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The Hidden Messages in Water Paperback – Illustrated, September 20, 2005
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This book has the potential to profoundly transform your world view. Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.
- Print length159 pages
- LanguageEnglish
- PublisherAtria Books
- Publication dateSeptember 20, 2005
- Dimensions5 x 0.5 x 7.5 inches
- ISBN-109780743289801
- ISBN-13978-0743289801
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Editorial Reviews
Review
—Caroline M. Myss, author of Sacred Contracts and Anatomy of the Spirit
As with Galileo, Newton, and Einstein, Dr. Emoto's clear vision helps us see ourselves and our universe differently. Science and spirit unite, resulting in a profound and undeniable quantum leap in how we view our world, and how we can reclaim our health and create peace.
—Marcus Laux, ND, editor, Naturally Well Today
Dr. Emoto's work with water beautifully illustrates the healing power of love and gratitude. These building blocks of appreciation support our well-being in body, mind, heart, and soul. The Hidden Messages in Water is a most valuable contribution to the creation of a positive future for our world.
—Noelle C. Nelson, PhD, coauthor of The Power of Appreciation
About the Author
Emoto's research has visually captured the structure of water at the moment of freezing, and through high-speed photography he has shown the direct consequences of destructive thoughts and the thoughts of love and appreciation of the formation of water crystals. The revelation that our thoughts can influence water has profound implications for our health and the well-being of the planet.
Masaru Emoto has written many books, including the New York Times bestselling The Hidden Messages in Water, and his books have been published in twenty-four languages.
Excerpt. © Reprinted by permission. All rights reserved.
The Hidden Messages in Water
By Masaru EmotoAtria
Copyright © 2005 Masaru EmotoAll right reserved.
ISBN: 0743289803
Prologue
As you begin reading this book, I'd like to ask you to evaluate your life. More specifically, I'd like you to ask yourself if you are happy.
Of course, your definition of happiness will depend upon who you are -- but do you have a sense of peace in your heart, a feeling of security about your future, and a feeling of anticipation when you wake up in the morning? If we can call this happiness, then would you say that at this moment you are happy?
I think I can safely say that not many people will be able to reply with a resounding yes. Most people are unable to say that their life is everything they had hoped it would be. What is it that causes us so much pain? What is going on in the world that prevents so many people from simply being happy?
It seems to me that we are living in an age of chaos. Chaos describes a condition of confusion, indicative of the unorganized matter that existed before the creation of the cosmos.
Simply by going about our lives, we find ourselves worn out and fatigued. Newspapers and television bombard us with information, and at work we face problems and misunderstandings. The sources of our problems seem numerous and overwhelming.
This is likely to be a fact of life no matter where in the world we go. This tiny planet of ours is covered with economic conflict, domestic discord, ethnic prejudice, environmental distress, religious wars, and every other type of problem imaginable. And all the bad news about people suffering, people enjoying the suffering, people getting richer, people getting poorer, the oppressed and the oppressors, reaches us within a matter of seconds from the opposite side of the globe.
Who, might we ask, is responsible for all this suffering? The world is becoming an ever more divided, estranged, and complicated place to live. We are already up to our necks in chaos, but the world's troubles seem to be getting deeper and deeper.
One thing we all have in common is that we are looking for a way out. Everyone is looking for an answer -- and it is an answer so simple and effective that it has heretofore eluded us.
So what is the cause of all this chaos? What is at the center of it all? Whatever it is, it is pushing the world away from harmony and towards discord.
Perhaps this is an inevitable phenomenon. Though we all belong to the same species, if we live in different places and in different skin ways, the way we think is bound to be different.
And to make matters worse, most people have difficulty accepting things that are unlike the things around them. The result is a neverending process of troubles and suffering. It would seem that as long as people are people, any solution proposed is certain to come up short.
And so now we are back where we started. Can there ever be a single solution that can apply to all people on the globe, that everyone can be convinced of, and that is so simple that everyone can understand it?
