- Series: Afp Fund Development
- Hardcover: 288 pages
- Publisher: Jossey-Bass; 1 edition (May 18, 2015)
- Language: English
- ISBN-10: 1119017874
- ISBN-13: 978-1119017875
- Product Dimensions: 6.2 x 1.3 x 9.1 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 45 customer reviews
- Amazon Best Sellers Rank: #424,806 in Books (See Top 100 in Books)
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A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions (Afp Fund Development) 1st Edition
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From the Inside Flap
A Higher Bid offers nonprofit leaders, board members, educators, auctioneers, and volunteers a hands-on guide that shows how their organizations can transform their lackluster benefit auctions into events that inspire an ongoing culture of giving. Written by Kathy Kingston-award-winning consultant, fundraiser, speaker, and professional auctioneer-this important resource introduces the author's unique auction philanthropy model that uses auctions as a springboard for greater fundraising opportunities and long-term donor engagement.
The author includes the questions to ask to help a nonprofit determine if an auction is the right fundraiser for their organization and reveals how the stakeholders and auctioneer can take on new and dynamic leadership roles. However, there is more to a successful auction than meets the eye. Consistently raising large amounts of money requires a multi-pronged strategic fundraising approach.Kingston defines the five pillars that define a strategic benefit auction: Find out what matters most to supporters; Invite them in; Inspire them to fall in love with your organization; Give them reasons to stay in love with your forever; and Invest in what counts and ignore the rest. By adopting Kingston's strategic design for an auction event, a nonprofit can create a unique blueprint that will target audience development and attract high-profit auction items. This unique approach incorporates techniques that communicate donor-centric marketing, has a method for measuring impact, and integrates the use of new technologies.
Step by step, A Higher Bid explores the proven methods that can be put into place when conducting an auction and other fundraising events. Kingston's approach gives nonprofit leaders a sure-fire strategy for inspiring an entire community of dedicated champions to rally around their cause. Once in place, this powerful group of energized supporters will give to an organization's cause year after year.
Using A Higher Bid as a roadmap, charitable and educational organizations can leverage the latest innovations in benefit auction strategies and technology to achieve record-breaking results and create a community of long-time supporters.
From the Foreword...
"Kathy's strategies led us to our unprecedented success in our fundraising event. In two short years, we went from $700,000 to $4 million. Now, through A Higher Bid, Kathy is sharing her game changing wisdom with you the reader."
Maureen Cottingham and Honore Comfort, Co-Directors, Sonoma Harvest Wine Auction
Additional Praise For A HIGHER BID
"What a gem of a book. A Higher Bid is a great resource for nonprofit administrators, development professionals, schools, board members, volunteers and donors."
Lynn Sobel, Lynn Sobel & Associates, Full-Circle Philanthropy Development Consulting
"I was inspired by reading A Higher Bid. Kathy Kingston opens up the notion of the event becoming a centerpiece of donor engagement in the philanthropy cycle of the organization."
Jack Good, Vice President, Peoples United Bank, Former Chairman of the Association for Health Care Philanthropy and New England Association for Healthcare Philanthropy
"This year alone, Crohn's and Colitis Foundation of America (CCFA) raised $500K in new money fromnew donors by implementing Kathy's strategies at events across the country. Readers of A Higher Bid can use these same strategies and tools Kathy taught us to drive revenue... We are no longer standing in the back of the room with our fingers crossed."
Kristin Kaplan, National Director of Special Events, Crohn's & Colitis Foundation of America
From the Back Cover
PRAISE FOR A HIGHER BID
"Kathy Kingston works magic in auction fundraising, and she's created magic in this book, because readers will emerge realizing that they are on an entirely new level of proficiency."
Alan Weiss, Author, Million Dollar Consulting and The Consulting Bible
"Any fundraiser who doesn't read this book is in the wrong business."
Stuart Paskow, CEO and Founder, Mitch-Stuart, Inc. Destinations of Excellence
"Kathy Kingston has helped hundreds of professional benefit auctioneers increase revenue for their nonprofit and school clients. Now she has written an excellent easy-to-read book, A Higher Bid, full of profitable, asy-to-implement ideas designed to help you do the same!"
Hannes Combest, CEO, National Auctioneers Association
"If you've ever participated in a badly-organized, underwhelming fundraising eventand who hasn'tread this book. Kathy Kingston's practical wisdom, good humor, and generous spirit shine through on every page. You'll raise more money and, even better, you'll have more fun."
Andy Robinson, author, Train Your Board (and Everyone Else) to Raise Money
"I'm SOLD! Filled with energy, enthusiasm and empowerment, A Higher Bid showcases ultimate strategies for fundraising professionals and volunteers alike!"
Gail Feinstein, Vice President, Marketing/Community Relations, USI Insurance Services
"If your organization does special event fundraising (or wants to), Kathy Kingston's book is a necessity. Don"t waste your time reinventing the wheel; this book shows you the exact steps to create memorableand profitableevents."
Dorie Clark, adjunct professor at Duke University's Fuqua School of Business and author of Reinventing You and Stand Out
"Kathy Kingston is at the top of her game and her book A Higher Bid will take you to the next level of fundraising"
Paul C. Behr, past president, National Auctioneers Association
Top customer reviews
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What you WON'T find is a bunch of useless fluff, vague answers, or suggestions that just waste your money. I also like the fact that she includes stuff that didn't work, and why. Of course, some of her suggestions seem so obvious when you read them, that you will be shaking your head, wondering why it never occurred to you before, no matter, implement them now!
AND, here's a shocker, when I sent an email from her website, asking a question, A REAL PERSON CALLED ME BACK WHO ACTUALLY WORKS FOR KINGSTON! Yep, seriously. How cool is that? FYI, I actually ordered this from her website which automatically transfers you to Amazon for the purchase - fabulous!
For Auctioneers...and especially Benefit Auctioneer Specialists, this book is a handy and important reference to cover all the bases while working with organizations and helping them plan their fundraisers for maximum return.
SImply awesome...and highly recommended!
Ms. Kingston has spent a lifetime researching best fundraising auction practices. Not-for-profit organizations that host charity auctions should rejoice Kathy took the time to author this book. If you wish to positively transform your auction, buy this book today.
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