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The Hidden Messages in Water Paperback – Illustrated, September 20, 2005

4.7 4.7 out of 5 stars 3,310 ratings

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In this New York Times bestseller, internationally renowned Japanese scientist Masaru Emoto shows how the influence of our thoughts, words and feelings on molecules of water can positively impact the earth and our personal health.

This book has the potential to profoundly transform your world view. Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.
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Editorial Reviews

Review

The Hidden Messages in Water is magnificent. Through his genius photography and superb scientific skill, Dr. Masaru Emoto has created a book that is truly a mystical treasure. His contribution to research in spiritual consciousness is positively masterful.
—Caroline M. Myss, author of
Sacred Contracts and Anatomy of the Spirit

As with Galileo, Newton, and Einstein, Dr. Emoto's clear vision helps us see ourselves and our universe differently. Science and spirit unite, resulting in a profound and undeniable quantum leap in how we view our world, and how we can reclaim our health and create peace.
—Marcus Laux, ND, editor,
Naturally Well Today

Dr. Emoto's work with water beautifully illustrates the healing power of love and gratitude. These building blocks of appreciation support our well-being in body, mind, heart, and soul.
The Hidden Messages in Water is a most valuable contribution to the creation of a positive future for our world.
—Noelle C. Nelson, PhD, coauthor of
The Power of Appreciation

About the Author

Masaru Emoto is an internationally renowned Japanese researcher who has gained worldwide acclaim. Emoto is a graduate of the Yokohama Municipal University's department of humanities and sciences with a focus on International Relations, and he receive certification as a Doctor of Alternative Medicine from the Open International University.

Emoto's research has visually captured the structure of water at the moment of freezing, and through high-speed photography he has shown the direct consequences of destructive thoughts and the thoughts of love and appreciation of the formation of water crystals. The revelation that our thoughts can influence water has profound implications for our health and the well-being of the planet.

Masaru Emoto has written many books, including the
New York Times bestselling The Hidden Messages in Water, and his books have been published in twenty-four languages.

Product details

  • ASIN ‏ : ‎ 0743289803
  • Publisher ‏ : ‎ Atria Books; Illustrated edition (September 20, 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 159 pages
  • ISBN-10 ‏ : ‎ 9780743289801
  • ISBN-13 ‏ : ‎ 978-0743289801
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5 x 0.5 x 7.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 3,310 ratings

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Masaru Emoto
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Masaru Emoto is an internationally renowned Japanese researcher who has gained worldwide acclaim. Emoto is a graduate of the Yokohama Municipal University's department of humanities and sciences with a focus on International Relations, and he receive certification as a Doctor of Alternative Medicine from the Open International University. Emoto's research has visually captured the structure of water at the moment of freezing, and through high-speed photography he has shown the direct consequences of destructive thoughts and the thoughts of love and appreciation of the formation of water crystals. The revelation that our thoughts can influence water has profound implications for our health and the well-being of the planet. Masaru Emoto has written many books, including the New York Times bestselling The Hidden Messages in Water, and his books have been published in twenty-four languages.

Customer reviews

4.7 out of 5 stars
3,310 global ratings

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Customers say

Customers find the book thought-provoking and interesting. They appreciate the photos and pictures of water crystals that change when surrounded by music or words. The book is easy to read and understandable, with simple language. Readers appreciate the energy content and how it affects the things around them. Many consider it a spiritual gift and a must for energy healers.

AI-generated from the text of customer reviews

206 customers mention "Thought provoking"206 positive0 negative

Customers find the book enlightening, fascinating, and inspiring. They say it opens a new chapter in the human experience and shows the power of words and music. Readers also mention that Dr. Emoto seems to be a genuine humble and open seeker after truth.

"...You will see that it’s impossible. The very thought of the person is already attention, and by thinking of the person you are sending out a vibration..." Read more

"...The person stated it is amazing and insightful to the wonders of God. I purchased a book myself. I agree. I love it." Read more

"...of Masaru's research is that water demonstrates that it has sentient qualities by reacting with healthy or sick responses to various stimuli such..." Read more

"...It gave me a sense of Dr. Emoto who seems to be a genuinely humble and open seeker after truth...." Read more

66 customers mention "Water content"66 positive0 negative

Customers find the book's content about water interesting. They appreciate the book's insights into water's influence on our bodies, nature, and world. The book makes them appreciate water more and treat it with more reverence. It also mentions that love and gratitude affect water positively.

