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Hatch!: Brainstorming Secrets of a Theme Park Designer Perfect Paperback – September 14, 2012
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About the Author
C. McNair Wilson is one of the leading voices for creativity in corporate and personal life. His clients run from Chick-fil-A to the Johns-Hopkins University Applied Physics Laboratory. At Disney Imagineering, he worked on design teams for five new theme parks and led the original concept group for the popular Tower of Terror (story inside). Later he designed projects at Universal Studios, Sony, Warner Bros. and continues to consult with more than twenty Disney divisions. His work has taken him to 49 states and over 39 countries. McNair live in baggage claim in a Colorado airport.
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Ever visited a Disney theme park? You’ve probably come across this one-time Imagineer’s brainstorming results and not even known it. If Happiest-Place-On-Earth-level creation doesn’t inspire you, I’m not sure what will.
But enough about the author's creds. What about the book itself?
I soon discovered that when reading Hatch!, how it's approached was key. McNair reminded me of the long-winded uncle we see once a year at Thanksgiving. Throughout my first read-through, I was like an old lady in an 80s fast food ad: Where’s the beef? Hatch! is filled with stories and anecdotes that require a little work to pull out the core. It wasn’t until I pulled back, relaxed, and accepted his playful style, that McNair’s levity and affable personality made his tangents (and sketches) a joy to read.
The first half of Hatch! focuses on the Seven Agreements of Creativity. They provide the rules of the road that keep unbridled creation front-and-center, until you can finally narrow down the menu of options to The One.
The second half is a smorgasbord of topics, including a fun section on doodling which illustrates (haha) how visual note-taking can be a boon to creative gold mining.
Also, it’s important to realize that while this book is focused on team and corporate brainstorming, many of the tips still apply to individual creation. I’m hoping McNair decides to write another book focused on solo artists.
The main takeaway? Have fun! Don’t be afraid of failure. When you’re being creative, there are no right or wrong answers, there are only lots of answers. The best part? Ideas don’t cost a penny. The critical thinking phase will take care of the rest, but until then, you need to give that inner child time to shine.
Some of us (*cough* turns head away awkwardly *cough*) start things and rarely finish them for fear of not meeting our own expectations (you tell yourself it’s what others expect, but I’m pretty sure (hoping) you’re the only one living in your head). Sometimes we don’t start at all, imagining all of the horrible things that could go wrong and all of the ridicule we’ll suffer for our stupid idea. That’s what McNair calls “Blocking” (Agreement #4) and we need to eliminate it when we’re trying to be creative. Don’t punish yourself before your idea is realized. Punish yourself afterwards for taking so long to get it (and by punish, I mean eat some ice cream).
If you can’t tell from the rest of my review or decided to skip it and just read the end, then let me make it easy for you: buy this book and put it to use in your life. Even if you think you're at the top of your creative game, I think you’ll be happy with the results McNair inspires.
McNair NEVER disappoints. Whether performing his one-man plays, leading brainstorming sessions, speaking and teaching at conferences and seminars, or writing this book, (which many of us have waited nearly 15 years for), there is NOBODY better at inspiring others to be more creative and brainstorm more outlandishly and effectively. PURCHASE IT TODAY!