- Paperback: 209 pages
- Publisher: Random House; Foxing on Edges edition (March 12, 1981)
- Language: English
- ISBN-10: 0394748301
- ISBN-13: 978-0394748306
- Product Dimensions: 0.8 x 6.5 x 9.2 inches
- Shipping Weight: 9.1 ounces
- Average Customer Review: 3.6 out of 5 stars See all reviews (11 customer reviews)
- Amazon Best Sellers Rank: #447,131 in Books (See Top 100 in Books)
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Honest Business Paperback – March 12, 1981
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"The bible for starting and growing an honest business."—Paul Hawken
"A practical and inspiring book for anyone with integrity who wants to enjoy work and make a fair profit while providing useful products and services. I highly recommend it."—Michael Maccoby, John F. Kennedy School of Government, Harvard University --This text refers to an out of print or unavailable edition of this title.
About the Author
Salli Rasberry is an international consultant in education and values-based business and adjunct professor at the California School of Integral Studies. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
2. Without regularity there is no business
3. Every business requires a community of buyers
4. Regularity allows buyers to find the business
5. A hobby does not involve repetitive sales on a regular basis with a concern for assets.
6. Business must review their books and make sure their earning support their business. Tax authorities use the concern for assets as a test of a business.
7. Appraisal of trade skill-sets help define attributes that allow people to affective start and stop a business. People who spend many years in non-skill work find it difficult to go into business for them-selves. Elements of a skill-set can be boiled down to: persistence, ability to face facts, minimizing risk, and hands-on learning.
8. There are always hard, boring, dull parts of business that are behind the easy, exciting parts.
9. In order for your business to start, grow, and flourish, you must love it.
10. Love business is a commitment to needs: time, attention, and passion. Love is necessary to overcome barriers of boredom, dilemmas, conflicts, and isolation. A business usually takes more time and energy than expected. "Business is my art", "where all parties are happy with the resulting outcome" says one business owner. The author states, "helping to start and manage a business is exciting".
11. Four myths of money: 1. A lot of money will let me be free to do what I want 2. People with a lot of money command more respect from others 3. I need more money for my family 4. Money is necessary for security in old age. Rebuttal: 1. You accomplish what you want from life by pursuing your interests and passions 2. Seek to develop friendships, associations, and become an interesting person. The relationships will make you spiritual and temporarily wealthy. 3. Give your family and friends the gift of yourself. 4. You can have a great deal of freedom and respect in your life and security in your old age.
12. Small capital: Under capitalization is the prevailing excuse for insensitivity to the real needs of the market. Capitalization results from responding correctly to the needs of the neighborhood. Everything is noticed by the consumer and perceptions matter, smart businesses poll their customers. Small capital prompts repaid response to customer needs. Innovation is the benefit of small capital. If your capital is small you need your community to help. The community ownership in the business empowers them to share in the success of the business.
13. The complete idea: Several peopled involved in decision-making combined are not as powerful as a single vision. Accepting conventional solutions dilutes great ideas. Wo from covering up sin: "A completely honest and straight forward announcement to the public would have been more effective."
14. Going slow is a fundamental of business because it give time to get more feedback and results in less chance of error. One should allow time to go slow but still meet deadlines. No one accurately estimates the hidden amounts of work to be done for a new business. When a business is open and honest the community can take pride in activities and enjoy the benefits of the business.
15. Management is a system of communication. Small business need figures that can relate the present condition of the business and are capable of allocating deployment of key resources to anticipate future developments. Management commitment to openness is demonstrated through open books, employee participation, capital from friends and institutionalizing access to outsiders.
I have been looking for my own copy of this book for over 2 years. I really wish that someone would re-print it!
uncomfortable with the "business" part, or if your existing
business isn't growing, but you find most marketing materials
a little sleazy, I highly recommend this book. Sullivan,
once an exec at Bank of America, was a "business guru" for
companies like THE WHOLE EARTH CATALOG; he helped many
discover that they could do what they loved, provide
excellent service, and still earn the profits needed to keep
a business thriving. The book is well-written, with a
detailed explanation of "TradeSkill" and why it's important
to any honest business. If you have pride of craft and want
to turn it into a self-sufficient business, you'll find this
a very helpful book. I've given away about 50 copies in
the last ten years, and worn out three of my own: it's a great
resource. --Duif Calvin