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About Heidi Thorne
Hi! I'm Dr. Heidi Thorne, MBA/DBA, a business nonfiction author, coloring book creator, and self publishing advocate.
I spent over 25 years in sales, advertising, and publishing, including 15 years as a trade newspaper editor and advertising director, and 17 years as a promotional products distributor.
Connect with me!
Podcast: The Heidi Thorne Show (on Amazon Music)
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Titles By Heidi Thorne
What you'll discover are the types of speaking opportunities that are out there, along with suggestions for handling challenging situations before, during, and after your presentations that can eat up your time, energy, and money. Here's a preview of what's discussed:
* Who hires public speakers?
* Why you don't want to be a "professional" speaker.
* What should you talk about?
* Does public speaking help you sell books? And can your book help you get speaking gigs?
* How many sales leads can you really get from public speaking?
* How to evaluate public speaking opportunities.
* Dealing with unwanted post-presentation consultation requests.
* 20 questions to ask your event host or organizer.
This book is written by business speaker, author, and blogger, Dr. Heidi Thorne, MBA/DBA, who has over 25 years in sales, marketing, advertising, and publishing. You'll learn from her real world insight and experience from speaking to small business and association audiences throughout her career.
If you've been curious about what it's really like to speak to promote yourself and your business, click the Buy button now!
Dr. Heidi Thorne is an author and business speaker with over 25 years experience in sales, marketing and advertising and taught at the college level for five years. Learn more about Heidi at HeidiThorne.com.
* Types of Networking Opportunities to Consider
* How to Give and Get Better Referrals
* Using Business Cards
* Measuring Your Networking Success
Curves, colors, contrast and surfaces can affect the way a QR code prints. But how do you know what will work and what won’t? In this book on how to print QR codes, we’ll discuss the entire process of printing these checkboard looking barcodes including:
* How to Create QR Codes for Printing
* 4 Dos and Don’ts for QR Code Artwork
* 4 Ways to Measure Effectiveness with QR Tracking
* Success Tips for Color, Contrast and Curves
* 12 Promotional Products that Should Never be Used with QR Codes
* The QR Code Printing Checklist
* NFC Tags versus QR Codes: Which is Better?
* How to Print QR Codes on T Shirts
But where and how do you start building your author network? I’ll answer this burning question for you by sharing what I’ve experienced and observed.
Though all authors will benefit from the book, self published authors who are responsible for their book's marketing will find it especially helpful. Here's just some of what you'll discover:
* Why both introvert and extrovert authors can struggle with networking.
* Handling the challenges of networking when you use a pen name.
* Types of networking groups to consider.
* Creating a 15-second "elevator pitch" script for you and your book.
* How to keep face-to-face introductions and conversations from getting weird and awkward.
* When and how you should--and shouldn't!--sell your book while networking.
* Basic author networking tools.
* Evaluating public speaking opportunities.
* Using social media for building your fan base.
* The one group of potential fans that authors mistakenly ignore.
Dr. Heidi Thorne, MBA/DBA, is a nonfiction book editor and author. Prior to pursuing her writing career, she was a trade newspaper editor for over 15 years, taught at the college level for five years, and had a long career in sales and advertising. In her books, blog, and online resources, she shares her publishing and marketing experience to help authors avoid embarrassing and expensive mistakes when self publishing.
* Why don’t people accept my creative work?
* My creative path isn’t going as I had hoped or planned.
* Why am I struggling with my creativity?
* My creative work is horrible. Just look at all these other talented people!
* I’m getting no joy out of being creative anymore.
* I feel like I’m working hard creatively, and getting nothing from it.
* I just can’t seem to get creative work done.
* All the demands of my life, including the financial ones, are cramping my creativity.
* Shouldn’t I be getting paid more for my creative work?
If you have, then this book is for you.
We tend to think of creativity as a totally personal internal game. It’s not. And we don’t give enough credence to the external forces that influence our creative lives.
You’ll find this very different from other books on creativity that offer impractical or cliche creativity tips such as brainstorming, getting out in nature, or learning to meditate. Sure, those kinds of things are amazing activities, and if they work for improving your creativity, great. But I’ve always found if I have to force myself to do them to spur creativity, I feel awkward, anxious, and definitely not creative. Then I go back to being who I really am.
I will not be talking about how to be creative or more creative. But I will be talking about change, culture, choices, comparison, and your capabilities. My hope in writing this book is that you will discover, accept, and manage the internal and external factors that affect your creativity so that you can fulfill your creative destiny.
Annoyed by the outrageous “you can do it, too” promises of making big money from books that litter the Internet, Heidi knew it was time to show budding authors what they could really face on the self publishing path. She also knew that there were many frustrated self published authors who were looking for explanations as to why they were struggling. So wherever you are on your journey, you’ll discover:
* Defining what "making money" means for you.
* What self published authors really make.
* How to estimate how many people will initially buy your book.
* Why it's so hard to sell self published books (or any books!)
* Does your choice of self publishing platform affect your income?
* Why printing and selling your book on your own isn't a good idea.
* Why your book covers isn't a "big" deal.
* What ISBN numbers are and how they can affect your book's sales.
* How self publishing could cost you your life savings.
* Understanding the difference between book "advertising" and "promotion."
* Learn where and how books are marketed and sold.
* Using social media and social media advertising for books.
* An alternative to investing in a domain name and website for your book.
* Getting more visibility for your book on Amazon.
* Book advertising and promotions available on Amazon.
* What self published authors really want besides money.
* "Best seller" games you shouldn't play and won't win.
Drawing on her decades of experience in selling, advertising and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.
Heidi is the author of over 20 books and eBooks on self publishing and marketing topics. She has over 25 years experience in sales, advertising, and publishing, including over 15 years as editor and regional advertising director for a trade newspaper. In addition to her own publishing pursuits, she helps nonfiction authors avoid embarrassing and expensive self publishing mistakes with her editing services. Learn more about Heidi Thorne on her Amazon author page or her website at HeidiThorne.com.