 2012
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“John Robbins is the leading voice in the world for restoring humanity to its proper relationship with food, the Earth, and health.” ―Paul Hawken, author of Natural Capitalism
"John Robbins has inspired a revolution, plain and simple. He saw things that were wrong in the food industry long before any of us did, and with his brilliant research and compelling insight, caused a seismic shift in the way we Americans behold our dinner plates. This book is not only clarifying in terms of the physical, environmental, and spiritual effects of food, but it is inspiring enough to cause material change." –Kathy Freston, New York Times bestselling author of Quantum Wellness and Veganist
"This compilation of previously published essays, along with some new material, by best-selling author Robbins (The Food Revolution: How Your Diet Can Help Save Your Life and Our World) examines the physical, social, economical, and environmental effects of industrialized food production. While a longtime promoter of a varied, plant-based diet, Robbins acknowledges that many people also want to eat animal products; for that audience, he espouses the benefits of supporting humane, natural farming practices that promote sustainability while providing nutritious, affordable food for everyone. The book’s title derives from Robbins’s lawsuit with PETA against the California Milk Board’s “Happy Cows Come from California” advertising campaign. He discusses large-scale agribusinesses, misleading advertisements, food labeling, and government regulations of agriculture, all while providing information for his claims and deftly avoiding steamrolling readers with technical language or invective.
Verdict: Robbins sounds like a close friend who is very passionate about his cause. Like a good pal, he encourages readers to make informed choices about what they consume and how they spend their money. He believes even small steps can have big impacts if more people join his food revolution." ―Meagan Storey, Virginia Beach, Library Journal, May 4, 2012
“Every so often, I come across a book of substance ― a masterpiece that enriches all aspects of my life. It’s rare, but when it happens, I am over the moon. John’s new book, No Happy Cows, is that kind of book, which I am highly recommending in my work and books. If you wish to upgrade your diet, lose weight, reboot your health, and enhance your life physically, mentally, emotionally, and spiritually, No Happy Cows will be your godsend. Every page of this book is filled with food for thought. I encourage you to get several extra copies to keep on hand and give for gifts. It’s a must-read for anyone interested in vibrant health from an outstanding author who writes from the heart. Kudos to John Robbins for another life-changing book!” -Susan Smith Jones, PhD, author of The Joy Factor and Walking on Air
“A person who leads me to eat in a way that cultivates spiritual awareness is my kind of prophet. John Robbins gives me a light at the end of the tunnel as well as providing a moral compass. The truth has few allies these days. I have deep and abiding respect for John Robbins.” ―Woody Harrelson, actor and activist
“With his singular talent for telling us what we need to know in a way that makes us want to hear it, John Robbins gives us No Happy Cows--as engaging as it is informative, and more important than you'll know until you've read it.” -Victoria Moran, author, Main Street Vegan
“In this comprehensive yet highly accessible book, John Robbins puts to rest many of the most hotly debated and pressing issues of the times regarding our food choices. With his characteristic grace, compassion, and wisdom, Robbins debunks the myths that have confounded consumers, causing them to act against their own interests and the interests of the planet. This book is a must-read for anyone who cares about their own wellbeing and the wellbeing of the world.” ―Melanie Joy, PhD, EdM, author of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism
“John Robbins is one of the most important voices in America today, and the most powerfully sane man I know. He cuts through nonsense like no one else does. He delivers crucial information like no one else does. He gives hope like no one else does. His words are lifelines for the mind, heart, body and soul. When the going gets rough, Robbins’ wisdom is what people need to see them through.” ―Marianne Williamson, author of A Return to Love and A Woman’s Worth
About the Author
John Robbins is the author of The Food Revolution and Diet for a New America. Groomed to follow in the footsteps of his father, founder of the Baskin-Robbins ice cream empire, he chose a different, more authentic path for himself. He lives with his family in the Santa Cruz Mountains. Visit him at: www.foodrevolution.org.
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Top Customer Reviews
It was his book, "Diet for a New America" which got me to once again stop eating meat (after a 2 year hiatus) back in 2002.
There is something about his tone, the words he chooses and the power and commitment in his voice that really makes a difference for me.
No Happy Cows is a must read for anyone interested in today's most prevalent topics regarding health and our environment, and what we can do to help save our troubled planet. He uses facts from history as well as the current findings to back up his claims and points.
I can't believe I didn't know that Hershey STILL refuses to go fair-trade even though they now own Dagoba Chocolates.
The only thing that would have made this book even better would have been footnotes so that we could refer to individual studies and trials. Still, he points out the name of articles and key people when possible.
This book left me with a renewed sense of spirit and determination to continue living life in a cruelty free, plant based way. I hope I can spread the word to others...
John Robbins is no stranger to pain and tragedy - in his own life and in our larger collective life. He turns his attention to the darkest places and asks the hardest questions, yet he is consistently a voice for hope. Not the hope that's a positive affirmation glossing over difficulty, but a hope that comes from going all the way through the difficulty and connecting with what is most beautiful and precious about being alive in this time.
I know many people whose lives were forever changed by reading John's first book, the bestseller Diet for a New America. Thank you, John, for once again stepping boldly into territory and topics that aren't covered in the mainstream media, and bringing an investigative journalist-approach to unearthing the information we need to make informed choices and bring more integrity to our modern lives.
After addressing issues of junk food, GMOs, fair trade coffee and the possible health benefits of chocolate, John devotes the last section of the book to being human in a troubled world and how we can relate to each other and to life with compassion and love.
He asserts that we are living in an age of miracles and creativity that is more powerful than the forces of destruction. I agree with John that "In the depths of our shared pain, we can also experience our shared caring, our mutual prayers, and the roots of our capacity to act...Something precious can be born in times like these."
If you're interested in making healthy food choices and also exploring the deeper questions of how to live a more conscious life, then I highly recommend No Happy Cows.