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Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider.
This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM.
The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com.
This book will help guide you through a variety of perspectives that businesses often miss when it comes to user adoption. Find the link between user adoption and business success.
Where is your business without users? What happens if those users stop using your product or service? That situation rarely looks good. Why is it so overlooked?
Businesses are very focused on the bottom line. Technology folks are very focused on the technology. Sales folks are very focused on closing the sale. Who is focused on the user adoption of a major product or service in your organization?
User adoption is the process where a person accepts and continues to use a product or service that solves their challenge more easily, more efficiently and/or more effectively than before.
We will explore how to improve user adoption through a series of audio interviews with perspectives from either the admin, buyer, champion, chooser, consultant, creator, engineer, facilitator, gatekeeper, implementer, influencer, leader, manager, owner, seller, sponsor, stakeholder, and of course, the end user. Which role do you play in user adoption in your case?
Whether you want to improve user adoption in your own company or another company, whether you work for a business with 1 to 200,000 employees, whether you offer a product or service, whether you are involved in technology or not, whether you want to improve your ROI on products/services, and whether you want to grow your business with existing users or new users, there is something in this book for you.
User adoption often involves asking, building trust, customer success, listening, ongoing support, problem-solving, training, user engagement, user experience, user retention and a whole lot more.
With the advent of increasingly more accurate machines that can keyword thousands of images in a less than a minute, we will explore how far along machine generated keywording has come since it is no longer science fiction.
Looking for practical advice about image recognition and keywording services? This book started as a project to answer some common questions asked because these answers were not readily available. We will compare human generated keywording and machine generated keywording. The interviews from this book are conducted with people who are deeply involved in this field. We develop simple answers to complex problems so you can better understand them.
This book is not a manual on how to apply keywords nor tags.
If you are interested in Kickstarter or crowdfunding, we invite you to read and explore this insider's views on successful projects from their creators who reached their goals.