In fact, I have found the answer, and it is just this: The average human body is 70 percent water.
We start out life being 99 percent water, as fetuses. When we are born, we are 90 percent water, and by the time we reach adulthood we are down to 70 percent. If we die of old age, we will probably be about 50 percent water. In other words, throughout our lives we exist mostly as water.
From a physical perspective, humans are water. When I realized this and started to look at the world from this perspective, I began to see things in a whole new way.
First, I realized that this connection to water applies to all peoples. Therefore, what I am about to say applies to everyone, all over the world.
I believe I am also starting to see the way that people should live their lives. So how can people live happy and healthy lives? The answer is to purify the water that makes up 70 percent of your body.
Water in a river remains pure because it is moving. When water becomes trapped, it dies. Therefore, water must constantly be circulated. The water -- or blood -- in the bodies of the sick is usually stagnant. When blood stops flowing, the body starts to decay, and if the blood in your brain stops, it can be life threatening.
But why does blood become stagnant? We can see this condition as the stagnation of the emotions. Modern researchers have shown that the condition of the mind has a direct impact on the condition of the body. When you are living a full and enjoyable life, you feel better physically, and when your life is filled with struggles and sorrow, your body knows it.
So when your emotions flow throughout your body, you feel a sense of joy and you move towards physical health.
Moving, changing, flowing -- this is what life is all about.
If we consider that before we became human beings, we existed as water, we get closer to finding the answer to the basic question of what a human being is. If we have a clear understanding of water, we will better understand the human body, and even unlock the mystery of why we were born and exist as we do.
So just what is water? Your first answer might be that it is a life force. If we lose 50 percent of the water in our bodies, we can no longer maintain life. Water, carried by blood and bodily fluids, is the means by which nourishment is circulated throughout our bodies. This flow of water enables us to live active lives. Water serves as the transporter of energy throughout our body.
This transport of energy is similar to a freight car that moves throughout the body. If the body is clogged and soiled, then the cargo in the freight car will also become filthy, and so it is essential that water always remain clean.
More now than in the past, the medical community has begun to see water as a transporter of energy, and it is even being used in the treatment of illness. Homeopathy is one such field where the value of water is recognized.
Homeopathy originated in Germany in the first half of the nineteenth century with the work of Samuel Hahnemann (1791-1843), but its roots go back to the father of medicine, Hippocrates (c. 460-c. 370 B.C.), who wrote down many treatments similar to those promoted by homeopathy. In a word, these pioneers of medicine taught us to "treat like with like, fight poison with poison."
For example, if someone is suffering from lead poisoning, symptoms can be alleviated by drinking water with the minutest amount of lead in it -- an amount ranging 1 part in 1012 (one trillion) to 1 part in 10400!
At this level, the matter no longer for practical purposes remains in the water, but the characteristics of the matter do remain, and this forms the medicine for treating lead poisoning.
Homeopathy proposes that the greater the dilution, the greater the effectiveness. The logical conclusion is that the denser the poison in the body, the higher should be the dilution ratio.
Another way to express this idea is that, instead of the effect of the matter being used to get rid of the symptoms, the information copied to the water is being used to cancel out the information of the symptoms from the poison.
So water has the ability to copy and memorize information. We may also say that the water of the oceans has memories of the creatures that live in the ocean. The earth's glaciers may well contain millions of years of the planet's history.
Water circulates around the globe, flowing through our bodies and spreading to the rest of the world. If we were capable of reading this information contained in the memory of water, we would read a story of epic proportions.
To understand water is to understand the cosmos, the marvels of nature, and life itself.
I have studied water for many years. The realization that water has the ability to copy information has changed my life. After making this discovery in America, I brought it back with me to Japan, and have since used the information-copying function of water to help people recover their health.
At that time, however, doctors would not even consider the possibility that water by itself had healing capabilities. I was and am fully convinced that water is able to memorize and transport information, but this suggestion has been met with complete rejection by the medical community.
