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The Hardware Startup: Building Your Product, Business, and Brand 1st Edition

by Renee DiResta (Author), Brady Forrest (Author), Ryan Vinyard (Author)
4.5 4.5 out of 5 stars 71 ratings
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you're on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face

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  1. ISBN-10
    1449371035
  2. ISBN-13
    978-1449371036
  3. Edition
    1st
  4. Publisher
    O'Reilly Media
  5. Publication date
    July 21, 2015
  6. Language
    English
  7. Dimensions
    6.02 x 0.68 x 8.98 inches
  8. Print length
    323 pages
  9. See all details
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Editorial Reviews

Review

"The book to read before you pull out your Arduino."
- Eric Reis, bestselling author of The Lean Startup

"As you start your hardware company, it's worth trading a night's sleep to read this book."
- Bre Pettis, Cofounder and former CEO, MakerBot

"You need to understand freight forwarding, pricing techniques, the JOBS act, marketing KPIs, open source strategy, brand identity, market sizing, and supply chain management.
Or you need to read this book."
- Dan Shapiro, CEO Glowforge Inc and author of Hot Seat: The Startup CEO Guidebook

About the Author

Renee DiResta is Vice President of Business Development at Haven, a marketplace for ocean freight shipping, and a cofounder of the IoT Syndicate on AngelList. She was previously a Principal at O’Reilly AlphaTech Ventures (OATV), where she spent four years as a VC investing in seed-stage technology startups. Prior to OATV, Renee spent seven years an equity derivatives trader at Jane Street Capital, a quantitative proprietary trading firm in NYC. For fun, she plays with data sets, helps run The Maker Map open-source project, and is an avid crafter. Renee holds a B.S. in Computer Science and Political Science from the Honors College of SUNY Stony Brook. She lives on the web at http://noupsi.de and @noupside.

Brady Forrest (@brady) runs Highway1, PCH's accelerator. You can see his day-to-day work with hardware startups on Syfy's Bazillion Dollar Club (to be released Fall 2015). He cofounded and shepherds Ignite, a global talk series, and is part of the team currently organizing Ignite SF. He's a Venture Advisor to 500 Startups and helps arts organizations via CAST-sf.org. Formerly, he worked on a number of things at O'Reilly Media, including the Radar blog, Web 2.0 Expo, Where 2.0, ETech, and Foo Camp. Most years, you can find him on the playa.

Ryan Vinyard is the Engineering Lead at Highway1, a hardware-focused startup accelerator located in San Francisco under parent company PCH International. He is a mechanical engineer who came to PCH through its consulting arm Lime Lab, where he developed consumer products for Fortune 500 brands. Previously, Ryan worked at startups in the cleantech and electric vehicle space, where he developed novel powertrain, motor control, and thermal systems. Ryan holds a B.S. in Product Design from Stanford University.

Product details

  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (July 21, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 323 pages
  • ISBN-10 ‏ : ‎ 1449371035
  • ISBN-13 ‏ : ‎ 978-1449371036
  • Item Weight ‏ : ‎ 1.06 pounds
  • Dimensions ‏ : ‎ 6.02 x 0.68 x 8.98 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 71 ratings

About the authors

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  1. Brady Forrest

    Brady Forrest

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  2. Ryan Vinyard

    Ryan Vinyard

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    An engineer. Currently the Engineering Lead at Highway1, a hardware startup accelerator. Previous work includes consumer product development at Lime Lab, and mechanical engineering at electric vehicle startups Motiv Power Systems and Glacier Bay.

    See more on the author's page
  3. Renee DiResta

    Renee DiResta

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    Renée DiResta is the technical research manager at the Stanford Internet Observatory, a cross-disciplinary program of research, teaching, and policy engagement for the study of abuse in information technologies. Her work examines rumors and propaganda in the digital age. She is a contributor at The Atlantic. Her bylined writing has appeared in Wired, Foreign Affairs, Columbia Journalism Review, New York Times, Washington Post, Yale Review, The Guardian, POLITICO, Slate, and Noema, as well as many academic journals.

    DiResta has been a Presidential Leadership Scholar (a program run by the Presidents Bush, Clinton, and the LBJ Foundations); named an Emerson Fellow, a Truman National Security Project fellow, Mozilla Fellow in Media, Misinformation, and Trust, a Harvard Berkman-Klein affiliate, and a Council on Foreign Relations term member.

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Customer reviews

4.5 out of 5 stars
71 global ratings

Customers say

Customers find the book packed with useful and relevant information for hardware entrepreneurs. They say it's a great reference to issues and how to address them. Readers also say the book is worthwhile and essential reading.

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Information contentValue for money
7 customers mention "Information content"7 positive0 negative

Customers find the book's information useful and relevant for hardware entrepreneurs. They say it's a good high-level introduction and combines data with practical experience. Readers also mention the manufacturing chapter is really helpful.

