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Hillstrom's Database Marketing: A Master's Complete Method for Success Hardcover – May 15, 2006

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About the Author

Kevin Hillstrom is a database marketing executive with nearly two decades experience in statistical modeling, experimental design, customer segmentation, housefile planning and customer file forecasting, multi-channel customer migration, lifetime value and measurement of complex customer behavior. After earning a Bachelor's Degree in Statistics from the University of Wisconsin, Kevin has worked in the hybrid seed, catalog, specialty apparel, online advertising and retail industries. Kevin and his wife reside in the suburban Seattle area.

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Product Details

  • Hardcover: 206 pages
  • Publisher: Campbell & Lewis Publishers (May 15, 2006)
  • ISBN-10: 0977148920
  • ISBN-13: 978-0977148929
  • Product Dimensions: 10.1 x 7.2 x 1 inches
  • Shipping Weight: 1.4 pounds
  • Amazon Best Sellers Rank: #5,674,845 in Books (See Top 100 in Books)

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