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Helvetica: Homage to a Typeface 2nd ed. Edition
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Top Customer Reviews
Apart from the perforations I thought this was a handsome little book and homage in the title is very apt. Helvetica is probably the world's number one communication choice, it works just as well on a municipal sign or a new baby announcement. Before it gained a monopoly each nation seemed to have its own jobbing type, Franklin Gothic in America, Gill Sans in England or Antique Olive in France, for instance but the super clean lines of Helvetica (and computer typesetting) meant it was no contest for all the others.
The author mentions the uniqueness of Swiss design in the Fifties partly because the top designers always used the same typeface, the stunning Akzidenz Grotesk, which fitted into their rather austere but elegant graphic solutions even though it only had two weights, Medium and Bold. Who needs italic, extended, condensed, extra black and the other weights to communicate efficiently? The rest of the world for a start. From the late Fifties Swiss designed Helvetica spread across the globe and you'll see from the hundreds of examples in these pages some wonderful design solutions, especially the two hundred plus logos that use the face in all sorts of variations. As a typeface there are probably a few dozen Helvetica weights now available.Read more ›
The binding is absolutely horrendous. I'm not referring to the imaginative use of perforation, either. The binding completely fell apart after flipping through it once. The pages are not folded and stitched and only held in with apparently inadequate adhesive. I am now the proud owner of a nice stack of loose paper.
Due to the fact that the reader is expected to separate the perforated edges- the book becomes non-refundable.
So, although I wish I could recommend this little book due to content I strongly advise that you not purchase it.
Again, and as always, Helvetica didn't speak just for itself here. At least, it also spoke of Graphic Design as a discipline. Wonderful, brilliant and impressive; both the book and the typeface.
Most Recent Customer Reviews
This is a gift for a friend, but I had it sent to me. It arrived in perfect conditionPublished 16 months ago by Luna4
It's the pocket book every designer has to have it in their studio.
Anyway, I think the larger edition is better.
I love this book. Although i has a poor binding and it's kinda small ( i expected bigger book) i really love it. It has a lot of pictures with usage of helvetica.Published on January 21, 2010 by Khrystyna