"It is a very helpful overview of everything you need to be aware of as you begin your journey to build a new product!" Read more

"...I found the manufacturing chapter really helpful as I started figuring out how to choose a factory for my own product...." Read more

"...pivoted from software to hardware and this book was a good high level introduction...." Read more

"This is a great book that combines data and a lot of practical experience...." Read more

3 customers mention "Value for money"3 positive0 negative

Customers find the book worthwhile and essential reading. They also say it combines data and practical advice.

"This is a great book that combines data and a lot of practical experience...." Read more

"Worth Every Penny!..." Read more

"Essential Reading. Practical Advice..." Read more

Top reviews from the United States

Chris Woolfe
5.0 out of 5 stars Worth Every Penny!
Reviewed in the United States on July 28, 2023
Verified Purchase
It is a very helpful overview of everything you need to be aware of as you begin your journey to build a new product!
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Haytham E.
5.0 out of 5 stars I don't think there is a better book out there with a global view of how ...
Reviewed in the United States on April 19, 2016
Verified Purchase
There hasn't really been a book that covered much about the hardware scene for entrepreneurs, so this one caught my attention quickly. This book goes into considerable detail into the journey of bringing a hardware product to market, and covers lots of bases. I don't think there is a better book out there with a global view of how this gets done. I found the manufacturing chapter really helpful as I started figuring out how to choose a factory for my own product. It's also surprisingly up to date and relevant on a phenomenon that is very recent. Hardware is a beast, so getting help from experienced folks in the field is invaluable.
2 people found this helpful
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Mallory & Brett
4.0 out of 5 stars Good Intro to Hardware Startups
Reviewed in the United States on February 2, 2017
Verified Purchase
Our company pivoted from software to hardware and this book was a good high level introduction. Every single topic should be a book in it of itself, so this is just an intro.
2 people found this helpful
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Ramez Naam
5.0 out of 5 stars Essential Reading. Practical Advice
Reviewed in the United States on June 16, 2015
Verified Purchase
In an age when it's easier than ever to build a one-off device, the number of hardware kickstaters, startups, and fledgling business is booming. But there's still a wide gulf between building something once and achieving success. This is a book from three people with deep experience on how to span that gulf: How to build the right product, how to go from a prototype to manufacturing, how to find your customers, how to price, and generally how to go from a great idea to a successful business.

Highly recommended.
5 people found this helpful
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Joseph Born
5.0 out of 5 stars Very practical, thoughtful, worthwhile
Reviewed in the United States on September 19, 2015
Verified Purchase
This is a great book that combines data and a lot of practical experience. The authors have advised and analyzed a ton of successful (and unsuccessful) startups and they've distilled it into a ton of institutional knowledge. If you're doing (or even considering doing) a hardware startup, you'd be nuts not to take some hours out to get the benefit of their fast amount of research and experience, there are not more efficient ways to get a bit up the learning curve than by reading this book.
2 people found this helpful
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Austin
5.0 out of 5 stars Must read for any startup doing electronics / hardware.
Reviewed in the United States on August 22, 2018
Verified Purchase
Loved the section about accelerators, though some of them have already ceased to exist or have rebranded! Still, it teaches you what to look for in accelerators, not just their names. Same goes for the whole book, teaches you how to think as a hardware entrepreneur. Refreshing to get custom-tailored advice when most startup books only discuss SaaS
3 people found this helpful
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M. Parkin
4.0 out of 5 stars Good oid start
Reviewed in the United States on May 20, 2016
Verified Purchase
Lots of information on things you don't think about being when you are making something great.
Great reference to issues that will show up and how to address them.
One person found this helpful
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BK
4.0 out of 5 stars Great Way to Start
Reviewed in the United States on August 28, 2015
Verified Purchase
Well written, easy to read guide to planning your own embedded product based start-up.
One person found this helpful
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Top reviews from other countries

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Sabrina
5.0 out of 5 stars Grundlagenlektüre für jeden Hardware-Unternehmer
Reviewed in Germany on February 2, 2018
Verified Purchase
Wer ein Hardware-Unternehmen gründet oder übernimmt, sollte dieses Buch unbedingt lesen! Es vermitteln Wichtiges und gehört in jeder Grunderbibliothek insbesondere in die von denjenigen, wechle ein physisches Produkt realisieren.
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JOHN JEGEDE
5.0 out of 5 stars Five Stars
Reviewed in Canada on September 12, 2015
Verified Purchase
good and understanding book
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david simpson
5.0 out of 5 stars It's my bible
Reviewed in the United Kingdom on May 27, 2016
Verified Purchase
Superb book for anyone planning to start a hardware business. The book is easy to read and offers good practical advice
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Raja Santosh Panda
5.0 out of 5 stars Five Stars
Reviewed in India on January 12, 2016
Verified Purchase
It's a fantastic read, if you are planning to launch HW product of your own.
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Mr M Levinkind
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on July 28, 2017
Verified Purchase
Useful information adn very informative
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