- Series: Adweek Magazine Series (Book 5)
- Paperback: 272 pages
- Publisher: Wiley; 1 edition (March 3, 1998)
- Language: English
- ISBN-10: 0471293393
- ISBN-13: 978-0471293392
- Product Dimensions: 6 x 0.7 x 9.1 inches
- Shipping Weight: 13.6 ounces
- Average Customer Review: 93 customer reviews
- Amazon Best Sellers Rank: #1,585,816 in Books (See Top 100 in Books)
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"Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series) 1st Edition
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There is a newer edition of this item:
"Rebound" by Kwame Alexander
Don't miss best-selling author Kwame Alexander's "Rebound," a new companion novel to his Newbery Award-winner, "The Crossover," illustrated with striking graphic novel panels. Learn more
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"Overall, if you want to get into doing banner ads, this book makes a great read…I feel like a better ad designer now that I’ve read it!" (TamsPalm blog, September 2006) --This text refers to an out of print or unavailable edition of this title.
From the Publisher
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
Top customer reviews
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Amazing! I can't believe how right they were. It gave me such a better understanding of what I should be doing and in such a humorous way that it didn't feel like I was reading a textbook, it felt like I was having a casual conversation with a hilarious, experienced professional. Quick read.
I highly recommend this book, it gives you the facts straight out in a way that's not only educational but extremely entertaining. If you're looking for a book to get insight into this exciting world, get this one and then if you don't like it, check out one of the million books he recommends at the end of the book.
Buy it. Enjoy! :-)
This is a must for anyone who starting a career in creative advertising, marketing executives, technical writers, and product marketing managers. This book helps bridge the gap between Ogilvy and Bernbach's era with today and set the stage for sophisticated advertising. This will definitely help you get an ad in Communication Arts. Creatives like to use this as their sounding board and bible. So this also a good read if you want to speak their language.
However, the type of ads showcased are typically branding ads not product or direct response ads.
We wouldn't we all like to work on those ads. What is left out is the amount of ad investment needed to see any ROI on branding ads. Just look at Nike's ad budget.
Unless, you have a great product or gobs of money, mind share typically takes a long time to create.
The next edition should really dig deeper and reconcile when Brand Advertising is a bad idea.
Just ask Burger King and their experience with the Martin Agency, which used to be regarded as the holy grail for this kind of stuff.
Be prepared to laugh and learn. Whipple's as entertaining as it is informative. I found myself laughing out loud as I jotted down keypoints, re-reading Whipple, digesting the information and reading it again.
I can't say enough great things about this book. If you are starting out in copywriting or advertising and you only buy one book, make it this one. This book stays on my desk. I can't say that about some of the other advertising books I've picked up. 5 Stars!
Most recent customer reviews
Great for designers and marketers alike. Sometimes success is hard to kill.Read more