In 1988, the French scientist Jacques Benveniste undertook an experiment to test the basic principles of homeopathy. He diluted a medicine with water to the point where the medicine was no longer detectable by clinical means, and then he discovered that this dilution had the same effect on patients as the undiluted medicine.
A year after he submitted his results to the British scientific journal Nature, they were finally published, along with the comment that the results of the experiment were doubtful and without any physical proof. The hypothesis has remained buried and forgotten ever since.
Whenever someone comes along with research and experiments that turn the scientific community on its ear, the reaction, to one degree or another, is usually the same. I long wondered if it might be possible to find physical evidence of the ability of water to memorize information -- might there be some way of seeing it with the physical eye?
When your heart is open to possibilities, you start to notice small things that can lead to enormous discoveries. And one day I casually opened a book to words that jumped off the page: "No two snow crystals are exactly the same."
Of course, I had learned this same thing in elementary school. The faces of all the snowflakes that have fallen on the earth for millions of years have all been different. However, I read this sentence as if it had a completely different meaning because my heart was open and receptive to its message. The next moment I thought, If I freeze water and look at the crystals, each one will look totally unique. And that moment marked my first step on an adventure into a new and unexplored world. My plan was to freeze water and take pictures of the crystals.
It's my nature not to want to sit on a fresh idea. I immediately asked a young researcher in my company to start experimenting, but this was a field that no one knew anything about. There was nothing to assure us that our efforts would eventually pay off. Oddly enough, I never doubted that they would. I knew with certainty that my hypothesis was correct and that the experiments would go well -- I just knew it. I usually suffer from a critical shortage of perseverance, but this time I refused to give up.
My first step was to lease an extremely accurate microscope and look at water frozen in a kitchen refrigerator. However, since the photographs were taken at room temperature, the ice would soon melt. It took us quite some time before we were able to get any photographs of crystals.
Late each evening, I would take the young researcher to dinner and try to encourage him. I told him that I only expected him to do his best.
After two months of experiments, we finally succeeded in getting one photograph. The water gave us a photograph of a beautiful hexagonal crystal. I was filled with excitement when the researcher came to me with the news.
I now have a large walk-in refrigerator where the temperature is maintained at -5°C (23°F) for experimenting, but it all started with that first photograph. Considering the method we used and what I know now, it was quite miraculous that we were able to get that first photograph at all.
What you really know is possible in your heart is possible. We make it possible by our will. What we imagine in our minds becomes our world. That's just one of many things that I have learned from water.
The crystal photographs that I started taking proved to be extremely eloquent in expressing the world. I found within them a profound philosophy. Crystals emerge for only twenty or thirty seconds as the temperature rises and the ice starts to melt. The truths of the cosmos take shape and become visible, if only for a few moments. This short window of time gives us a glimpse into a world that is indeed magical.
Let me explain how I go about taking photographs of crystals.
I put fifty different types of water in fifty different Petri dishes. (I used one hundred during the first few years.) I then freeze the dishes at -20°C (-4°F) for three hours in a freezer. The result is that surface tension forms drops of ice in the Petri dishes about one millimeter across. The crystal appears when you shine a light on the crown of the drop of ice.
Of course, the result is never fifty similar crystals, and sometimes no crystals at all are formed. When we graphed the formation of the crystals, we realized that different water formed different crystals. Some of them were clearly similar, some were deformed, and in some types of water, no crystals at all formed.
First I looked at the crystals of tap water from different locations. The water of Tokyo was a disaster -- not a single complete crystal was formed. Tap water includes a dose of chlorine used to sanitize it, utterly destroying the structure found in natural water.
However, within natural water, no matter where it came from -- natural springs, underground rivers, glaciers, and the upper reaches of rivers -- complete crystals formed.
My efforts to photograph ice crystals and conduct research began to move ahead. Then one day the researcher -- who was as caught up in the project as I -- said something completely out of left field: "Let's see what happens when we expose the water to music."
