- Series: Adweek Magazine Series (Book 5)
- Paperback: 272 pages
- Publisher: Wiley; 1 edition (March 3, 1998)
- Language: English
- ISBN-10: 0471293393
- ISBN-13: 978-0471293392
- Product Dimensions: 6 x 0.7 x 9.1 inches
- Shipping Weight: 13.6 ounces (View shipping rates and policies)
- Average Customer Review: 92 customer reviews
- Amazon Best Sellers Rank: #1,572,221 in Books (See Top 100 in Books)
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Adweek Magazine Series) 1st Edition
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From the Publisher
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
From the Back Cover
What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising?
It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.
"Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers—and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession." —Lee Clow, Chairman, TBWA Chiat/Day, Chief Creative Officer, Worldwide
"Luke Sullivan knows the business and writes about it with . . . gentle wit and insight." —Dan G. Wieden, Wieden & Kennedy
"The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it." —Tim Delaney, Leagas-Delaney, London
"In an advertising world filled with glib, fast-talking 'experts' more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads." —Tom McElligott, co-founder, Fallon McElligott
Top customer reviews
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Amazing! I can't believe how right they were. It gave me such a better understanding of what I should be doing and in such a humorous way that it didn't feel like I was reading a textbook, it felt like I was having a casual conversation with a hilarious, experienced professional. Quick read.
I highly recommend this book, it gives you the facts straight out in a way that's not only educational but extremely entertaining. If you're looking for a book to get insight into this exciting world, get this one and then if you don't like it, check out one of the million books he recommends at the end of the book.
Buy it. Enjoy! :-)
Be prepared to laugh and learn. Whipple's as entertaining as it is informative. I found myself laughing out loud as I jotted down keypoints, re-reading Whipple, digesting the information and reading it again.
I can't say enough great things about this book. If you are starting out in copywriting or advertising and you only buy one book, make it this one. This book stays on my desk. I can't say that about some of the other advertising books I've picked up. 5 Stars!
Most recent customer reviews
Great for designers and marketers alike. Sometimes success is hard to kill.Read more