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Help! My Facebook Ads Suck: Second Edition (Help! I'm an Author 1) Kindle Edition
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- ASIN : B07YN78GC4
- Publisher : The Wooden Pen Press; 2nd edition (December 5, 2019)
- Publication date : December 5, 2019
- Language : English
- File size : 26652 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 185 pages
- Lending : Enabled
- Best Sellers Rank: #289,284 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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I do think the genre affects the metrics and cpc...so don't expect the numbers to be totally the same.
I also build my genre pages differently and the boost ROI is crazy good...effective boosts are all about how you build your page (as well as genre).
Lastly, there's no info on how to avoid the 'penalty flags' on Facebook. Mid 2018, FB apparently decided everyone was a Russian bot and closed author accounts left and right. Their AI now has a hair trigger and if you haven't run a lot of ads, you'll trip the AI either because of your ad content (you don't know what's a no-no) or because FB is being more cautious since they don't 'know' you yet. If you haven't run ads yet, be careful.
Still, this book is a cost effective leg up. It's great to see such high quality information available. I came up when there wasn't anything. No books. No classes. It took forever to sort out what worked.
While it provided a lot of helpful info, it didn't cover lots of basics, like some accounts being unable to pay per click until FB deems them 'safe'. Had to spend a full day hunting for info on the internet until I found a workaround. But in that case, FB forces me to set a $13 dollar daily budget.
It would've been nice to get a heads up on the interface difference on FB itself and ad manager. The long headlines and descriptions are all cut off on mobile (and that's 90% of impressions), so the examples in the book aren't helpful. Lots of small things like that.
Just keep in mind, if you've never run FB ads before, you will need more than this book.
So the one spreadsheet I need to make sure that everything else I do in the book is working, can't be found. And their alternative is a paid website service. Their own website doesn't have a resources tab and there are no links posted at the end of the book.
I'm sure that there's lots of great information in this book and I would love to be able to use it. Instead my $10 purchase of the paperback is fairly useless because the authors couldn't be bothered to properly format their book.
It should be noted that the two times they request donations (front and back matter), the link is fully typed out for my convenience.
The information in this book has helped me immensely with crafting ads, running them successfully, knowing what metrics to loook for, when to tweak, when to leave alone, and when to kick an ad to the curb.
If you are new at facebook ads I highly recommend this book it’s a game changer!!
What I liked most about this book were the clear explanations and systematic approach of the author, especially when deciding on whether an ad was working or not. It's a book I'll keep dipping into, even more so than the videos related to a FB course I took sometime ago. Needless to say, there were one or two things I disagreed with, but that aside, this is an excellent book.