I knew that it was possible for the vibrations of music to have an effect on the water. I myself enjoy music immensely, and had even had hopes of becoming a professional musician as a child, and so I was all in favor of this off-the-wall experiment.
At first we had no idea what music we would use and under what conditions we would conduct the experiment. But after considerable trial and error, we reached the conclusion that the best method was probably the simplest -- put a bottle of water on a table between two speakers and expose it to a volume at which a person might normally listen to music. We would also need to use the same water that we had used in previous experiments.
We first tried distilled water from a drugstore.
The results astounded us. Beethoven's Pastoral Symphony, with its bright and clear tones, resulted in beautiful and well-formed crystals. Mozart's 40th Symphony, a graceful prayer to beauty, created crystals that were delicate and elegant. And the crystals formed by exposure to Chopin's Etude in E, Op. 10, No. 3, surprised us with their lovely detail.
All the classical music that we exposed the water to resulted in well-formed crystals with distinct characteristics. In contrast, the water exposed to violent heavy-metal music resulted in fragmented and malformed crystals at best.
But our experimenting didn't stop there. We next thought about what would happen if we wrote words or phrases like "Thank you" and "Fool" on pieces of paper, and wrapped the paper around the bottles of water with the words facing in. It didn't seem logical for water to "read" the writing, understand the meaning, and change its form accordingly. But I knew from the experiment with music that strange things could happen. We felt as if we were explorers setting out on a journey through an unmapped jungle.
The results of the experiments didn't disappoint us. Water exposed to "Thank you" formed beautiful hexagonal crystals, but water exposed to the word "Fool" produced crystals similar to the water exposed to heavy-metal music, malformed and fragmented.
Further experimenting showed that water exposed to positive expressions like "Let's do it!" created attractive, well-formed crystals, but that water exposed to negative expressions like "Do it!" barely formed any crystals at all.
The lesson that we can learn from this experiment has to do with the power of words. The vibration of good words has a positive effect on our world, whereas the vibration from negative words has the power to destroy.
Learning about water is like an exploration to discover how the cosmos works, and the crystals revealed through water are like the portal into another dimension. As we continued with our experiments in taking photographs of crystals, we found that we were setting out to climb the stairs toward an understanding of the profound truths of the cosmos.
I particularly remember one photograph. It was the most beautiful and delicate crystal that I had so far seen -- formed by being exposed to the words "love and gratitude." It was as if the water had rejoiced and celebrated by creating a flower in bloom. It was so beautiful that I can say that it actually changed my life from that moment on.
Water had taught me the delicacy of the human soul, and the impact that "love and gratitude" can have on the world.
In Japan, it is said that words of the soul reside in a spirit called kotodama or the spirit of words, and the act of speaking words has the power to change the world. We all know that words have an enormous influence on the way we think and feel, and that things generally go more smoothly when positive words are used. However, up until now we have never been able to physically see the effect of positive words.
Words are an expression of the soul. And the condition of our soul is very likely to have an enormous impact on the water that composes as much as 70 percent of our body, and this impact will in no small way affect our bodies. People who are in good health are also generally in good spirits. Indeed, a healthy spirit most comfortably resides in a healthy body.
Out of desire to help as many people as possible remain or become healthy, I had worked for years taking care of the sick. And the more afflicted people that I see, the more I become convinced that illness is not just an individual problem, but a result of the deformation of society as a whole.
Unless something is done about the deformed world that we live in, and unless we can heal the wounded soul, the number of people suffering from physical illnesses will not decline.
So what are the deformities of the world? These are the deformities of the soul, and such deformities have an impact on the cosmos itself. Just as a drop in a pond creates a ripple that spreads out endlessly, the deformity of even one soul spreads throughout the world, resulting in global deformities.
But all is not lost -- there is hope. There is salvation, and it's called "love and gratitude."
The earth is searching. It wants to be beautiful. It wants to be the most beautiful that it can be. Earlier I said that we could define the human being as water. I am quite certain that the water in the people who look at the photographs of crystals undergoes some form of change.
