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Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster-in Just Two Weeks Hardcover – April 4, 2017
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From the Publisher
About Dave Asprey
Dave Asprey is founder and CEO of Bulletproof, the world’s first human performance and nutrition company. Dave is a Silicon Valley investor and technology entrepreneur who spent two decades to hack his own biology. Dave is the creator of Bulletproof Coffee, host of the #1 health podcast Bulletproof Radio, and author of the New York Times bestselling book, The Bulletproof Diet. Dave is also the founder of 40 Years of Zen, a $2.5 million brain training and cognitive performance facility and host of the largest biohacking conference in the world.
What People are Saying?
The small choices we make every day—from the food on our plates to the lightbulbs in our homes—have a major impact on our mental performance. In Head Strong, Dave Asprey offers a program based on cutting-edge brain science. Highly recommended!
Steven Masley -
MD, FAHA, FACN, FAAFP, CNS, best-selling author of The 30-Day Heart Tune-Up and Smart Fat.
Pere H. Diamandis
“Head Strong is a powerfully important book. Dave Asprey knows what it is like to suffer, but also how to take thoughtful action to heal and protect the most important part of humans: our brains. I highly recommend it.” (Daniel Amen, MD Founder, Amen Clinics and author of Change Your Brain, Change Your Life and co-author of The Brain Warrior's Way Daniel Amen, MD Founder, Amen Clinics and author of Change Your Brain, Change Your Life and co-author of The Brain Warrior')
“Dave Asprey has masterfully utilized leading edge neuroscience as well as his extensive personal experience to create a user-friendly guide that will clearly fulfill its promise to protect, restore, and enhance brain function. Head Strong is a tour de force.” (David Perlmutter, MD, FACN, ABIHM, author of #1 New York Times bestseller, Grain Brain, and The Grain Brain Whole Life Plan)
“The small choices we make every day have a major impact on our mental performance. Head Strong offers a program that shows readers how to enjoy enhanced focus, better moods, and more energy. Highly recommended!” (Steven Masley, MD, FAHA, FACN, FAAFP, CNS, best-selling author of The 30-Day Heart Tune-Up and Smart Fat)
“Your brain is the most valuable resource you have. Dave Asprey’s Head Strong program is full of simple tools to help you unlock the mental speed and energy of a modern day superhero. If you want to upgrade your performance, this book is a must read.” (Jim Kwik, Celebrity Memory Coach, CEO of Kwik Learning & SuperheroYou)
“Over the next decade, we will learn to extend the human lifespan 30-plus years. Mitochondrial health is fundamental to that goal. Head Strong is a comprehensive roadmap for maximizing brainpower and maintaining a strong, sharp, and resilient mind.” (Peter H. Diamandis, MD, New York Times Bestselling Author of Abundance and Bold; Co-Founder, Human Longevity, Inc., XPRIZE & Singularity University)
From the Back Cover
Bulletproof Means Smarter, Faster, Happier. . . .
From the bestselling author and creator of BulletproofTM Coffee comes a revolutionary plan to upgrade your brainpower—in two weeks or less.
For the last decade, Silicon Valley entrepreneur Dave Asprey has worked with world-renowned doctors and scientists to uncover the latest, most innovative methods for enhancing mental and physical performance by taking control of his own biology—a process known as “biohacking.” In his first book, The Bulletproof Diet, Asprey shared his biohacking tips for creating a better body. Now, in Head Strong, Asprey shows readers how to biohack their way to a smarter, faster, sharper brain—in two weeks or less.
Ask yourself: How would your life and health improve if your mind were working at its full potential? You’d be able—possibly for the first time in your life—to do more in less time. Instead of experiencing fatigue, lack of focus, forgetfulness, and food cravings on a daily
basis, you would enjoy sustained energy, productivity, and mental clarity. You’d be able to accomplish even the most difficult tasks with ease and feel confident about everything you do. And instead of getting older, you’d just get better.
In Head Strong, Asprey shows that all of this—and more—is possible. Following his program, which combines the latest insights from neuroscience with a hacker-inspired focus on fast results, you will learn how to take your mental performance to the next level. The Head Strong program will help you
- Supercharge the cellular powerhouses of your brain, the mitochondria, to enhance energy and enhance mental focus
- Power your brain with the nutrients it needs to perform at its best all day long
- Eliminate toxins and other sources of brain “kryptonite” that slow you down
- Reverse inflammation to perform better right now and stay sharp well into your golden years
- Promote neuron growth to enhance your brain’s processing speed and hot-wire you for success
A better brain—and a happier, more productive life—is within reach. It’s time to get Head Strong.
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The book covers many 'hacks' to ensure mitochondria are performing to their peak levels. Like many, I do experience brain fog quite a bit, and do feel tired longer than I used to. My hopes for the book was to change either my lifestyle or eating habits enough to get this energy back.