"...Towards the end of this beautiful, colorful book, there is a prophecy of the water story from the Cogui Indians who live in the Columbian Mountains..." Read more

"If you want proof of the amazing qualities of water and have never read any 'alternative' information about things this book will blow your mind...." Read more

"Really awesome information about the miracle of water." Read more

"This book made see the world a bit different. Water is not just water, just remember that we all as in everything that is alive must mesh well..." Read more

37 customers mention "Photo quality"34 positive3 negative

Customers appreciate the book's photos. They find the pictures remarkable and thought-provoking. Some of the best pictures are the ones that change when surrounded by music or words. Pure water forms beautiful prism-like ice matrices, while polluted water forms distorted or no ice matrice. It is mesmerizing to see the water crystals behavior and learn more about the individuality of crystals.

"...Pure water forms beautiful prism-like ice-matrices, while polluted water forms distorted, or no ice-matrices at all...." Read more

"...The photographs are quite eloquent by themselves. If you looked at them merely for artistic purposes, you would enjoy this book...." Read more

"I loved the book and photos were present in the book the details and passion from the author were expressed so beautifully!..." Read more

"I am really enjoying this little book. The pictures are amazing and I like the way it is written, easy to understand...." Read more

29 customers mention "Readability"21 positive8 negative

Customers find the book easy to read and understandable. They appreciate the simple yet profound concepts and clear language. The book is well-written and documented with research.

"...that he comes over as a wise man, a man with a very high level of intuitive knowledge, and also somebody who knows to write...." Read more

"...The pictures are amazing and I like the way it is written, easy to understand...." Read more

"...Tap water from most cities makes poor crystals, supposedly because of the chlorine...." Read more

"Great service, very fast, perfect condition" Read more

9 customers mention "Energy content"9 positive0 negative

Customers find the book's energy content fascinating. They mention it explains how energy works and how it affects the things around them. Readers also say it's a must-read for energy healers and self-care enthusiasts.

"Masaru Emoto has done a great service to all of humanity by not only making the connection between water and the frequency of particular words and..." Read more

"...& tries to correlate the idea that our thoughts & energy can influence our surroundings, in this case water & snowflakes...." Read more

"healing with intention and energy focus. Amazing details." Read more

"Absolutely love this book!!! Very recomended to understand watter and how we should use it!!!" Read more

7 customers mention "Gift value"7 positive0 negative

Customers find the book a good gift. They say it provides insight and intelligence, and is a spiritual gift to humanity.

"...You must see it to believe it. This book makes a great gift! It is a good first introduction to his work...." Read more

"...Good gift idea, great for the coffee table, or anyone who is interested in vibrational frequencies, water crystals, the effects of thoughts/outside..." Read more

"...That is a wonderful gift to give a child." Read more

"...and gave as gifts. Masaru Emoto had insight,intelligence and a spiritual gift. He gave us a wonderful contribution." Read more

6 customers mention "Grammatical content"6 positive0 negative

Customers appreciate the grammatical content. They say they drink with love, gratitude, and appreciation.

"...Now with each glass I drink with love and gratitude and appreciation and feel like that glass fills me up with exactly those things...." Read more

"...Love and gratitude affect everything and everyone. God bless Dr. Emoto. Blessings to you all!" Read more

"LOVE THE MESSAGE - POSITIVE - SENDING LOVE AND GRATITUDE AND POSITIVE WORDS, THOUGHT AND LOVE TO MY WATER, MY BODY, AND THE UNIVERSE!..." Read more

"...love and gratitude." Read more

32 customers mention "Science"20 positive12 negative

Customers have different views on the science in the book. Some find the explanation remarkable and helpful, with the author's passion and understanding about his discovery. They say the concepts are easy to grasp and there are life lessons in the work. Others feel that the science is questionable and lacks a scientific perspective.

"...I got the impression that he comes over as a wise man, a man with a very high level of intuitive knowledge, and also somebody who knows to write...." Read more

"This book is based on a very intriguing concept, however it doesn't prove anything and it is seriously delirious...." Read more

"...the word "love" was written in Japanese looked so beautiful and well defined, that it almost made me begin to learn Japanese (soon, I will)...." Read more

"...You can sense the passion, respect, and understanding from the author about his new found discovery." Read more

GRATITUDE AND LOVE FOR WATER
5 out of 5 stars
GRATITUDE AND LOVE FOR WATER
LOVE THE MESSAGE - POSITIVE - SENDING LOVE AND GRATITUDE AND POSITIVE WORDS, THOUGHT ANDLOVE TO MY WATER, MY BODY, AND THE UNIVERSE! GIVING THIS BOOK AS MY 2022 BIRTHDAY/CHRISTMAS REMEMBRANCE TO SHARE WITH ALL!
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Top reviews from the United States

  • Reviewed in the United States on May 22, 2014
    I learnt about Masaru Emoto’s water research in the film 'What The Bleep Do We Know!?' It was an information that really left me speechless, and I ordered his books at once.

