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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Hardcover – February 6, 2001

4.4 out of 5 stars 36 customer reviews

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Product details

  • Hardcover: 400 pages
  • Publisher: McGraw-Hill Education; 1st edition (February 6, 2001)
  • Language: English
  • ISBN-10: 0071364153
  • ISBN-13: 978-0071364157
  • Product Dimensions: 6.6 x 1.4 x 9.2 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars 36 customer reviews
  • Amazon Best Sellers Rank: #61,127 in Books (See Top 100 in Books)
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