Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Hatch Show Print: The History of a Great American Poster Shop Hardcover – March 1, 2001
There is a newer edition of this item:
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
From Publishers Weekly
Readers bleary and exhausted from the ceaseless hard sell of contemporary advertising will be refreshed and entertained by this loving and lavish look at a world of advertising that, if no less commercial, is certainly easier on the eye. Since 1879, when it was founded by the brothers for which it is named, Nashville's Hatch Show Print Shop has produced using handcrafted letterpress methods clearly explained in the text an astounding variety of posters and ephemera advertising everything from trailers to state fairs, wrestling matches to circuses, Roberto Duran to Dwight D. Eisenhower. But most of the work reproduced here in 190 lush color and b&w illustrations is devoted to announcements of musical events (unsurprising, given the shop's location), from Hank Williams to Bo Diddley, Emmylou Harris to Buddy Guy. Visual highlights include a strikingly vivid full-page portrait of Roy Acuff, trailer ads with the iconic immediacy of early Warhol and an ad for pure sausage that practically smokes off the page. Interwoven as well with the authors' engaging oral history (Sherraden and Horvath help to run the shop) are such tidbits as business letters from Bessie Smith and Col. Tom Parker, but the bulk of the book is rightly given to reproducing the posters that so powerfully evoke the music and Nashville itself. (May 17)Forecast: After changes of hands beginning in the 1950s, the still operational Hatch was donated to the Country Music Hall of Fame in 1992. The book's pub date coincides with the opening of the CMHF's new, $37-million museum complex. Chronicle continues to solidify its position in packaging primary-source curios for popular consumption, from recent huge-scale projects like The Beatles Anthology to The Good Citizen's Handbook, a compilation of mid-20th-century government handbooks and pamphlets.
Copyright 2001 Cahners Business Information, Inc.
Nashville's Hatch Show Print began churning out posters in 1879, when Charles and Herbert Hatch, sons of printer William T. Hatch, took their first job--a handbill advertising celebrity preacher Henry Ward Beecher. With woodblocks and metal type, the brothers developed a distinctive style and soon took on vaudeville acts, minstrel shows, and the budding motion-picture industry as clients. It wasn't until the Grand Ole Opry began broadcasting a few blocks north of the shop, however, that business really took off. Now owned by the Country Music Hall of Fame and Museum, the shop, while continuing to make its mark for poster making, does a good business reprinting classic posters of Roy Acuff, Bill Monroe, Johnny Cash, and others. This handsome volume, written in part by current manager Jim Sherraden, surveys Hatch Show Print's ups and downs and relays a number of amusing anecdotes, but its real strength is its glorious gallery of wonderfully evocative posters. Benjamin Segedin
Copyright © American Library Association. All rights reserved