    I will not enter here the discussion about the credibility of his research. Allegedly, his water photography technique is not meeting the standard of double-blind tests. So, I will base my book reviews strictly on quotes taken from the books, and try to check his research back with my own twenty years of bioenergy research.

    This is an approach that allows me to avoid judging the controversy, or any of the positions as ‘right’ or ‘wrong’, yet it helps to see that there is a certain probability that the memory of water is likely to reflect a certain bioenergetic functionality inherent in nature.
    I will try to bring some structure in this book review by relying not on hearsay, but on the author’s own statements. I will put some quotes and comment on them. If Emoto has not got full credentials, let us look what his writings reveal about him. I got the impression that he comes over as a wise man, a man with a very high level of intuitive knowledge, and also somebody who knows to write. His style is easy yet deep. He knows to express truth in a very clear and pristine way. To begin with, he writes:
    —So how can people live happy and healthy lives? The answer is to purify the water that makes up 70 percent of your body./xvi

    Frankly I have never considered before in my life the fact that I consist mainly of water, and that because of this simple fact, I have to do something about that water I am consisting of. Have you? To be true, Paracelsus, one of the greatest healers in human history, said something similar. And my next question, logically so, would be: and why water? Emoto replies:
    —Water serves as a transporter of energy throughout our body. /xvii

    Having studied virtually all written traditional knowledge about the bioenergy, after so many years, I overlooked the most essential and thus had to learn it from Emoto, that is, that this ch’i that flows through my body flows through my body because of water, because it basically flows through that watery substance in me. Now, Emoto puts it more precisely:
    —More now than in the past, the medical community has begun to see water as a transporter of energy, and it is even being used in the treatment of illness. Homeopathy is one such field where the value of water is recognized./xvii

    Homeopathy is indeed concerned with water. But most of us hardly ever knew why a homeopathic formula is diluted so much, and consists almost entirely of water? When we get to know that water is the magic here, and not the substances that are mixed with it in the homeopathic tincture, all becomes clear. Succinctly speaking, there are two major arguments that Emoto advances in order to explain his research, and that his detractors do not seem to catch up with. What is it that makes water to be a receptor and vehicle for thought? It is the fact that water, as all in life, is vibration and that this vibration can be manipulated through intent. But then, how and why does vibration change its frequency? Emoto writes:
    —What you really know is possible in your heart is possible. We make it possible by our will. What we imagine in our minds becomes our world./xxii

    The lesson what we can learn from this experiment has to do with the power of words. The vibration of good words has a positive effect on our world, whereas the vibration from negative words has the power to destroy./xxv

    Now, in fact this is true. The hermetic tradition taught since times immemorial that words are codified vibrations. The scriptures all converge in saying that in the beginning there was the Word, and that the Word was sacred and had creational power. In old Egypt and India, the hierophants used vibrations for healing.

    It is crucial to have a glimpse into the background of Emoto’s expertise, which is the Japanese Shinto tradition. Shinto is the native religion of Japan and was once its state religion. After World War II, Shinto lost its status as the state religion of Japan; some Shinto practices and teachings, once given a great deal of prominence during the war, are no longer taught or practiced today—yet they are still an essential part of the Japanese culture, be it only on the level of the collective unconscious.

    The fact that we vibrate, that we are a particular arrangement of frequencies, has been affirmed by not only the hermetic tradition, but also by clairvoyants. Not only do we vibrate, but we vibrate differently. In a sense, we all come with a unique vibrational pattern.

    I would like to add one interesting detail that was a surprising result of exposing water to positive affirmations, negative affirmations (insults) or else leaving the water completely unattended. The surprising outcome was that the worst water, the one with the worst crystals, was not the water that had received the insults from the school children who helped carry out the experiment, but the water that had received no attention at all from their part. Emoto comments:
    —To give your positive or negative attention to something is a way of giving energy. The most damaging form of behavior is withholding your attention./65

    This is a fact known from research on child abuse. Children who have been abused tend to go back to their abusers despite the fact that abuse is going to continue. And there was always a question mark in forensic research why children do that, and why they do not, or very seldom, betray their abuser in order to get rid of the abusive relationship?