And I have found the most beautiful crystal of all -- the one created by "love and gratitude." This is supposedly what all the world's religions are founded on, and if that were true, there would be no need for laws. You already know the answer. "Love and gratitude" are the words that must serve as the guide for the world.
Water teaches in a very clear way how we must live our lives. The story of water reaches from every individual cell to encompass the entire cosmos. I hope that you will feel the same anticipation and excitement that I felt as I discovered the unfolding of this drama.
Copyright © 2001 by Masaru Emoto
Continues...
Excerpted from The Hidden Messages in Water by Masaru Emoto Copyright © 2005 by Masaru Emoto. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Product details
- ASIN : 0743289803
- Publisher : Atria Books; Illustrated edition (September 20, 2005)
- Language : English
- Paperback : 159 pages
- ISBN-10 : 9780743289801
- ISBN-13 : 978-0743289801
- Item Weight : 9.6 ounces
- Dimensions : 5 x 0.5 x 7.5 inches
- Best Sellers Rank: #9,685 in Books (See Top 100 in Books)
- #3 in Gaia-based Religions
- #5 in Divination with Crystals
- #52 in Mental & Spiritual Healing
- Customer Reviews:
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About the author

Masaru Emoto is an internationally renowned Japanese researcher who has gained worldwide acclaim. Emoto is a graduate of the Yokohama Municipal University's department of humanities and sciences with a focus on International Relations, and he receive certification as a Doctor of Alternative Medicine from the Open International University. Emoto's research has visually captured the structure of water at the moment of freezing, and through high-speed photography he has shown the direct consequences of destructive thoughts and the thoughts of love and appreciation of the formation of water crystals. The revelation that our thoughts can influence water has profound implications for our health and the well-being of the planet. Masaru Emoto has written many books, including the New York Times bestselling The Hidden Messages in Water, and his books have been published in twenty-four languages.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book thought-provoking and interesting. They appreciate the photos and pictures of water crystals that change when surrounded by music or words. The book is easy to read and understandable, with simple language. Readers appreciate the energy content and how it affects the things around them. Many consider it a spiritual gift and a must for energy healers.
AI-generated from the text of customer reviews
Customers find the book enlightening, fascinating, and inspiring. They say it opens a new chapter in the human experience and shows the power of words and music. Readers also mention that Dr. Emoto seems to be a genuine humble and open seeker after truth.
"...You will see that it’s impossible. The very thought of the person is already attention, and by thinking of the person you are sending out a vibration..." Read more
"...The person stated it is amazing and insightful to the wonders of God. I purchased a book myself. I agree. I love it." Read more
"...of Masaru's research is that water demonstrates that it has sentient qualities by reacting with healthy or sick responses to various stimuli such..." Read more
"...It gave me a sense of Dr. Emoto who seems to be a genuinely humble and open seeker after truth...." Read more
Customers find the book's content about water interesting. They appreciate the book's insights into water's influence on our bodies, nature, and world. The book makes them appreciate water more and treat it with more reverence. It also mentions that love and gratitude affect water positively.
"...Towards the end of this beautiful, colorful book, there is a prophecy of the water story from the Cogui Indians who live in the Columbian Mountains..." Read more
"If you want proof of the amazing qualities of water and have never read any 'alternative' information about things this book will blow your mind...." Read more
"Really awesome information about the miracle of water." Read more
"This book made see the world a bit different. Water is not just water, just remember that we all as in everything that is alive must mesh well..." Read more
Customers appreciate the book's photos. They find the pictures remarkable and thought-provoking. Some of the best pictures are the ones that change when surrounded by music or words. Pure water forms beautiful prism-like ice matrices, while polluted water forms distorted or no ice matrice. It is mesmerizing to see the water crystals behavior and learn more about the individuality of crystals.
