Top positive review
8 people found this helpful
I do not have a home baking business but loved this book anyway!
on August 31, 2011
I bought this book because I do a lot of baking for parties ( such as my kids' engagement parties) and for friends, although I do not bake for profit. I felt that if I was going to do large quantity home baking, I would like to learn from a professional, how to be as efficient as possible to maximize my baking output in the least amount of time. I got everything I wished for from this book and so much more. Not only did I get a very, very, wide variety of recipes ( no, she is not just focused on chocolate, although she does have plenty of chocolate recipes such as Tunnel of fudge bundt cake , 6 varieties of chocolate brownies, chocolate marble cookies, and chocolate coconut muffins and more...) but a lot of helpful baking tips as well. Every recipe is accompanied by variations, too.
I guess the biggest surprise to me was how fascinating the book was. It was like taking a course in both marketing and customer service. There were guidelines about kitchen cleanliness and food safety. There were tips to streamline production. There were pointers on gift baskets. There was a chapter on organizing fundraisers and bake sales. I found the book succinct and to the point but loaded with info.
In short, I loved the book so much,that I bought Mimi Fix's first book "Start and Run a Home Based Food Business". I loved that book too even though I have no intention of starting a food business.
Clarification: Although the recipes are for home baking for profit, the recipes in this book are scaled down for use in the home kitchen. For example, Cranberry Apple Bars yield an 8"x8" pan and country health muffins yield 18-24 muffins. Mimi encourages you to double the recipes if your production area can handle it, and you are satisfied with the end product when the recipe is doubled, just to be efficient. She also makes it clear that you should only multiply a recipe if you can use it or sell it all before the finished product gets old or stale, after all, she admonishes, a lousy product can ruin one's reputation!