    It has been found that it’s because the negative attention children receive in the form of abuse is for them still better than the total lack of attention they get in their homes. This fact may eventually lead us to better understand the true needs of children, because attention and love are one and the same thing. Try to show somebody that you love him or her and try to do that without giving them any attention. You will see that it’s impossible. The very thought of the person is already attention, and by thinking of the person you are sending out a vibration, and energy.

    What we commonly call love is exactly that bioplasmatic energy that pervades the universe, and that has been given so many names over the ages. And when we think in what Fritjof Capra calls the ‘systems view of life’, it is not astonishing after all to note that a natural element such as water can be impregnated with that energy, or its upside-down version, which is hatred.
    208 people found this helpful
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  • Reviewed in the United States on January 5, 2025
    I purchased this book as a gift. The person stated that they are unable to put the book down. The person stated it is amazing and insightful to the wonders of God.
    I purchased a book myself. I agree. I love it.
    One person found this helpful
    Report
  • Reviewed in the United States on April 25, 2005
    The gist of this fascinating book is that water is the "life-blood" that circulates through all biological life on Earth and it should be treated with all the due respect it deserves. When one comes to understand the dynamics of water, it should not be considered a stretch to then see water as life itself and hence, the "Noblest Element".

    Masaru Emoto has studied water for years using an intriguing method of analyzing various samples of water from the crystals formed when frozen. Pure water forms beautiful prism-like ice-matrices, while polluted water forms distorted, or no ice-matrices at all.

    Perhaps the most amazing discovery of Masaru's research is that water demonstrates that it has sentient qualities by reacting with healthy or sick responses to various stimuli such as good, loving thoughts or bad, negative thoughts. These same studies were performed on plants with the same results and related in the book, "The Secret Life of Plants" by Peter Tompkins and Christopher Bird. Both books conclude that ALL life is sentient and dynamic.

    Skeptical or not, one should find this study of water and ice-crystals to be fascinating and with the many beautiful photographs of crystals included, that makes the book worth the time all on it's own. Indeed, there are few other forms of art so profoundly beautiful, whether from Nature or humans, that can compare with the awesome matrices formed by ice-crystals, especially those from pure, un-polluted water.

    In her book, "Taking The Waters: Spirit, Art, Sensuality", Alev Croutier also relates the need for respect of water and humble feelings of gratitude for all that it does for us. This is a perspective and over-view of the history of how humans have been "taking the waters" from drinking, to baths, to health spas and more, and all over the world. Towards the end of this beautiful, colorful book, there is a prophecy of the water story from the Cogui Indians who live in the Columbian Mountains and have decided to break their traditional isolation from the outside world by giving humanity a strong warning about the abuse of water and environment.

    In the Cogui language, the word for water and spirit is the same. [They refer to the act of creation as "water thinking" and all their teachings begin with the question "what is water?" Water is life itself. It thinks, it is alive, and it needs to be fed.]- (p 183). Indeed, considering what water is and does for all life, it needs to be held in high reverence and not abused.

    Masaru Emoto has truly clarified and enhanced what "Love and Gratitude" really means in his beautiful little book!
    24 people found this helpful
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Top reviews from other countries

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  • T
    5.0 out of 5 stars Must Read
    Reviewed in Canada on May 6, 2024
    This book was so interesting I couldn’t put it down!
  • sandra
    5.0 out of 5 stars Tudo é energia
    Reviewed in Brazil on February 3, 2024
    Muito interessante. Quem tem diapasão sabe que vibrar a agua antes de beber muda inclusive o sabor. Adorei o livro.
  • spumonidoesntlooklikethis
    5.0 out of 5 stars Excellent book
    Reviewed in Belgium on November 20, 2024
    Its not a long book but it is an interesting read. There are less than 200 pages but the price is reasonable. The photos in the book are in 2 sections and they are very detailed and interesting. The author was generous with the photos. I am glad I bought it. I would give it as a gift.
  • RealMewster
    5.0 out of 5 stars Eye-opening, 10/10 will recommend
    Reviewed in the United Kingdom on August 30, 2024
    The book was written with so much love - thank you for embarking on your mission and being a teacher to all of us. May you and your family be abundantly blessed with the best and more.
  • NL
    5.0 out of 5 stars Incredible and eye-opening
    Reviewed in India on February 18, 2020
    If what's written is true (and it seems very true) this book is both incredible and eye opening at the same time. We've always known water holds a special place in ancient India, but actually seeing the results of the experiments is shocking. And such beautiful pictures. For such a small book though, the price is high, but nothing's ever too much for scientists who spend their lives discovering and educating people!