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Home Baking for Profit Paperback – March 12, 2011
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About the Author
Mimi Shotland Fix, author of Start & Run a Home-Based Food Business began a licensed home kitchen business in 1979. She has since owned and operated several successful retail bakeries, worked as head baker and pastry chef for multiple restaurants, was featured in Cooking Light magazine, developed products for corporate food companies, and tested ovens for a major appliance company. Later she returned to school for an MA in writing and food studies. She owns a culinary consulting firm, teaches hands-on baking classes, and teaches business in several local colleges and the Culinary Institute. Her third book, The (Faux) Pastry Chef: How I Found My Baking Fix is now available in paperback and on Kindle. Visit her at BakingFix.com.
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I guess the biggest surprise to me was how fascinating the book was. It was like taking a course in both marketing and customer service. There were guidelines about kitchen cleanliness and food safety. There were tips to streamline production. There were pointers on gift baskets. There was a chapter on organizing fundraisers and bake sales. I found the book succinct and to the point but loaded with info.
In short, I loved the book so much,that I bought Mimi Fix's first book "Start and Run a Home Based Food Business". I loved that book too even though I have no intention of starting a food business.
Clarification: Although the recipes are for home baking for profit, the recipes in this book are scaled down for use in the home kitchen. For example, Cranberry Apple Bars yield an 8"x8" pan and country health muffins yield 18-24 muffins. Mimi encourages you to double the recipes if your production area can handle it, and you are satisfied with the end product when the recipe is doubled, just to be efficient. She also makes it clear that you should only multiply a recipe if you can use it or sell it all before the finished product gets old or stale, after all, she admonishes, a lousy product can ruin one's reputation!
This book has lots of useful information for baking and for selling and its easy to understand. I was afraid to make larger batches but this book explains how. I am thankful she is willing to share her knowledge. Her first book gave me business basics plus inspiration and encouragement to start making money. Now shes showing me how to make even more!
Both of her books really helped me focus on what I will need to do before opening up my home based bakery. Using what I learned really helped me demystify the food processing application from my state's Department of Agriculture. I live in VA with a dog, so we will need to move into a single family home with enough space for a separate kitchen (and no HOA). This will give me more time to work on my decorating skills.
A very well respected baker friend recommended Mimi's books to me..I am forever grateful to her for that. I cannot tell you enough about how many questions of mine were answered. Buy this book!! And even if you don't want to open up a home based bakery, buy both books for the delicious recipes :)