Changing the world, one letter at a time…
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more
95 minutes of bonus interviews English and German subtitles
Blissful..it sharpens your eye...and makes connections between art and life. -- Chicago Tribune
Helvetica is truly a work of art. -- Austin Chronicle
One of the wittiest, most diligently researched, slyly untelligent and quietly captivating documentaries of the year. -- Time Out London
Provocative. -- NY Times
Viewers are in for an exclamation point of joy from such a well designed doc. "A -" --Entertainment Weekly
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My other complain is how some of the musical/visual montages seem to drag on a little too long.
But after viewing this movie I definitely have more appreciation for fonts. I am looking at words and letter and design differently than I had been before. So the movie was well worth the time and I came away with some valuable inside and knowledge.
The only downside is that it could probably have cut 15-20 min without losing anything.