"...Pure water forms beautiful prism-like ice-matrices, while polluted water forms distorted, or no ice-matrices at all...." Read more
"...The photographs are quite eloquent by themselves. If you looked at them merely for artistic purposes, you would enjoy this book...." Read more
"I loved the book and photos were present in the book the details and passion from the author were expressed so beautifully!..." Read more
"I am really enjoying this little book. The pictures are amazing and I like the way it is written, easy to understand...." Read more
Customers find the book easy to read and understandable. They appreciate the simple yet profound concepts and clear language. The book is well-written and documented with research.
"...that he comes over as a wise man, a man with a very high level of intuitive knowledge, and also somebody who knows to write...." Read more
"...The pictures are amazing and I like the way it is written, easy to understand...." Read more
"...Tap water from most cities makes poor crystals, supposedly because of the chlorine...." Read more
"Great service, very fast, perfect condition" Read more
Customers find the book's energy content fascinating. They mention it explains how energy works and how it affects the things around them. Readers also say it's a must-read for energy healers and self-care enthusiasts.
"Masaru Emoto has done a great service to all of humanity by not only making the connection between water and the frequency of particular words and..." Read more
"...& tries to correlate the idea that our thoughts & energy can influence our surroundings, in this case water & snowflakes...." Read more
"healing with intention and energy focus. Amazing details." Read more
"Absolutely love this book!!! Very recomended to understand watter and how we should use it!!!" Read more
Customers find the book a good gift. They say it provides insight and intelligence, and is a spiritual gift to humanity.
"...You must see it to believe it. This book makes a great gift! It is a good first introduction to his work...." Read more
"...Good gift idea, great for the coffee table, or anyone who is interested in vibrational frequencies, water crystals, the effects of thoughts/outside..." Read more
"...That is a wonderful gift to give a child." Read more
"...and gave as gifts. Masaru Emoto had insight,intelligence and a spiritual gift. He gave us a wonderful contribution." Read more
Customers appreciate the grammatical content. They say they drink with love, gratitude, and appreciation.
"...Now with each glass I drink with love and gratitude and appreciation and feel like that glass fills me up with exactly those things...." Read more
"...Love and gratitude affect everything and everyone. God bless Dr. Emoto. Blessings to you all!" Read more
"LOVE THE MESSAGE - POSITIVE - SENDING LOVE AND GRATITUDE AND POSITIVE WORDS, THOUGHT AND LOVE TO MY WATER, MY BODY, AND THE UNIVERSE!..." Read more
"...love and gratitude." Read more
Customers have different views on the science in the book. Some find the explanation remarkable and helpful, with the author's passion and understanding about his discovery. They say the concepts are easy to grasp and there are life lessons in the work. Others feel that the science is questionable and lacks a scientific perspective.
"...I got the impression that he comes over as a wise man, a man with a very high level of intuitive knowledge, and also somebody who knows to write...." Read more
"This book is based on a very intriguing concept, however it doesn't prove anything and it is seriously delirious...." Read more
"...the word "love" was written in Japanese looked so beautiful and well defined, that it almost made me begin to learn Japanese (soon, I will)...." Read more
"...You can sense the passion, respect, and understanding from the author about his new found discovery." Read more
Reviews with images
GRATITUDE AND LOVE FOR WATER
Top reviews from the United States
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- Reviewed in the United States on May 22, 2014I learnt about Masaru Emoto’s water research in the film 'What The Bleep Do We Know!?' It was an information that really left me speechless, and I ordered his books at once.
I will not enter here the discussion about the credibility of his research. Allegedly, his water photography technique is not meeting the standard of double-blind tests. So, I will base my book reviews strictly on quotes taken from the books, and try to check his research back with my own twenty years of bioenergy research.
This is an approach that allows me to avoid judging the controversy, or any of the positions as ‘right’ or ‘wrong’, yet it helps to see that there is a certain probability that the memory of water is likely to reflect a certain bioenergetic functionality inherent in nature.
