Even having the correct chairs in your office can make a hugedifference in your marketing and that is where Owen Jones begins inMarketing for Small Businesses in 52 Bite Sized Chunks. A business owner has to be relaxed and comfortable before setting out on the marketingadventure. One of the most daunting challenges in starting andmaintaining a small business is marketing. Owen Jones explains how toset up and properly direct your campaign in the right direction in 52easy steps.
The reader will not only learn how to make the best out oftraditional, offline marketing campaigns, but will be shown how tocombine those efforts with online marketing campaigns. He explains howblogging and article writing can lead people to your site and get themthrough the door. He goes into detail about the ins and outs of SEO,RSS, PLR, PPC and DMCA as well as how to best use social networkingsites to their highest potential.
Owen also adds a list of books forfurther study and offers plenty of links related to marketing, as wellas tips on how to boost your business credit. All of these topics andmore are found in an easy to read, easy to access format which can beused for future reference.
The format and easily understood information which Owen Jones puts forth in Marketing for Small Businesses in 52 Bite Sized Chunks makes it ahandy and practical reference for the small business owner who is either starting out or who has been there a while and needs to have a freshapproach to marketing in the 21st century. Easily accessible, practicaland detailed; Marketing for Small Businesses in 52 Bite Sized Chunks isthe "go to" guide for small businesses.