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How to Start a Home-based Personal Chef Business (Home-Based Business Series) 2nd edition by Vivaldo, Denise (2011) Paperback Paperback
- PublisherGlobe Pequot Press
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About the author

A classically trained chef, Denise founded Food Fanatics in 1988, a catering, recipe-development, and food-styling firm based in Los Angeles, California. In 2012 Denise rebranded her company as the Denise Vivaldo Group.
As a consultant, food stylist, and culinary producer with over 30 years experience, Denise has helped with numerous television productions, infomercials, food manufacturers, grocery stores chains, restaurants, publishers, authors and celebrities with their projects and products.
Denise is a popular contributing blogger to the Huffington Post as well as her own blog, Denise Vivaldo Blogs. She also teaches food styling, catering and cooking classes and workshops in a multitude of locations across the country and internationally. She has been a featured guest expert on many television shows.
Denise is the author of eight books:
The Food Styling Handbook, winner of numerous awards and considered to be the food styling bible. New edition Spring 2017!
How to Start a Home-Based Catering Business, which has sold more than 150,000 copies and is in its 6th edition.
How to Start a Home-Based Personal Chef Business, now in it’s 2nd edition.
The Entertaining Encyclopedia, and its companion book Perfect Table Settings.
Do It For Less! Parties, and Do It For Less! Weddings, entertaining books with quantity recipes.
The Top 100 Napkin Folds.
Visit Denise's websites for more information:
www.DeniseVivaldo.com Culinary consulting services
www.DeniseVivaldoGroup.com Food styling, recipe testing, cookbook consulting, and more!
www.CulinaryEntrepreneurship.com Food styling classes
www.DeniseVivaldoBlogs.com Denise's culinary blog
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Reviewed in the United States on December 27, 2021
The book had many interviews from personal chefs, but there were so many conflicting ways people handled different items that it was confusing instead of being helpful.
Perhaps most disappointing was the recipes section. The recipes themselves weren't bad, but where are the packaging and reheating instructions?? These were just straight up recipes, many of them stating, "Serve immediately." How am I supposed to do that? It flies directly in the face of her stated 5x4 standard service. I know how to cook and serve food immediately. What I would think many people considering a personal chef business would need insight on is how to choose items that store and reheat well.