I will try to bring some structure in this book review by relying not on hearsay, but on the author’s own statements. I will put some quotes and comment on them. If Emoto has not got full credentials, let us look what his writings reveal about him. I got the impression that he comes over as a wise man, a man with a very high level of intuitive knowledge, and also somebody who knows to write. His style is easy yet deep. He knows to express truth in a very clear and pristine way. To begin with, he writes:
—So how can people live happy and healthy lives? The answer is to purify the water that makes up 70 percent of your body./xvi
Frankly I have never considered before in my life the fact that I consist mainly of water, and that because of this simple fact, I have to do something about that water I am consisting of. Have you? To be true, Paracelsus, one of the greatest healers in human history, said something similar. And my next question, logically so, would be: and why water? Emoto replies:
—Water serves as a transporter of energy throughout our body. /xvii
Having studied virtually all written traditional knowledge about the bioenergy, after so many years, I overlooked the most essential and thus had to learn it from Emoto, that is, that this ch’i that flows through my body flows through my body because of water, because it basically flows through that watery substance in me. Now, Emoto puts it more precisely:
—More now than in the past, the medical community has begun to see water as a transporter of energy, and it is even being used in the treatment of illness. Homeopathy is one such field where the value of water is recognized./xvii
Homeopathy is indeed concerned with water. But most of us hardly ever knew why a homeopathic formula is diluted so much, and consists almost entirely of water? When we get to know that water is the magic here, and not the substances that are mixed with it in the homeopathic tincture, all becomes clear. Succinctly speaking, there are two major arguments that Emoto advances in order to explain his research, and that his detractors do not seem to catch up with. What is it that makes water to be a receptor and vehicle for thought? It is the fact that water, as all in life, is vibration and that this vibration can be manipulated through intent. But then, how and why does vibration change its frequency? Emoto writes:
—What you really know is possible in your heart is possible. We make it possible by our will. What we imagine in our minds becomes our world./xxii
The lesson what we can learn from this experiment has to do with the power of words. The vibration of good words has a positive effect on our world, whereas the vibration from negative words has the power to destroy./xxv
Now, in fact this is true. The hermetic tradition taught since times immemorial that words are codified vibrations. The scriptures all converge in saying that in the beginning there was the Word, and that the Word was sacred and had creational power. In old Egypt and India, the hierophants used vibrations for healing.
It is crucial to have a glimpse into the background of Emoto’s expertise, which is the Japanese Shinto tradition. Shinto is the native religion of Japan and was once its state religion. After World War II, Shinto lost its status as the state religion of Japan; some Shinto practices and teachings, once given a great deal of prominence during the war, are no longer taught or practiced today—yet they are still an essential part of the Japanese culture, be it only on the level of the collective unconscious.
The fact that we vibrate, that we are a particular arrangement of frequencies, has been affirmed by not only the hermetic tradition, but also by clairvoyants. Not only do we vibrate, but we vibrate differently. In a sense, we all come with a unique vibrational pattern.
I would like to add one interesting detail that was a surprising result of exposing water to positive affirmations, negative affirmations (insults) or else leaving the water completely unattended. The surprising outcome was that the worst water, the one with the worst crystals, was not the water that had received the insults from the school children who helped carry out the experiment, but the water that had received no attention at all from their part. Emoto comments:
—To give your positive or negative attention to something is a way of giving energy. The most damaging form of behavior is withholding your attention./65
This is a fact known from research on child abuse. Children who have been abused tend to go back to their abusers despite the fact that abuse is going to continue. And there was always a question mark in forensic research why children do that, and why they do not, or very seldom, betray their abuser in order to get rid of the abusive relationship?
It has been found that it’s because the negative attention children receive in the form of abuse is for them still better than the total lack of attention they get in their homes. This fact may eventually lead us to better understand the true needs of children, because attention and love are one and the same thing. Try to show somebody that you love him or her and try to do that without giving them any attention. You will see that it’s impossible. The very thought of the person is already attention, and by thinking of the person you are sending out a vibration, and energy.
