“Dense with information, ranging from the simple to the complex, this book is a must-have for every retailer. It’s a nuts-and-bolts how-to born out of real world experience and success." —Retailing Insight
“In a world with tens of thousands of sales books, is there room for one more? After reading Mark Hunter's new book, I say a loud 'YES!'” --Score More Sales
“High-Profit Selling will get you Mark’s priceless, hard earned knowledge that will add measurable value to your overall sales process.” --Sales du Jour
"Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value…it’ll change your professional life." --Selling Fearlessly
“Pperfect for entrepreneurs who are not confident in their current sales approach to prospects and need a better method for increasing profits more comfortably." --Entrepreneur Library
“A very valuable, clearly organized and well written book. A must buy for sales and sales managers.” --Knights on the Road
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins—short-term strategies that are destructive to the long-term sustainability of their business.
High-Profit Selling helps readers understand that their sales goal shouldn’t simply be to sell more, but to sell more at a higher price…and that success comes only to those focused on “profitable sales.” This eye-opening book shows readers how to:
Avoid negotiating • Actively listen to customers • Match the benefits of their product or service with the customer’s needs and pains • Confidently communicate value • Successfully execute a price increase with existing customers • Ensure prospects are serious and not shopping for price
Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.