- Hardcover: 224 pages
- Publisher: Andrews McMeel Publishing; 1 edition (March 1, 2005)
- Language: English
- ISBN-10: 0740750399
- ISBN-13: 978-0740750397
- Product Dimensions: 5.8 x 0.8 x 8.5 inches
- Shipping Weight: 15.8 ounces (View shipping rates and policies)
- Average Customer Review: 41 customer reviews
- Amazon Best Sellers Rank: #1,348,079 in Books (See Top 100 in Books)
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Hard Sell: The Evolution of a Viagra Salesman Hardcover – March 1, 2005
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About the Author
Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep
Top customer reviews
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I appreciated the author’s quick wit, humorous sarcasm and how his insatiable desire to do as little as possible somehow translated to working smarter, not harder (pun not intended). His writing style makes me feel like he is having a conversation where he has leaned in to share privileged (and juicy) information with me, resulting in a quick read and leaving me wanting just a bit more.
Books that become movies are usually butchered by Hollywood, and while Love and Other Drugs has certainly been “Hollywood-ized”, it is still similar enough to Hard Sell that it wasn’t ruined. The book is still better, though.
But as I am on a reading kick right now, I decided to buy the book instead! I am glad I did! It was a fun, easy, entertaining read. Very engaging, funny and well written! But for me, the funniest part, was just how true this book was (Viagra part aside - I cannot validate that !)
Now, just to set the record straight, I have never worked for Pfizer, but I have worked in this industry! Unlike the author, I have not stayed in bed until 10 am while professing to work, nor have I paid someone to fill up my company car while I enjoy a cocktail or many on a beach; and I have never dipped into the company products - I think a lot of companies have measures in place these days to guard against that! Though I am sure this does go on!
But that aside, the details on the training had be spewing quotes to my husband who had listened to all of this before as I relayed my own tales of training! I almost died laughing at how the author had worked for such a completely different company, yet had experiences so similar to me..and the manager ride day!! I am sure every Pharma and Med Rep could relate to that!!
This is one of the most fun reads I have had in a while, though I recommend it to any reader...I really suggest this is a must read to anyone that has ever worked in this industry!
Jamie Reidy tells the inside story of how he became a drug company rep and all the ways he found out to cash a paycheck while doing as little as possible. If I hadn't already heard many of these creative ideas, shared by drug reps during past sales meetings, I wouldn't have thought this was for real.
But behind the humor this is a cautionary tale to policy makers and patients. "Hard Sell" is brutally honest about what really sells drugs. What sells, according to "Hard Sell," is sex. A couple of the most memorable lines in the book are "I witnessed men undergo complete personality makeovers in the presence of female salespeople," and "The women had the most basic human response on their side; regardless how behind schedule or how crazy the day, a male doctor would snap to attention at a mere whiff of perfume or a glance at a pretty girl, his instinctive desire to reproduce having kicked into gear."
In the end, anyone who has seen the good-looking pharmaceutical sales reps in any U.S. sales force has to ask if we want to have our drugs prescribed based on "male doctors' instinctive desire to reproduce" or based on science.
As a doctor myself, I'm afraid that science is taking more and more of a backseat today.
As a physician, it's nice to be able to "pull back the curtain" on the "drug rep".
For an inside look at the life of a lazy pharmaceutical sales rep, this is a good read. If you're looking into insights on the actual "evolution" of a mediocre sales rep to a #1 rep you'll be disappointed.
Regarding the book itself, the author writes in a comical fashion about his entry into the world of business. However, in my opinion, the writer, if he is telling about his actual efforts, comes off as an arrogant, pompous boob. If he meant this to be a tongue-in-cheek history of his performance, I would say his effort was successful.