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About Harlan Hammack
Harlan Hammack grew up in Southern California near the Hollywood/Burbank-Bob Hope airport. Harlan worked at Lockheed Aircraft for 10 years. He attended California State University, Northridge where he graduated with a degree in English.
Harlan moved to Atlanta in 1992 and also lived in Tampa and Orlando, Florida. He spent his early career as a Technical Writer and Instructional Developer. Harlan moved back to Atlanta in 1999 and began his career as an Organizational Change Management consultant. In 2003, Harlan established iB4e, a management consulting firm focusing on Organizational Change and Business Transformation.
Harlan is a Leadership Coach working with executives, entrepreneurs, and small business professionals. He is currently working on several books in the "A Pilot's Guide" series. When he's not writing or coaching, Harlan enjoys travel and adventure, including experiencing cultures and cuisines from around the world. You can find out more at www.ib4e-coaching.com.
You can’t simply put up a sign or a website and expect people to find you. You must be willing to go outside of your comfort zone by taking your talents and skills to the people and convincing them of your abilities.
With the internet and social media, you are no longer required to go town to town stumping for customers, but it’s essential that you find ways to differentiate yourself so that you stand out above your competitors and draw the customers to you.
In his second book, Harlan Hammack continues the analogy of flight and presents the inspiring stories of the early barnstormers to encourage entrepreneurs to grow their businesses by networking with other professionals, by getting their message out to their intended audience, and discovering ways to set themselves apart from their competition.