- Series: Harvard Business School Guide to Careers in Marketing
- Paperback: 88 pages
- Publisher: Harvard Business School Press (June 2000)
- Language: English
- ISBN-10: 1578513251
- ISBN-13: 978-1578513253
- Product Dimensions: 10.8 x 8.5 x 0.3 inches
- Shipping Weight: 9.9 ounces
- Average Customer Review: 2.6 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #5,447,765 in Books (See Top 100 in Books)
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The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) Paperback – June, 2000
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Beside the fact that they are only a few, the company profiles contain in general obvious and useless data which you would have no trouble finding on the corporations' web sites or in some magazines. Even worse, all the information was collected from internal sources. You can find some pretty detailed MBA job descriptions, but I doubt they are of much help - of course, the companies expect you to do about everything that has to be done in marketing.
The only useful part of the book are the last 4-6 pages which contain some marketing career resources (books, directories, associations, web sites).
If you are interested in this subject go for the vault.com and wetfeet.com guides.
While the interviews were insightful, they were almost all from MBAs in product management positions. Thus, the title is midleading, as it does not cover all the "Careers in Marketing" (hardly). The VGM Series book "Careers in Marketing" by Lila Stair, while it has its limitations too, would be a better resource.
Also, the interviews and company list (which took up most of the book) is most helpful only if you are coming from a top school. There are many potential companies not on the list, and few will happen to be in your geographic area. The people who were interviewed are in postions on high end of the scale in terms of stress and responsibility, which is certainly not going to be the target for everyone just completing their MBA.
I have found most of HBS Career Guides available at the local library. Unless you fit the narrow reader target, I would check this book out at the library rather than purchase it.