Kindle Price: $9.99

Save $7.01 (41%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives by [Vedantam, Shankar]
Audible Sample
Playing...
Loading...
Paused
Kindle App Ad

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives Kindle Edition

4.2 out of 5 stars 136 customer reviews

See all 8 formats and editions Hide other formats and editions
Price
New from Used from
Kindle Book
$9.99

Length: 290 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $7.99 when you buy the Kindle book.
Available

Best Books of the Year
See the Best Books of 2017
Looking for something great to read? Browse our editors' picks for the best books of the year in fiction, nonfiction, mysteries, children's books, and much more.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From Publishers Weekly

Washington Post science journalist Vedantam theorizes that there's a hidden world in our heads filled with unconscious biases, often small, hidden errors in thinking that manipulate our attitudes and actions without our knowing it. Autonomy is a myth, he says, because knowledge and rational intention are not responsible for our choices. This thesis is not news— since Freud, psychologists have taken the unconscious into account—but Vedanta argues that if we are influenced sometimes, then why not all the time, whether we're launching a romance or a genocide. This is a frightening leap in logic. In anecdotal, journalistic prose, we learn that, through bias, rape victims can misidentify their attacker; people are more honest even with just a subtle indication that they are being watched; polite behavior has to do with the frontotemporal lobes rather than with how one was raised; and that we can be unconsciously racist and sexist. Though drawing on the latest psychological research, Vedantam's conclusions are either trite or unconvincing. (Jan. 19)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

A Washington Post science writer, Vedantam explores the findings of social psychologists about unconscious bias. Recounting people’s stories, he grips attention immediately. Introducing a rape victim whose mistake in identifying her assailant was revealed by DNA evidence that exonerated him, Vedantam establishes his theme of how people get things wrong (in the crime-and-punishment category, he adds death-penalty cases involving possible misidentification) or behave seemingly irrationally. After each individual story, the author repairs to relevant psychological studies. To Vedantam, the studies reveal that subtle biases unconsciously coexist alongside people’s conscious convictions that they are free of prejudice. He cites examples such as Senator George Allen, whose racial remark ended his career; the electorate’s perception of candidate Barack Obama; and the sexual discrimination case of Lilly Ledbetter. Branching into other arenas, such as crowd behavior during crisis situations and the minds of suicide bombers, Vedantam highlights a mental battle of which, he wants his readers to learn, they are largely unaware. This work has strong appeal for the psychology audience. --Gilbert Taylor

Product details

  • File Size: 2357 KB
  • Print Length: 290 pages
  • Publisher: Spiegel & Grau (December 22, 2009)
  • Publication Date: January 19, 2010
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B0031M7T1C
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #167,255 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Medical Books
3.6 out of 5 stars
3.6 out of 5 stars
Psychology
3.8 out of 5 stars
3.8 out of 5 stars
Medicine & Nursing Books
3.6 out of 5 stars
3.6 out of 5 stars

Top customer reviews

on August 29, 2016
Format: Paperback|Verified Purchase
5 helpful votes
6 helpful votes
|
on October 29, 2017
Format: Paperback|Verified Purchase
1 helpful vote
|
on September 8, 2016
Format: Kindle Edition|Verified Purchase
2 helpful votes
3 helpful votes
|
on October 19, 2017
Format: Kindle Edition|Verified Purchase
1 helpful vote
|
on September 7, 2016
Format: Kindle Edition|Verified Purchase
1 helpful vote
2 helpful votes
|
on August 17, 2017
Format: Kindle Edition|Verified Purchase
1 helpful vote
|
on July 31, 2017
Format: Kindle Edition|Verified Purchase
1 helpful vote
|
on May 1, 2014
Format: Kindle Edition|Verified Purchase
1 helpful vote
|

Set up an Amazon Giveaway

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives