-TV came packaged to perfection-Had to assemble the stand which isn’t great putting on but it does the job and it looks the part.-Overall the setup/installation process was as straightforward and intuitive as it could be. There are plenty of physical instructions/on-screen instructions to assist in completing setup, which will take about 10-15 minutes or so. So first off I’d like to say that I already have a Samsung QN90A and an LG C2 so I, myself, and you have to take into account that this TV is not going to be quite at the level of those two, considering they are both mid to upper range at somewhat higher price points by two of the top three TV manufacturers. This TV is more of a mid range at a lower price point by Hisense which has really been coming out with some excellent value added TVs as of late, or so I’ve read about anyway. So I figured I would try a Hisense for a back bedroom TV. I had seen numerous online reviews about how such a good TV the predecessor model, the U7K was, and that there was great value for the price. I decided to pull the trigger and get the new model hearing about how the brightness would be even more than the 1000 nits peak brightness of the U7K. I really wanted this TV to be one for multi-use purposes, one to watch daily news, 4K HDR movies, sports, and game on. Well I’d like to say that I’m impressed for the most part so far with just a couple of minor drawbacks. So the menu along with all the apps that it has work well. The one issue I have with traversing various screens and menus is the lagginess. It’s just not as responsive as I’d like but the time of delay isn’t completely frustrating. I can deal with it. So getting into HDR content, I would just like to say that it’s fantastic all around having a TV that supports HDR10, HDR10+, and Dolby Vision. The other TVs I have do not allow support for all three so that’s a big plus. Now talking about the quality of the picture, it looks absolutely amazing especially in HDR10+ and Dolby Vision supported content. I will add that I use the Apple TV app to watch my digital streaming library of movies, as I believe it has a super clean, less film grain look to them. The picture and contrast are just so fantastic, along with the customization of both of those in the menu system. I’m not one for motion interpolation and don’t want the soap opera effect so I just have those options set to off. Now live TV is a different story. As far as live TV style clips and shows go, I watch a lot of sports and news on YouTube. I’ll have the motion typically turned up all the way to 10 on blur and 10 on judder to make use of the 144 Hz refresh rate smooth motion. I think sports look good on the TV but not great. The motion is good with small hiccups here and there but overall is good. I will say that the brightness is phenomenal though. The detail in the upscaling from lower definition content is good for the most part. What you will find here and there is artifacting/macro blocking, as well as banding. There is a setting to smooth some of that out a little bit though but it doesn’t fix it completely. It’s also the same with other SDR content such as news programs and other such content that is full hd or below that quality. None of that stuff is hugely distracting though. It’s just needle picking and minor drawback type stuff. I’ve yet to game on here but I’ve heard it’s high quality though overall. It has all the features one would need for it on the gaming menu including ALLM and VRR. Now concerning the cons of this type of TV, as well as others, one would be what you would call dirty screen effect, or DSE. It can be such a panel lottery when buying LCD type TVs sometimes, especially from the lower end brands. This particular one I bought has a small degree of it on the right side of the screen, which can be distracting when watching camera pan movements over large swaths of particular colors on the screen. It’s definitely noticeable while watching sports where there is plenty of green grass as backdrop or anything with bright lit sky or something to that effect. Another negative for some but not really for myself would be the viewing angles of this TV. If you move just a few degrees or so in any direction the image starts to degrade very quickly, so wider seating arrangements other than two or three people probably aren’t going to work that well. The TV is a VA panel but is a matte screen which I’m not especially fond of. I would rather have a glossy finish/coating but it’s not a huge drawback. I will say a couple pluses of the screen are the fact that there is minimal glare, as well as minimal blooming/halo effect, so that balances out some of the negative elements right there. To comment on the sound, I’d say the included subwoofer on the back adds an additional layer or dimension to the quality of speakers but not a huge leap by any stretch of the imagination. The sound quality is considerably better but not nearly as good as having a soundbar, especially one that comes with a subwoofer. There really isn’t much bass either. It’s just a smallish to medium improvement above most ordinary TV speakers. Now I will talk about the look and style of the remote. It looks and feels pleasant to the touch, has a brushed metal finish which is slick, and also includes some back lit buttons which light up as soon as you pick it up. So I will say the only thing I don’t like about it is that it’s just a little bit too big for my liking but not all that dissatisfying considering the positives. One more thing I’ll comment on really quickly is the color accuracy. I’ve noticed this TV has many different color space settings. I will say that sometimes I will go back and forth between one or more of the settings. If I don’t like the native setting which can be good for HDR or whatever the auto setting is, I’ll try one of the other settings such as DCI-P3. Some are more saturated than others. One thing that I will do is tone down the hue intensity just a bit. But overall I’d say the colors look really accurate out of the box. I don’t believe the ordinary person would see much wrong if anything really with the pre color profile of it, potentially having to have someone professionally calibrate the white balance. So, looking at the color tone settings, I believe that the Warm1 setting and Warm2 setting are reversed, as most TV’s Warm2 colors are warmer looking than Warm1 colors. So if you like warm colors but not too warm, set the tone to Warm2. If you like really warm color tones then set it on Warm1. I don’t know why Hisense has those settings reversed like that but not a big deal at all. So anyway the colors are absolutely fantastic looking on this TV. They are vibrant when they need to be and can be toned back if you need or want a more accurate appearance to content. So overall I give the Hisense U7N a solid 4-4.5 ⭐️s out of 5. Like I said movies especially 4K HDR look fantastic. Those of lower quality even look very good with the A.I. up scaling/lower content smoothing. The TV just falls short concerning operating system menu lag as well as some of the quality issues while watching SDR content, but most TVs have some kind of issues concerning artifacting/banding/motion. Usually your pricier higher end models handle those issues just a bit better than most. But for the price, features, and value you are getting, this TV is a clear winner! I hope it lasts a long while 🙂