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An intelligent study of a typeface
on November 4, 2016
An intelligent documentary taking something that we take for granted, a typeface, and showing its cultural significance. It also provides interesting commentary on modern and postmodern design conventions and how they have changed over the past few decades. This documentary shows Helvetica from multiple view points. To some, it's the peak of perfection in typefaces. To others, it's boring and sterile. Yet others find that despite its association with corporations and standardization, it can be co-opted to new uses.
Helvetica shows us that we should take nothing we see from day to day for granted. Even the words that may cross our field of vision for only a few seconds.