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Have Fork Will Travel: A Practical Handbook for Food & Drink Tourism Professionals Paperback – January 22, 2014
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About the Author
Erik Wolf is recognized internationally as the founder of the world’s food tourism industry. His career has included time with leading travel industry brands like Walt Disney, Travelocity, Royal Caribbean, Marriott and American Express. He is a popular speaker in the USA and abroad, and is considered as the go-to food tourism resource for media world-wide, including CNN, the BBC, the Wall Street Journal, Newsweek, Forbes, PeterGreenberg.com, Arirang Korea, and many more. Erik also advises to UNESCO’s Creative Cities Network gastronomy program. Erik holds a B.A. in languages from the University of Virginia and an M.A. in Travel Marketing and International Communication from The American University in Washington, D.C. For Erik, food and drink are the best ways to communicate and connect with local people. A command of several languages has helped him navigate through dozens of countries. Erik has also lived in Australia, Denmark, New Zealand, Singapore and South Africa. The more Erik traveled, the more he realized that many destinations have wonderful but untold stories in the form of truly unique food and beverage experiences. Erik enjoys recommending unusual and remarkable food and beverages experiences from obscure lands. Don’t ever let him loose in a grocery store in another country – you won’t see him for hours.
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Consider FORK as your guidebook through a worldwide maze of food stuff and ideas to spark business. If you'e running any sort of food concept and need some influence and why it will or won't work and how, this is a well-spent $70 bucks. On the "meh" side, it would serve better as an e-edition due to its hefty size.