What we commonly call love is exactly that bioplasmatic energy that pervades the universe, and that has been given so many names over the ages. And when we think in what Fritjof Capra calls the ‘systems view of life’, it is not astonishing after all to note that a natural element such as water can be impregnated with that energy, or its upside-down version, which is hatred.
- Reviewed in the United States on January 5, 2025I purchased this book as a gift. The person stated that they are unable to put the book down. The person stated it is amazing and insightful to the wonders of God.
I purchased a book myself. I agree. I love it.
- Reviewed in the United States on April 25, 2005The gist of this fascinating book is that water is the "life-blood" that circulates through all biological life on Earth and it should be treated with all the due respect it deserves. When one comes to understand the dynamics of water, it should not be considered a stretch to then see water as life itself and hence, the "Noblest Element".
Masaru Emoto has studied water for years using an intriguing method of analyzing various samples of water from the crystals formed when frozen. Pure water forms beautiful prism-like ice-matrices, while polluted water forms distorted, or no ice-matrices at all.
Perhaps the most amazing discovery of Masaru's research is that water demonstrates that it has sentient qualities by reacting with healthy or sick responses to various stimuli such as good, loving thoughts or bad, negative thoughts. These same studies were performed on plants with the same results and related in the book, "The Secret Life of Plants" by Peter Tompkins and Christopher Bird. Both books conclude that ALL life is sentient and dynamic.
Skeptical or not, one should find this study of water and ice-crystals to be fascinating and with the many beautiful photographs of crystals included, that makes the book worth the time all on it's own. Indeed, there are few other forms of art so profoundly beautiful, whether from Nature or humans, that can compare with the awesome matrices formed by ice-crystals, especially those from pure, un-polluted water.
In her book, "Taking The Waters: Spirit, Art, Sensuality", Alev Croutier also relates the need for respect of water and humble feelings of gratitude for all that it does for us. This is a perspective and over-view of the history of how humans have been "taking the waters" from drinking, to baths, to health spas and more, and all over the world. Towards the end of this beautiful, colorful book, there is a prophecy of the water story from the Cogui Indians who live in the Columbian Mountains and have decided to break their traditional isolation from the outside world by giving humanity a strong warning about the abuse of water and environment.
In the Cogui language, the word for water and spirit is the same. [They refer to the act of creation as "water thinking" and all their teachings begin with the question "what is water?" Water is life itself. It thinks, it is alive, and it needs to be fed.]- (p 183). Indeed, considering what water is and does for all life, it needs to be held in high reverence and not abused.
Masaru Emoto has truly clarified and enhanced what "Love and Gratitude" really means in his beautiful little book!
Top reviews from other countries
TReviewed in Canada on May 6, 20245.0 out of 5 stars Must Read
This book was so interesting I couldn’t put it down!
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sandraReviewed in Brazil on February 3, 20245.0 out of 5 stars Tudo é energia
Muito interessante. Quem tem diapasão sabe que vibrar a agua antes de beber muda inclusive o sabor. Adorei o livro.
spumonidoesntlooklikethisReviewed in Belgium on November 20, 20245.0 out of 5 stars Excellent book
Its not a long book but it is an interesting read. There are less than 200 pages but the price is reasonable. The photos in the book are in 2 sections and they are very detailed and interesting. The author was generous with the photos. I am glad I bought it. I would give it as a gift.
RealMewsterReviewed in the United Kingdom on August 30, 20245.0 out of 5 stars Eye-opening, 10/10 will recommend
The book was written with so much love - thank you for embarking on your mission and being a teacher to all of us. May you and your family be abundantly blessed with the best and more.
NLReviewed in India on February 18, 20205.0 out of 5 stars Incredible and eye-opening
If what's written is true (and it seems very true) this book is both incredible and eye opening at the same time. We've always known water holds a special place in ancient India, but actually seeing the results of the experiments is shocking. And such beautiful pictures. For such a small book though, the price is high, but nothing's ever too much for scientists who spend their lives discovering and educating people!
