Many of the hacks in the book have proven merits. Avoid blue light when going to sleep, ensure you're eating enough good fats. Use MCT oil instead of regular coconut oil. Eat grass-fed beef, instead of grain-fed or hormones. Somewhat common knowledge, but still good info.
The near excessive push of 'upgraded' products. While the author clearly admits this book promotes his own ingredients, it is nearly impossible to follow the prescribed plan without at least purchasing some of these rather expensive products.
Is there any evidence that any of these 'upgraded' products, sold at a premium, are that much better than anything else? Let's look at Bulletproof Coffee, a key topic of the book, and one that is mentioned 29 different times in various areas of the book. Bulletproof Coffee claims to absent of certain mold, which creates mycotoxins. This mold is apparently responsible for not just the bitter properties of coffee, but seriously damaging your mitochondria causing significant depletion of energy levels.
The coffee industry has solved the mold problem decades ago through the process of wet processing coffee. Throughout the book, the author attempts to discredit the process, indicating it's not enough and still leaves traces of mould. However, studies comparing BulletProof coffee to a random selection of 3 other bags indicated no significant toxic mold amount was present. Digging a bit further, I ran into Joe Rogan's follow up questions after his original interview with the author, which still remain unanswered:
- Why is Bulletproof Coffee's process a secret, when the coffee industry publishes a well known technique to prevent mold?
- Why is there no 'packaged on date' on the coffee? This is a big red flag when it comes to food, especially coffee
- Since coffee is given an industry rating out of 100 for quality that factors in mytotoxin levels, why does up to 70% of coffee claimed to be full of mytotoxins, end up get a high grade?
Don't take my word for it, I'm not a toxicologist and I don't even drink coffee every day. I'd encourage you to look up pubmed and published articles by researchers with doctorates who do this daily for a living and have debunked this myth of mould levels in coffee causing a drop in energy levels. There is quite a good thorough debunking of the concepts in Gizmodo (yes, the tech magazine), that does a good job of summarizing the studies in one location. These far outweigh the claims of one entrepreneur of ideas who have no medical or scientific background to validate this significant claim.
Since the questions were unanswered, I took the liberty to research the author a bit more to find out if he had any response, and found some interesting facts. What is not revealed in this particular book (but in his blog) is Asprey's secret source for the amazing energy he gets - Adrafinil and/or Modafinil (wakefulness drug and schedule IV controlled substance), and Testosterone injections (essentially a beginner dose of steroids). I'd guess these two methods could temporarily override anything draining you of energy, possibly even drinking coffee with beans with visible mold growing on them. While Asprey may indeed have superhuman energy levels, this should be disclosed in this book as well. The author claims that the diet claimed in the book is so effective that it replaced the need for a Modafinil, a drug I can tell you from experience is quite potent, and certainly cannot be replicated by diet alone.
In summary, this particular book boils down to selling products at a very high markup, sprinkled with established truths to make the entire regime more believable. Despite several valid ideas, the proposed lifestyle is not only extremely hard to follow and expensive, but can be outright detrimental. Bulletproof coffee itself has 460 calories. That's not bad for breakfast, but if you're hungry at lunch, you're meant to eat as much healthy fats as you need to feel full. This is a fasttrack route to obesity, as your body cannot possibly expend all of that energy at that rate, and will store it as fat. Other ideas such as ensuring you carry a bottle of activated charcoal tablets handy any time you think you're eating mitochondria-toxic food is not only unpractical, it leaves the question if this is yet another common product to be sold at a premium price with the Bulletproof label.
I follow Dave Asprey pretty regularly on the Internet but there was quite a bit of information in this book that I hadn't read in such detail before.
I'm especially grateful that Dave included a long section on toxic mold issues in the book. It does seem like it is going to be difficult (likely impossible) for people to make much progress toward wellness if they are living in a problematic mold exposure, and so making sure that things are okay with regard to that is a good first step for everyone.
(Dave's movie "Moldy" is a good starting point for those interested in the topic of toxic mold.)
Once people are sure that they are not currently in an exposure (or have gotten out of exposure), this book has some excellent ideas for further healing.
Thanks to Dave for writing it!
Lisa Petrison, Ph.D.
Paradigm Change/Mold Avoiders
So, if your idea of science is one man studying himself for general answers and some book material, you'll enjoy this. Or, if you enjoy someone claiming that HIS pricey coffee, HIS pricey oil, and HIS pricey collagen are something special and something YOU need, you'll respond better than I to his non-stop advertisements for himself.
In my view, there is nothing to see here. Just another probably-false prophet with a bit of a following and a perhaps-large wad of cash: modern day snake oil salesmanship.
Top international reviews
This pretty much pulls together everything you need to know about laying the foundation for energetic living.
An outstanding book from the CEO of Bulletproof (coffee etc)
So much is covered it’s worth a re read of the notes I took.
I sincerely wish I’d had this info 35 years ago :-(
This isn't just a program it's a (potential) lifestyle.
Real game changer, THANKS DAVE!!