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Harnessing the Technicolor Rainbow: Color Design in the 1930s Paperback – Illustrated, November 1, 2007

by Scott Higgins (Author)

4.3 4 ratings

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Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world.

Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.

Print length

312 pages
Language

English
Publisher

University of Texas Press
Publication date

November 1, 2007
Dimensions

6 x 1 x 9 inches
ISBN-10

0292716281
ISBN-13

978-0292716285
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Editorial Reviews

Review

...an essential volume for anyone interested in how the use of color shapes the films that we make and see. ― American Cinematographer Magazine Published On: 2008-05-01

About the Author

Scott Higgins is Associate Professor of Film Studies at Wesleyan University in Middletown, Connecticut.

Product details

Publisher ‏ : ‎ University of Texas Press (November 1, 2007)
Language ‏ : ‎ English
Paperback ‏ : ‎ 312 pages
ISBN-10 ‏ : ‎ 0292716281
ISBN-13 ‏ : ‎ 978-0292716285
Item Weight ‏ : ‎ 1.25 pounds
Dimensions ‏ : ‎ 6 x 1 x 9 inches

Best Sellers Rank: #2,608,833 in Books (See Top 100 in Books)
- #705 in Movie Theory
- #6,036 in Movie History & Criticism
- #28,617 in Performing Arts (Books)

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Wayne E. Bretl

Details of interaction of technology with the art of color cinematography.

Reviewed in the United States on April 14, 2015

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One of the few references I've seen that relates the technical limits of the Technicolor process to its use - especially the low sensitivity and resulting problems in producing modeled lighting similar to monochrome technique.

One person found this helpful

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NYdirector

Dry stuff

Reviewed in the United States on June 25, 2014

Verified Purchase

This book is pretty difficult to get through. Its a lot of very dense description of historical movies photographed in Technicolor. The oddest thing is its a book about TECHNICOLOR and there's very few color pictures in the book. There are eight pages of small color pictures in the middle of the book but a majority of the photo examples are tiny and in black & white. The author did a lot of research and quote directors, critics and art directors but much of the book is personal opinion and overly cerebral analysis of movies. I was disappointed.

2 people found this helpful

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vionnet bias cut

Great History of Technicolor

Reviewed in the United States on August 9, 2013

Verified Purchase

Excellent book to learn about the history of technicolor. Wonderful resources for those who are interested in the history of color in film and how it was produced.

5 people found this helpful

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Shopsalot

EXCELLENT BOOK

Reviewed in the United States on January 29, 2012

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This book has been a huge help with a school project. We were unable to find in anywhere in a library. Price was right for us to purchase it for further use too.

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Harnessing the Technicolor Rainbow: Color Design in the 1930s Paperback – Illustrated, November 1, 2007

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